Relentless Simplicity - The Bonanza Blog

Welcome to the Bonanza Blog! Here you will find all the latest news about our online marketplace, with timely stories about how to get the most out of your selling online and effectively manage your online shop.

Tis the Season for Turbo Traffic

‘Twas the week of Thanksgiving and all through the land,

Bonanza sellers were concocting a plan.

Black Friday was coming, Cyber Monday after that,

and everyone was hoping their sales wouldn’t fall flat.

“Should we slash our prices?” they wondered, “Offer free shipping all day? 

Surely there’s got to be a better way.”

As Black Friday and Cyber Monday quickly approach, there are many ways to set your Bonanza booth up for success. Discounting your items and offering special shipping deals are two great ways to encourage buyers to shop with you. But those tactics are used by many online sellers, and may not help you stand out from the crowd. However, Bonanza has a secret trick up its sleeve (don’t worry, it’s not a never-ending handkerchief). It’s TurboTraffic!

Hold on a second. I’ve heard about TurboTraffic, but I don’t really know what it is.

Well, imaginary voice in my head, I’m glad you asked. TurboTraffic is a unique Bonanza program that helps increase shopper traffic to our sellers. It works together with our advertising program, using the ad platforms you've selected to get maximum exposure for your store and listings.

Check it out - your TurboTraffic days... (continued)

Seller Success: Growth is Constant

Hi everyone! Grace here, excited to talk to you all about some cool new tricks for bettering yourself (and possibly making money in the process).

At Bonanza, part of what makes us unique among marketplaces is that we are highly focused on the needs of our sellers. Much of Bonanza’s success over the past several years is thanks to the sellers - both old and new - that make up the Bonanza community. In return, we aim to support that community by designing tools, creating content, and updating features that make selling online a breeze.

One of Bonanza’s core values is that growth is constant. We recognize that we don’t know it all but we are committed to making a better version of ourselves every day. In keeping with that mindset, I’d like to share with you some ways that Bonanza sellers can be even more successful.

Get to Know Your Community

You might be reading this and thinking to yourself, “Sure, there are some pretty active sellers on the site. But I’m still new to Bonanza - surely you’re not talking to me.” You’ll be happy to hear that yes, I amin fact talking to you! Everyone was... (continued)

Did you miss out on our Holiday Workshop?

Don't worry! The Holiday Workshop is still available.

Did you sign up late for Bonanza's Holiday Workshop and miss out on the first few emails? Or - do you have FOMO (fear of missing out) about not signing up for the email series at all? Do you want to increase your sales this holiday season?

If you answered yes to any of those questions, you can still check out our Holiday Workshop articles. They are up on the site and are available for perusing to your heart's content. Here's a brief TL;DR rundown of each article. 

Part 1: Managing Your Brand

Key Takeaways

There are three main places to let your brand shine through your Bonanza booth. Use these locations to maintain a unified brand:

  • Your booth banner
  • Your profile
  • Your item listings

You can also control virtually every aspect of your online brand if you open up a Webstore. You will have a personalized domain, customized sorting options, and plenty more perks.


Part 2: Perfecting Your Item Images

Key Takeaways

Online selling can be trickier than in-person retail because buyers can't physically see your item before they purchase it. But providing amazing, high-quality... (continued)

Introducing: Bonanza's Global Shipping Service

At Bonanza, instead of just sleeping like regular humans, we dream about all of the fancy tricks we can do to make the lives of our sellers (and buyers) easier. We also dream about Swedish Fish, red Starburst, cats with weird haircuts, pugs, and taking over the world.


Re: Taking Over the World

The obvious first step toward taking over the world is to make international shipping seamless and affordable. With this in mind, we’ve partnered with Pitney Bowes to develop a Global Shipping Service. Our goal here is to help our sellers reach more buyers (and make more sales) by expanding their selling opportunities to more than 100 countries around the world.


What’s a Global Shipping Service?

The Global Shipping Service (or GSS to those of us in the know) makes shipping and tracking items to global online shoppers as easy as pie. All costs are calculated upfront, including duties, taxes and shipping fees. These fees are guaranteed in real-time at the checkout by Pitney Bowes, thus eliminating all unforeseen shipping and importation costs: there will never be any surprises for sellers or buyers when items are delivered.


How Do I Sign up for... (continued)

Get your booth ready for the holidays

Set yourself up for selling success.

It's never too early to start planning

The air is still warm, the days are still long, and pumpkin-flavored items are just starting to hit the shelves. It might seem like autumn has barely started, but the holiday season is right around the corner. And that means lots of shoppers are going to be looking for the perfect item to fit their holiday needs. This time of year is traditionally the busiest for online sellers, and it's important to be ready for anything that comes your way this holiday season. So, to help you prepare your online store for the holidays, we've created a Holiday Workshop that's chock-full of online selling secrets and tips to set your booth steps ahead of your competitors.

What is the Bonanza Holiday Workshop?

The Bonanza Holiday Workshopis a three-week email series consisting of six articles dedicated to helping you gear up for the holidays. The workshop was designed as a helpful way to share information with sellers like you. It will feature articles covering a variety of topics, including managing your brand, holiday shipping, customer experience, inventory management, and more. These articles are part of our Seller Success Program, where we aim to... (continued)

Becoming a Bonanza Top Rated Seller

Dedicated online sellers know that consistently providing excellent customer service is a crucial element of growing an online business. At Bonanza, we work hard to build a shopping environment that instills confidence in buyers, and we want to reward sellers who help foster that environment of trust.

Introducing: Bonanza Top Rated Sellers 

Many of you have already noticed our Top Rated Seller badge on select Bonanza listings and profiles. These badges have been awarded as recognition to sellers who consistently earn high ratings from buyers, thanks to fast shipping and excellent service. 

Going forward, Bonanza sellers who meet and maintain the performance standards outlined below will enjoy having this badge visible on their profile banner, as well as on their booth homepage, item listing pages, and thumbnail pictures. This badge will help you rake in more sales by instilling confidence in shoppers.

To achieve and maintain Bonanza Top Rated Seller status, you must meet these requirements and performance standards:

  • Maintain a minimum of 98% positive feedback
  • Be an active member on Bonanza for at least 90 days
  • Have 25+ transactions with US buyers within 1 year
  • Have a minimum of $250 in annual sales
  • Have a refund rate lower than... (continued)

Crafting Your Own Customized Marketing Campaigns

Good morning, good day, or good evening, depending on where in the world this blog post is reaching you. You might recall our previous blog post about the new Customer Marketing Tool that’s kicking ass and taking names - literally*. With this tool, you can access the usernames and purchasing history of your past customers, and use this data to craft personalized marketing campaigns that will encourage repeat buyers.

So, how exactly do you craft these personalized marketing campaigns? Lucky for you, I chatted up some of our programmers and found out exactly how sellers like you can make the most out of this feature.

Creating a Marketing Campaign

This week we launched the Marketing Campaign aspect of the Customer Marketing Tool. There are many benefits to using this tool. Here are a couple ideas on how to use this tool to build your business and create memorable customer experiences:

  • Offer a discount to buyers who have left negative feedback in an attempt to turn their experience into a positive one.
  • Offer targeted discounts on specific items to buyers who have bought similar items in the past.
  • Design and create your own customer loyalty program.

Now that we're feeling creative,... (continued)

Using Customer Data to Build Your Business

Hey everyone! Grace here. I'm a member of Bonanza's Communications Team. You might recognize my name from the Spotlight Series we ran last week in celebration of Bonanza's anniversary.

What Spotlight Series?? Check out all the details here >>

Customer Data: Essential for Encouraging Repeat Buyers

Most marketplaces like Amazon or eBay focus exclusively on promoting their brand to buyers. Amazon buyers rarely know which seller their product came from. As a result, customer loyalty is tied to the marketplace, not the specific seller.

Not only that, but these larger marketplaces don’t provide sellers with buyer information, so there is no opportunity for sellers to develop individual rapport with their customers. Without this personal connection, your success on these marketplaces is based on price, and price alone. Once a competitor gets your product at the same or better price, you become obsolete.

At Bonanza, our approach is different. As a seller-focused marketplace, we’re always looking for new ways to empower entrepreneurs to build a strong, lasting brand and create meaningful relationships with their customers.

I'm excited to share a new tool with you that is literally going to change your life. Seriously. "Yeah, sure. Okay, Grace," you say, rolling your... (continued)

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