We tried to resist. We wanted to allow personalization. We wanted to showcase the type of professional photography that captures buyers' attention. We wanted to show coupons and new items.
But we can't resist.
As of our next update, Bonanza will be launching a new old home page that will look quite familiar to any of our longtime Bonanzlers.
This home page update is the first step in a revised strategy that is going to refocus our efforts back on our core strength: eveything but the ordinary. Fashion is certainly an important part of the "everything but the ordinary" equation. But so too are crafts, collectibles, home decor, and the many other categories that thrive on Bonanza over other marketplaces.
In the weeks to come, we will be following this update with others that make Bonanza into the most browse-friendly marketplace. We want to build an experience that snatches attention at the home page, and then straps the buyer in for a ride through the booths, hand picked lists, and search results that align most perfectly with their interests. "Serendipity engine" is our internal buzzword for the experience. We will know we have succeeded when you find yourself on Bonanza, wondering what happened just happened to the last half hour you spent wandering from booth to collection to HPL.
We love trying new things, because it helps bring clarity to what our real strengths are. The last year has taught us that our strength is helping sellers of "everything but the ordinary" find their home here. So start putting together your hand picked lists, and lets showcase just how much great stuff we have to put on display.