Relentless Simplicity - The Bonanza Blog
Welcome to the Bonanza Blog! Here you will find all the latest news about our online marketplace, with timely stories about how to get the most out of your selling online and effectively manage your online shop.
A Knack for Authentic Restoration
American Antique Hardware, founded by husband and wife duo Sarah and Keith Chilcote, evolved from the couple's love of architectural restoration. As the economy exploded in their hometown, these two observed as charming homes were transformed into condos or "re-muddled" by other restoration companies.
Sarah and Keith wanted to retain the original charm of the houses they restored, but finding authentic hardware proved to be challenging, especially before the ubiquity of ecommerce. They started scouring estate sales, and quickly accumulated a massive inventory. 25 years and over 18,000 transactions later, they are selling to homeowners, restoration companies, collectors, and hobbyists all over the world, all while maintaining a 100% feedback score.
How did you find your way to Bonanza?
It was so many years ago, I don't remember. We were looking for an alternative because eBay fees were eating into our profits too much. Of all the alternative marketplaces, we appreciated Bonanza's mission and how you encourage sellers to pass on savings gained from the lower fees to our customers. Since I import from eBay, I don't spend too much time on Bonanza. I make all of the necessary modifications on eBay and then sync... (continued)
Name: James | Title: VP of Product | Zodiac Sign: Sagittarius
What does a typical work day look like for you?
My time is split pretty evenly between research, design, and support for the development and marketing teams. Mornings are usually for planning, strategy, and conceptual work and afternoons are focused more on production, bugs, and collaboration.
What project are you most proud of / what was your favorite project you’ve worked on?
The customer marketing tool, which is launching soon. It gives sellers much more control over their own customers and how they market to them. It was personally interesting to me, as I have a background in relationship marketing.
What about Bonanza inspires your work?
The emphasis on entrepreneurship. It's a big part of our team culture and affords a lot of opportunity to come up with ideas, try them out, and improve on them. It's also very gratifying to know that the work we're doing helps individuals and small businesses be successful.
What are some cool projects you have coming up that you can share?
Many of the projects right now are related to the marketing tool – either refining features for launch or thinking longer term... (continued)
Finding Meaning After Tragedy
1989 found Diane Wine retiring at the young age after injuring her back in a work-related incident. Limited by her injury, Diane searched for alternative means of employment, not to mention a way to keep her sane during her lengthy recovery. An artist at heart, Diane took the opportunity to develop her craft. She joined online forums, subscribed to magazines, and taught herself the art of lapidary, the cutting and polishing of stones. Today, she's made countless pieces of unique jewelry.
How did you find your way to Bonanza?
I joined Bonanza when you first opened, but I wasn't active. I was on around 88 sites before I settled on Bonanza. As traffic picked up on Bonanza, I decided to move some of my inventory over, especially since listings are free and do not expire. It was a small investment for me to make with potential for high rewards. And with the tiered membership system, I can go as high or as low as I want.
What were some of the biggest challenges you faced when you first started and how did you resolve them?
I started selling only in 1989. In order to list an... (continued)
Name: Reilly | Title: Operations Assistant | Zodiac Sign: Virgo
What are the biggest changes you’ve seen for Bonanza since you started here?
How did your role as a Happiness Producer influence your role as Operations Assistant?
Working as a Happiness Producer granted me access to a depth of knowledge about the functionality of Bonanza, the website. That knowledge informs decisions I encounter now about the... (continued)
A Gap in the Market
West Ninth Vintage, based in Philadelphia, Pennsylvania, was founded about 5 years ago. Frank Iannucci and his wife had a hobby of renovating old homes on the side. They continually ran into the issue of finding light fixtures that fit the style and architecture of a historic home, but were also functional and updated for modern use. To solve this problem, Frank began designing light fixtures for the homes they renovated. About a year or so later, Frank quit his job in the finance sector to dedicate himself full-time to West Ninth Vintage. Today, West Ninth Vintage is run by a small team of mighty people and shows no signs of slowing down.
How did you find your way to Bonanza?
West Ninth Vintage is a unique company. We create our own designs and manufacture our lighting fixtures in-house. Because of this, we need to interact with customers directly. We were recommended to Bonanza by a friend who was using Bonanza to buy their own home decor and thought it would be a good place for West Ninth Vintage to explore.
What were some of the biggest challenges you faced when you first started and... (continued)
In honor of Bonanza's 8th Anniversary on June 20th, we're rolling out a week of great discounts, fun contests, and seller spotlights to say thank you for being a loyal user of our site! All of the information about our anniversary promotion will be available on the blog, so make sure you're checking it out every day for new information.
During this week, we'll be featuring several sellers with discounted items on the homepage. Check out great deals all week long! We'll also be running a Spotlight Series in the blog, where we feature different sellers and Bonanza staff members each day. Looking for tips from some of Bonanza's biggest sellers? Wondering what a day in the life of Bonanza's CEO looks like? Tune in to the blog to find out.
We will also be running a daily Facebook contest. Each day, we will have a new item for you to find on the site and post onto Bonanza's Facebook page. Each day's theme will be available on our Facebook page and on the blog. The guidelines to participate in the Facebook contest are as follows:
- Users must only participate on a single day to be eligible for the contest. ... (continued)
Update 5.12.2016: Comments are still open for this post, but will no longer be monitored on a daily basis. For questions or timely assistance troubleshooting your listing traits, please contact our fantastic Support Team.
Many of you may already know that Google Shopping is an excellent tool for getting your listings in front of millions of buyers all around the world. At Bonanza, we believe in the power of Google Shopping so much that we invest hundreds of thousands of dollars per month buying advertising on behalf of those of you who participate in our advertising program at a “Basic” level or higher. We’ve found that publishing your items to Google Shopping is an outstanding way to drive highly-motivated buyers to your listings.
Okay, so, what's the news?
Google Shopping periodically updates its policies in order to provide shoppers with the best possible browsing experience. For that reason, Google Shopping will now require that all listings for new, brand-name products include the correct Global Trade Item Number (GTIN), plus the corresponding brand name. A GTINis a unique and internationally-recognized identifier for a product, such as a UPC, EAN, JAN or ISBN. This requirement will go into effect on May... (continued)
Hello, beautiful Bonanzlers. My name is Reilly, and I spend my days doing everything I can to improve the general business operations of Bonanza. It’s exciting to address the familiar faces I came to know and love in my previous tenure here as a Happiness Producer.
Maybe time for us to buy a bigger pull cart?
I’m out from behind the curtain today to share some thrilling news with you. This week, Bonanza hit a major milestone when we exceeded a listing count of 20 million unique items for sale—20,006,344, to be exact, but who’s counting? I’m sure it’s evident 20 million is a big number, but allow me to elaborate. 20 million listings is more Bonanza listings than there are people living in Beijing. 20 million steps would allow you to walk across the United States three times, though, I wouldn’t recommend doing so without a stunning collection of orthopedic footwear.
When I began working for Bonanza in 2014, 20 million listings was a lofty goal we only dared to dream of. It’s an exciting time to be a part of Bonanza. We’re indebted to each of you for your contributions and invaluable feedbacktowards building... (continued)
Happy spring, magnificent people of Bonanza. My name is Amy and I’ve recently joined the Bonanza team as a project manager with the mission of helping to improve the lives of our sellers.
While stormy weather continues to rage across the East Coast, the sky is blue and the sun is warm and yellow here at Bonanza HQ.* This uncharacteristically fine weather has us unboxing our warm weather clothes, switching off our full-spectrum light SAD lamps, and gearing up for what we anticipate will be a very productive few months.
In the spirit of spring abundance, I’m pleased to be able to share a veritable cornucopia of excellent news from our support team. I hope you’re as excited about these updates as we are.
April Fools Bring May Customer Support Tools
As many of you may already know, Bonanza launched three initiatives on April 1st - our brand-new CANTCHA security measure, as well as live chat and phone support for Titan Members. Unfortunately, our less-than-popular CANTCHA had to be retired after just one brief day in the sun. Too bad for CANTCHA, but luckily for our members, the live chat and phone support features are no joke.
While these... (continued)
We all know that feeling. You've got a great item that you're excited to list online, but when it comes to writing your item title, your mind goes blank. Or worse - you're getting information from so many different sources that you don't even know where to begin. With so many online marketplaces, it seems almost impossible to find one standard set of best practices for ecommerce conduct. When you try doing research on your own, it can all be a bit overwhelming at times.
I'm excited to share some helpful information with you, courtesy of our Seller Success Series. We’ve done lots of market research and number crunching about effective item titles to find out which strategies work and which ones don’t. Now you can learn exactly how to write your item titles for optimal success on Bonanza.
In this article, you'll learn all about:
- When to mention item traits like color or gender
- Whether or not you should use capital letters
- Why you should NEVER use punctuation in your title
- and more!
At Bonanza, our users put their online security in our hands every day. We value your trust, and make it a priority to keep your account safe from unauthorized activity. In light of recent security breaches at large global retailers like Target, and with 2-factor authentication becoming increasingly ubiquitous, we realized it was time to re-examine the opportunity to improve login security at Bonanza.
Cyber threats, cyber crime, cyber YAWN
Let’s be blunt: securing your online accounts is no fun. You shimmy through complicated password rules, then your cell phone becomes the target of nagging Google 2fa codes -- modern security is not just boring, it's annoying.
In fact, an Experian Consumer Services study recently found that while most online shoppers worry about security and identity theft, very few bother to take even simple precautions to protect themselves from identity theft. For most users, the work is just too tedious.
We knew there had to be a better path to user security…to make it simple and secure, but not forget to make it fun.
Learning from the Manet failures of competitors
We started with a simple question: why must account security be so boring? Could better security be... (continued)
We've scheduled some server spring cleaning for this Thusday 3/10 at 11 PM PST until midnight PST. Bonanza will be in maintenance mode, so you will not be able to access the site at that time.
Thanks for your understanding,
Update 3/10 11:42 PM PST: Everything went well and the site is back online (slightly) ahead of schedule. Carry on as you were.
Hi everyone! I'm Anna, a programmer at Bonanza, here to tell you all about an awesome feature we've got in the works.
Bonanza has been a seller-focused company since its inception and we continue to find new ways to help our sellers build a successful ecommerce business. After a lot of research, we discovered we had a big opportunity to use data to help sellers better learn and understand their customers. With that in mind, we are excited to begin developing a new stats experience for our sellers!
You can look forward to the launch of the new stats dashboard in the next few weeks. Today, I wanted to give you a preview of some of the cool new features, as well as the new design.
The new stats page will feature two brand new graphs to help you understand traffic and revenue trends for your booth: the Sales Graph and the Top Categories Chart.
The Sales Graph is the centerpiece of the new stats dashboard. It will display information about item views, sales, and total revenue over selected timeframes, all together on the same chart. A single glance will allow you to easily spot trends and growth. ... (continued)
The Seller Survey has become an annual Bonanza tradition. To wrap up the year following the holiday rush, we sent the 2015 year-in-review survey out to all of Bonanza's sellers. We received almost 25,000 responses to our questions, providing some very valuable feedback.
Before we go any further, we wanted to say THANK YOU to everyone who participated this year. These surveys help guide our efforts at the start of each year, and we pride ourselves on putting your input into practice.
Without any further ado... the results!
You like us, you really like us!
In response to the question "How likely are you to recommend Bonanza to friends?" over 75% of our sellers said they'd recommend Bonanza to their friends. That's a big deal. Word of mouth is hugely beneficial. People are more likely to use a product, see a movie, or visit a website like Bonanza and make a purchase if their friends and family tell them they had a great experience. We'll keep working on building that great experience, and you keep spreading the word about Bonanza. Please :)
Where you're coming from
In addition to Bonanza, the top four places our sellers sell their goods... (continued)