Relentless Simplicity - The Bonanza Blog

Welcome to the Bonanza Blog! Here you will find all the latest news about our online marketplace, with timely stories about how to get the most out of your selling online and effectively manage your online shop.

Important Update to Google Shopping’s Publishing Requirements

Update 5.12.2016: Comments are still open for this post, but will no longer be monitored on a daily basis. For questions or timely assistance troubleshooting your listing traits, please contact our fantastic Support Team

Many of you may already know that Google Shopping is an excellent tool for getting your listings in front of millions of buyers all around the world. At Bonanza, we believe in the power of Google Shopping so much that we invest hundreds of thousands of dollars per month buying advertising on behalf of those of you who participate in our advertising program at a “Basic” level or higher. We’ve found that publishing your items to Google Shopping is an outstanding way to drive highly-motivated buyers to your listings.

Okay, so, what's the news? 

Google Shopping periodically updates its policies in order to provide shoppers with the best possible browsing experience. For that reason, Google Shopping will now require that all listings for new, brand-name products include the correct Global Trade Item Number (GTIN), plus the corresponding brand name. A GTINis a unique and internationally-recognized identifier for a product, such as a UPC, EAN, JAN or ISBN. This requirement will go into effect on May... (continued)

20 MILLION, Did You Say?: An Inventory Update from Bonanza

Hello, beautiful Bonanzlers. My name is Reilly, and I spend my days doing everything I can to improve the general business operations of Bonanza. It’s exciting to address the familiar faces I came to know and love in my previous tenure here as a Happiness Producer.

Maybe time for us to buy a bigger pull cart?

I’m out from behind the curtain today to share some thrilling news with you. This week, Bonanza hit a major milestone when we exceeded a listing count of 20 million unique items for sale—20,006,344, to be exact, but who’s counting? I’m sure it’s evident 20 million is a big number, but allow me to elaborate. 20 million listings is more Bonanza listings than there are people living in Beijing. 20 million steps would allow you to walk across the United States three times, though, I wouldn’t recommend doing so without a stunning collection of orthopedic footwear.

When I began working for Bonanza in 2014, 20 million listings was a lofty goal we only dared to dream of. It’s an exciting time to be a part of Bonanza. We’re indebted to each of you for your contributions and invaluable feedbacktowards building... (continued)

Sunny Skies for Bonanza Support

Happy spring, magnificent people of Bonanza. My name is Amy and I’ve recently joined the Bonanza team as a project manager with the mission of helping to improve the lives of our sellers.

While stormy weather continues to rage across the East Coast, the sky is blue and the sun is warm and yellow here at Bonanza HQ.* This uncharacteristically fine weather has us unboxing our warm weather clothes, switching off our full-spectrum light SAD lamps, and gearing up for what we anticipate will be a very productive few months.

In the spirit of spring abundance, I’m pleased to be able to share a veritable cornucopia of excellent news from our support team. I hope you’re as excited about these updates as we are.

April Fools Bring May Customer Support Tools

As many of you may already know, Bonanza launched three initiatives on April 1st - our brand-new CANTCHA security measure, as well as live chat and phone support for Titan Members. Unfortunately, our less-than-popular CANTCHA had to be retired after just one brief day in the sun. Too bad for CANTCHA, but luckily for our members, the live chat and phone support features are no joke.

While these... (continued)

Tips and Tricks for Writing the Perfect Item Title

We all know that feeling. You've got a great item that you're excited to list online, but when it comes to writing your item title, your mind goes blank. Or worse - you're getting information from so many different sources that you don't even know where to begin. With so many online marketplaces, it seems almost impossible to find one standard set of best practices for ecommerce conduct. When you try doing research on your own, it can all be a bit overwhelming at times.

I'm excited to share some helpful information with you, courtesy of our Seller Success Series. We’ve done lots of market research and number crunching about effective item titles to find out which strategies work and which ones don’t. Now you can learn exactly how to write your item titles for optimal success on Bonanza. 

In this article, you'll learn all about:

  • When to mention item traits like color or gender
  • Whether or not you should use capital letters
  • Why you should NEVER use punctuation in your title
  • and more!

Read Now: How to Write the Perfect Item Title

The Art of Better Online Security

At Bonanza, our users put their online security in our hands every day. We value your trust, and make it a priority to keep your account safe from unauthorized activity. In light of recent security breaches at large global retailers like Target, and with 2-factor authentication becoming increasingly ubiquitous, we realized it was time to re-examine the opportunity to improve login security at Bonanza.   

Cyber threats, cyber crime, cyber YAWN

Let’s be blunt: securing your online accounts is no fun. You shimmy through complicated password rules, then your cell phone becomes the target of nagging Google 2fa codes -- modern security is not just boring, it's annoying.

In fact, an Experian Consumer Services study recently found that while most online shoppers worry about security and identity theft, very few bother to take even simple precautions to protect themselves from identity theft. For most users, the work is just too tedious.

We knew there had to be a better path to user security…to make it simple and secure, but not forget to make it fun.

Learning from the Manet failures of competitors

We started with a simple question: why must account security be so boring? Could better security be... (continued)

Scheduled site maintenance Thursday 3/10 11 PM PST

Hi everyone,

We've scheduled some server spring cleaning for this Thusday 3/10 at 11 PM PST until midnight PST. Bonanza will be in maintenance mode, so you will not be able to access the site at that time.

Thanks for your understanding,



Update 3/10 11:42 PM PST: Everything went well and the site is back online (slightly) ahead of schedule. Carry on as you were.

Coming Soon: The New Stats Dashboard

Hi everyone!  I'm Anna, a programmer at Bonanza, here to tell you all about an awesome feature we've got in the works.

Bonanza has been a seller-focused company since its inception and we continue to find new ways to help our sellers build a successful ecommerce business.  After a lot of research, we discovered we had a big opportunity to use data to help sellers better learn and understand their customers.  With that in mind, we are excited to begin developing a new stats experience for our sellers!

You can look forward to the launch of the new stats dashboard in the next few weeks.  Today, I wanted to give you a preview of some of the cool new features, as well as the new design.

New Graphs

The new stats page will feature two brand new graphs to help you understand traffic and revenue trends for your booth: the Sales Graph and the Top Categories Chart.

The Sales Graph is the centerpiece of the new stats dashboard.  It will display information about item views, sales, and total revenue over selected timeframes, all together on the same chart.  A single glance will allow you to easily spot trends and growth. ... (continued)

Seller Survey 2015 Results

The Seller Survey has become an annual Bonanza tradition. To wrap up the year following the holiday rush, we sent the 2015 year-in-review survey out to all of Bonanza's sellers. We received almost 25,000 responses to our questions, providing some very valuable feedback. 

Before we go any further, we wanted to say THANK YOU to everyone who participated this year. These surveys help guide our efforts at the start of each year, and we pride ourselves on putting your input into practice.

Without any further ado... the results!

You like us, you really like us!

In response to the question "How likely are you to recommend Bonanza to friends?" over 75% of our sellers said they'd recommend Bonanza to their friends. That's a big deal. Word of mouth is hugely beneficial. People are more likely to use a product, see a movie, or visit a website like Bonanza and make a purchase if their friends and family tell them they had a great experience. We'll keep working on building that great experience, and you keep spreading the word about Bonanza. Please :)

Where you're coming from

In addition to Bonanza, the top four places our sellers sell their goods... (continued)

TurboTraffic Packs: Do They Work?

It’s been just 2 weeks since we launched our new TurboTraffic Packs service for Bonanza sellers, and it’s time to check on the results. Hundreds of merchants have given TurboTraffic Packs a try, but was it worth it? Did they get a tidal wave of new shoppers in their booths, and were their sales lifted by a meaningful amount?
Fortunately, the answer is a resounding “YES!” That’s good news for the TurboTraffic programmers here at Bonanza, because otherwise they would have been immediately fired1. But it’s also good news for Bonanza merchants, because it provides a fast and easy way to boost your sales anytime.
How much of a difference did it make for the merchants who gave it a try? The numbers are in: the merchants who tried TurboTraffic Packs saw an average 306.4% increase in daily sales revenue. In other words, their sales tripled - that’s a major impact on your bottom line.
TurboTraffic Packs are one-time “booster packs” you can purchase to increase your shopper traffic for a short period of time, usually several days. You can buy just one pack at a time, or you can purchase up to 10... (continued)

New: TurboTraffic Packs

Friday 2pm update: great success!

In our first day of having TurboTraffic Packs, we've seen the average seller buying a pack jump from $25 GMV/day before to $57 GMV/day after (with top sellers averaging $1000+). While there has been a very diverse group of sellers signing up so far (and not everyone has seen immediate traffic jump), the large majority seem to be seeing a meaningful bump not just in pageviews but in actual sales. Way cool! Today we're adding some extra juice to the system, such that those who don't see a traffic bump on day 1 will continue having more cash invested on their buyer traffic until they (hopefully) bubble to the top of their competitive terms.

Hark, great E-commerce Genie, fetch me more traffic!

Original post

Imagine that you found a genie in a bottle. And not just a run-of-the-mill genie - this one is an e-commerce genie. She tells you she can grant you one wish, anything at all that would affect your online sales. What would you wish for?
Would you wish for a fancy new logo? Full-color shipping labels? Fewer returns? Those might be “nice to haves,” but what a waste... (continued)

Tis a Festival of Features

Update 11/20/2015-- Amazon Payments is now live on Bonanza! Whether you are new to Amazon Payments or have an exisitng Checkout by Amazon account, you can sign up via this button:


With the holidays upon us, I wanted to take pause to get everyone up to speed on the bounty of features we've added lately to make this our best holiday season so far. Check it:

1. Productivity upgrade

We don't talk about them often, but our team of software developers is the secret sauce behind how we get so much done. Keeping bugs fixed and sales doubling every year doesn't happen by itself -- it requires the best talent in the world (that will move to Seattle). But, like many tech companies, we've had trouble growing our developer team as fast as you've grown your GMV. This has meant the delay of some features (e.g., our mobile app) as we struggle to keep the core product functioning smoothly during rapid growth.
Lately, the tide has turned in our favor. With three new developers starting this month, the size of our software team has now tripled in 2015, as has our customer support team. Listening to customer... (continued)

The Difference Between a Booth and a Webstore

Here at Bonanza, we are always looking for ways to make selling online easy, efficient, and practically effortless. Bonanza has been a seller-centric business since it was founded in 2008, and has maintained a laser-focus on helping entrepreneurs build a thriving ecommerce business with as little effort and overhead as possible. Over time, we have developed several unique tools that were designed with you in mind. 

One of those tools is Bonanza Webstores. We launched Webstores just over a year ago, and have been adding features and making improvements to the platform ever since. What is a Webstore, you ask? A Bonanza Webstore is a standalone website, separate from the Bonanza Marketplace, where shoppers can buy your items. It is a place where you get to create your brand and control your online presence. You can make your Bonanza Webstore your own by choosing a personalized URL and one of several unique designs and other customizations.

One of our newest Webstore themes, Sherman.

We've received feedback that some sellers are confused about the differences between a Webstore and a Booth. That's why we wrote this handy article. It outlines the similarities and differences between the two, so you'll never have to wonder again. 

In this... (continued)

A New Look for Bonanza: Refreshing the Homepage and Navigation

Over the past few months, we’ve been exploring ways to improve and refresh important sections of Bonanza. In August, we took on the most visible portion of the site — the homepage and navigation. Our concept focused on revitalizing the look and feel and presenting a more complete picture of Bonanza’s extraordinary marketplace and community. We think these changes will be a great improvement, and we’re excited to announce that they’re now live.

Exploring the new homepage


The most noticeable change is the new design for the homepage. After a comprehensive review of the page, we realized we could do a better job of representing the Bonanza experience. We wanted to articulate what our marketplace has to offer buyers and sellers and present this in a way that was both contemporary and uniquely Bonanza.

Like the previous page, this new design features search, hand-picked lists, and major categories. We’ve also added new sections for testimonials, seasonal promotions, and other great Bonanza tools. These additional sections will help us keep fresh, relevant information on the homepage.

Discovering new ways to shop

While exploring new treatments for the homepage, we also began examining the navigation. At first, we just wanted to make... (continued)

The New My Bonanza and My Sales Pages Are Now Live

We're excited to announce that the new My Bonanza and My Sales pages are now live! This has been a big project for our team and we can't wait for you explore the new features. We think they will make the experience faster, easier, and more useful for both sellers and buyers.

Here are a few details about what to expect today. For more details about the project, you can also check out our our recent posts about My Bonanza and My Sales, or check out the video below. 


Getting started

You can get to the new pages using the My Bonanza link in the navigation (or by logging in). We set up a quick tutorial on the page that helps explain a few of the big changes that we made. This will show up the first time you visit the new My Bonanza. It's totally optional, but it's a good way to get familiar with the features in just a minute or two. 

Example of the My Bonanza tutorial

Getting around

All site users still have a My Bonanza page, which shows recent purchases, shopping activity, wish list, and other favorites. Sellers also have a new My Sales page, which has details about recent... (continued)

5 Reasons to Love the New "My Sales" Page

Summer is rolling along here at Bonanza, and we’ve been keeping cool by building out the new My Bonanza features. Today I wanted to give an update and share some more information about My Sales, the new dashboard just for sellers.

Why create My Sales?

The main reason we decided to create this page is to give our sellers a better workspace. The existing My Bonanza page has a lot of great features — an assortment of stuff for buying, selling, and general account use. However, even with all we had on the page, we realized we were still missing a lot of useful information specific to sellers.

The new design had several goals, the main one being to expose more useful information in one page. We wanted to make new transactions more visible, give sellers more information about sales and traffic, and provide quick access to booth and advertising tools. The page also includes more content designed to help sellers, including tips, articles, and promotions.

There are many things to look forward to on My Sales. Here are the top features we think will be really useful.

#1 - Better alerts for transactions

An alert for an order to be shipped.

What's new:

We redesigned the way we... (continued)

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