Did you miss out on our Holiday Workshop?

Don't worry! The Holiday Workshop is still available.

Did you sign up late for Bonanza's Holiday Workshop and miss out on the first few emails? Or - do you have FOMO (fear of missing out) about not signing up for the email series at all? Do you want to increase your sales this holiday season?

If you answered yes to any of those questions, you can still check out our Holiday Workshop articles. They are up on the site and are available for perusing to your heart's content. Here's a brief TL;DR rundown of each article. 

Part 1: Managing Your Brand

Key Takeaways

There are three main places to let your brand shine through your Bonanza booth. Use these locations to maintain a unified brand:

  • Your booth banner
  • Your profile
  • Your item listings

You can also control virtually every aspect of your online brand if you open up a Webstore. You will have a personalized domain, customized sorting options, and plenty more perks.

 

Part 2: Perfecting Your Item Images

Key Takeaways

Online selling can be trickier than in-person retail because buyers can't physically see your item before they purchase it. But providing amazing, high-quality item images can work wonders. We've identified three steps towards improving your item images. They are:

  • Research and development
  • Reshooting
  • Editing

Check out the article to see tons of helpful visual examples of what to do (and what to avoid).

 

Part 3: Small Business Advertising

Key Takeaways

Advertising can be a hugely time-consuming project - or it could be something you don't spend any time thinking about. Part of having an online business means that you need to market your brand and products to build customer relationships. Bonanza offers tons of outlets to spread the word about your items, including:

  • Advertising commission for our third-party partners
  • TurboTraffic
  • The Customer Marketing Tool
  • Social Media Advertising
  • Google Shopping

Read about these tools in more detail in this article.

 

Part 4: Efficient Inventory Management

Key Takeaways

One of the top reasons that startups and small businesses fail is because of poor inventory management. It's understandable to get a bit disorganized when the holiday rush hits, but unfortunately shoppers don't care about that. They are in need of a product, and you need to be ready to provide it for them. In order to be prepared this holiday season, make sure you take the necessary precautions, such as:

  • Ordering inventory ahead of time
  • Organizing and storing your inventory
  • Taking advantage of our Importers if you list on other sites

 

Part 5: Shipping During the Holidays

Key Takeaways

Shipping can seem like a real hassle, but if you have a specific system in place, it can be a total breeze. Coupled with our new Global Shipping Service, you can now provide worldwide customers with a product at a low shipping cost to you. The most important things to consider when shipping packages for the holidays are:

  • Setting a firm "Order by" deadline
  • Ordering your postage ahead of time or through Bonanza
  • Creating an exemplary experience from start to finish

Check out the article to read more about our best shipping tips.

 

Part 6: Providing Superior Service

Key Takeaways

All of the previous topics have been about tangible things, so this last article covers the intangible: how can you provide excellent customer service during this busy time of year? While there are millions of various ways and small nuances to giving your customers a "wow" experience, we've identified three major ways to ensure success:

  • Maintain transparency
  • Provide diligent communication
  • Ask for feedback on how to improve

Check out the article for a more in-depth analysis of these three themes.

 

View all 6 articles here.

 

 


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