Bonanza paying for Google Product search

Something like this could mean the difference between crash and burn or major success in the stance of this website!

LOL! I like that!!!
I agree, don’t do half a job, go all the way. If it means bringing in more sales, I’ll be willing to pay a fee.

For what it is worth, I see my stuff right up there on top. Must be working.

-S

Yes JG we all are in the business of selling and need this info NOW because NOW is the time for sellers to line their ducks up for Fall sales that are happening NOW. Sometimes Bonanza seems to forget this, they are not invested sellers. They are site owners. Thus this thread is here. But let’s please keep it here… if ya catch my drift. ANd yes js we know you a so great at marketing, blogging, and being on top as usual; but there are many of us that are not and depend on Bonz/Google to help us there

well daylily, you are not alone. Personally, I feel I have to spend to sell and with this site being so little in costs it is a no brainer for me. Google’s decision will make many sellers in your situation either step up or down; there is no doubt about it. If Bonz does this right you may still have a home for a tad bit more; which if considered carefully, is still a better deal than elsewhere. sometimes one must spend a buck to make ten.

bharding says:
08/15/12 at 00:00:21

Hey keno, sofy, momspennies, et. al:

Yes. We are currently paying for all Bonanza items to be featured in Google Shopping. In the process of doing so, we are also building systems that will soon help our sellers customize the level of advertising they want to receive for their items.

We take our responsibility to stay ahead of the curve seriously, which is why we want Bonanza to be the first marketplace to be fully integrated with the new GS landscape.

Evidently there is no additional cost to Bonz sellers at this time; Bonz is “picking up the tab.” Mark has written: “Bonanza is paying to be in there. We have stepped up our advertising on our side to make up for any traffic lost to the 100% paid model.”

This might come as some comfort to those who were concerned that Bonz was not interested in advertising.

so the big question is: if Lexity is to pick up the slack of advertising above whatever Bonz is working out with Google: what will our options be in this payment for ads be and will it be affordable and what type of advertising will Lexity be doing. so far none of their offerrings are affordable for me with a decent size booth.
Another big question is: how are “all Bonz items being advertised” (bill’s quote) that is too vague a statement.

Folks, we need to face the fact, the era of free advertising for us as business owners is about to come to an end. It is going to cost to sell online. How much, only God knows. Bonanza cannot do what they say they are currently working on for nothing. We are just fooling ourselves if we think that everything is going to continue to be free and we can go on with business as usual.

When will this happen, who knows, how much will it be, that is the big question. I for one am going to not bury my head in the sand and think everything is going to remain free, because it will not. Wish that were the case but I must be realistic and plan for all the adjustments if I want to continue to sell online.

“Yes. We are currently paying for all Bonanza items to be featured in Google Shopping. In the process of doing so, we are also building systems that will soon help our sellers customize the level of advertising they want to receive for their items.”

It sounds like they are going to be including users in Google services based on their membership status. Because who would “customize their level of advertising” to less than the full extent of what is available?

I have been out of online selling for quite a while. The concern for me down the road would be the cost to play. 99.5% of the items that I sold were under $40 including shipping. Not much profit there to pay for advertising unless it was simply a higher FOV cost when something did sell. That I could probably live with.

I done broke

@ RayvensRarities

Me too

Right now we’re focused on trying to get our Google Shopping integration working as smoothly as possible. When we’re done, my hope is that if a seller has great inventory (and a high conversion rate for buyer clicks) that we’ll be able to pay for their advertising at little to no cost to them. But whatever plan we ultimately end up going with for our advertising, we will continue to allow our sellers to be in charge of how much they want to pay. We will get you as much traffic as we can for 3.5%, and if you want to pay more, then we’ll get you as much traffic as we can for whatever you want to pay. We understand that different sellers have different margins to work with for their inventory, we don’t want to force anyone to pay us if their budget doesn’t allow for that.

It has been our main project of the last month to figure out how to get our sellers as much traffic as possible in the “new world order” that Google has brought about. I’m confident that we’ll be able to build the best integration out there, and once we have, I’ll be able to blog about the details on how it works. At this point, we’re still gathering and analyzing data though. What we know so far is that our early efforts to get integrated into GS are getting us as many clicks and conversions as we had with Google Product Search.

I’m definitely excited about the new opportunity this transition brings for us. Any time that the world of ecommerce shifts, Bonanza is in pole position to reap the rewards, since our team gets stuff done faster than any other marketplace.