We are very excited to announce that Highwire has completed a full Bonanza integration, allowing their users to easily manage their inventory via Highwire, and have that inventory added to their store on Bonanza. Highwire has been working fast and furiously not just on their Bonanza integration, but on adding a wealth of other features that make it easy for merchants to build their online brand in whatever selling channels they like. We couldn't be more pleased to have them as one of our early partners.
Isolation is not the best recipe for success
Those who read the recent AuctionBytes story on this integration will note that it's our intention to unify not just Bonanza and Highwire, but to continue building partnerships such that Bonanza can feature the broadest assortment of inventory of any marketplace. While we are very proud of the user experience we've built for our sellers and buyers, we recognize that at the end of the day, buyers need to be able to reliably find what they are looking for to adopt a marketplace as their first, favorite destination.
Over the summer, we will be looking to continue to build new partnerships with channel providers and marketplaces alike. By Q4, we would like to be advertising not just the great shopping experience Bonanza provides, but the opportunity for a buyer to find most anything they are looking for when shopping here (except, of course, for the ordinary -- commodities like computers and books that Amazon does so well). Our existing sellers have built an amazing catalog of 4 million items, but we believe there are still too many times that a buyer wants a certain size of a certain item in a certain color, and we don't have it available.
For Bonanza to become the most visited marketplace destination, we need to help buyers find what they are looking for -- consistently. And have fun doing it. That doesn't happen when Bonanza is an island, separate from the many great ideas, services, and items that other sites have to offer. We want our sellers to have access to the best tools, and in turn, we want to give our sellers the opportunity to drive buyers to their store in droves. In particular, we want to empower our small-to-medium merchants to have a chance to build professional-looking inventory (the purpose of the Background Burner), and build their online brand both on Bonanza and beyond.
We know it's not always easy to be a small seller, but when the services you use work together to make your life easier and bring more buyers, it certainly doesn't hurt!