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New articles on Google Shopping from Ecommercebytes

Subscribe to New articles on Google Shopping from Ecommercebytes 43 posts 18 voices

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Posted by momspennies, Salisbury, NC . 26,820 total posts | Posted 10 months ago

How Google Shopping Changes Impact Merchant Traffic – Part 1
Online sellers received bad news in May when Google announced it was eliminating free traffic from its Google Product Search offering. EcommerceBytes interviewed a panel of vendors this week to find out how the changes are impacting online merchants and for advice on coping with Google’s move to pay-to-play.
http://www.ecommercebytes.com/cab/abn/y12/m08/i07/s03

How Google Shopping Changes Impact Merchant Traffic – Part 2
How should online merchants make up for the free traffic they’re losing as a result of Google’s changes to Product Search? EcommerceBytes interviewed a panel of vendors this week to find out how the changes are impacting online merchants and for advice on coping with Google’s move to pay-to-play.
http://www.ecommercebytes.com/cab/abn/y12/m08/i08/s02

How Google Shopping Changes Impact Merchant Traffic – Part 3
Online merchants who have lost traffic as a result of Google’s changes to Product Search are testing Product Listing Ads to try and buy their way into Google search results. EcommerceBytes interviewed a panel of vendors this week to talk about the changes, and today, they offer specific advice on bidding through Google’s PLA ad program.
http://www.ecommercebytes.com/cab/abn/y12/m08/i09/s03

How Google Shopping Changes Impact Merchant Traffic – Part 4
What are the biggest challenges merchants are facing as Google moves to a pay-to-play model for its Shopping engine? A panel of industry executives discusses this – and the specific strategies and tactics merchants are employing to cope with the drop in free traffic – as EcommerceBytes wraps up a four-part series on Google Shopping changes.
http://www.ecommercebytes.com/cab/abn/y12/m08/i10/s05

Posted as an fyi for all sellers.

Moms Pennies From Heaven
 
Posted by UknowUneedAnother, NY. 1,253 total posts | Posted 10 months ago

Thanks for posting this. I “had” seen the articles, and am debating whether to read them or not.

I have gotten BEYOND TIRED of the incessant Cyber Hoop Jumping, and actually see some benifits in being dropped from Google Shopping.

I figure that there will be those who will do what they can to take up the gap. I plan on waiting to see what crops up.

 
Posted by Yettalass, Tarpon Springs, FL. 1,130 total posts | Posted 10 months ago

It is just so confusing to me. If you are not a programmer or highly savy it’s way over my head

Auntie Yetta's Antiques
 
Posted by decoratewithlace, Iroquois, South Dakota. 779 total posts | Posted 10 months ago

I am so with you Yettalass. I started reading the article and just quite. It is so over my head and what it boils down to, you still have to invest money into all these ideas that these 3 guys are promoting. They have not walked a mile in my shoes, so they cannot tell me what will work if I do so and so. I can say one thing for sure, I submit my own feed to Google from my own website and the traffic has come to a complete standstill as far as Google is concerned. Looked at my Google feed dashboard and the searchable clicks have dropped down to 0. I am getting some traffic from Bing and The Find as I submit my feed there.
If Bonanza is not paying to have our products submitted, then that may account to no business here either.
Google wants the small seller gone period, and they will go to any lengths to see that it happens.

decoratewithlace's booth
 
Posted by jsgeare, Whitehall VA 22987, VA. 8,255 total posts | Posted 10 months ago

Bonz has no choice in the matter of paying for seller listings on the new Google Shopping. Marketplace sellers simply are not permitted at all. You can’t even buy your way in.

That said, a group of Bonz sellers could create a web site that CAN pay to play at Google Shopping, and share the cost of placement of their ads on Google.

Meanwhile, Bonz and Lexity arer working on some alternative to boost our presence in the great cyberspace “out there.” An announcement is actually due this week.

There is always SOME way to skin a cat.

Makin' Tracks!
 
Posted by fitnfree, Sheboygan, WI. 45 total posts | Posted 10 months ago

“Google wants the small seller gone period, and they will go to any lengths to see that it happens.”

And sadly they are succeeding. I hope it bites them in the butt big time in the end.

Meanwhile, IMHO it’s past time to stop thinking google is the be-all and end-all of the Internet. But until the masses accept this mentality, they will rule the roost, I guess. It’s a shame.

jsgear – agree on skinning that cat! The solutions are sure to come, as we are sure not alone. (Thank goodness!)

fitnfree's booth
 
Posted by irishonebac, Philly, PA. 798 total posts | Posted 10 months ago

Not succeeding with me. I switched to using Bing for my shopping searches :-) Google needs to learn the lesson that EB flunked. Sellers are shoppers, too :-)

Irishonebac OverBooked
 
Posted by RedbirdRidge, LA. 995 total posts | Posted 10 months ago

An interesting thing I saw in the articles was that they expect small sellers with their own websites will be turning to venues like Amazon and eBay to sell. [and Bonanza, of course, although Bonz was not mentioned.]

Redbird Ridge
 
Posted by decoratewithlace, Iroquois, South Dakota. 779 total posts | Posted 10 months ago

@jsbear, I agree with what you have penned. I hope that Bonanza comes up with a solution that we can all live with and participate in. If it looks like a good solution, I am going to close my own website store and move everything here.

decoratewithlace's booth
 
Posted by momspennies, Salisbury, NC . 26,820 total posts | Posted 10 months ago

I had a realization of sorts last night, while doing some historical research on the area I live in.

Like most would, I used Google to research a particular house that I see in old photographs. My curiosity was peaked as to whether this house is still standing.

Guess what turned up when I searched for information on this house. Pages and pages and pages of Pinterest pins where this house had been posted, there, and been re-pinned by at least 50 different members on their lists.

So, in my mind, that is telling me that Pinterest is taking over the top spot on Google organic, despite the fact that they state

  • That Pinterest should not be used to promote your store and it’s contents.
  • That there are strict copyright laws regarding photographs being pinned that are being enforced…

But copyright laws mean nothing because this particular photograph(s) is not to be used without authorization, which the owner says is not permitted. Yet, it shows up on all these Pin Boards. And, there are also lots of folks selling photo’s of it on eBay as well as many others.

So while I think Pinterest may be a great option to replace the loss of Google Shopping, I have to wonder – at what cost? Is it worth the risk?

In addition, it also proved to me that Google is worthless when it comes to doing actual research on anything. Commercial references come up before anything else it seems, and I stopped at page 15 when trying to find refernces outside of Pinterest on this house. What a shame, and what a waste of time.

Moms Pennies From Heaven
 
Posted by purpleiris, Houston, TX. 13,331 total posts | Posted 10 months ago

I think the main reason Pininterest is displaying so high in results is because so many peeps are using it. This proves that link popularity does count when determining search ranking. With it being a new tool and everyone jumping on board, particularly after Google’s latest fiasco, it’s no surprise Pininterest is being overused and even abused.

Yes, there will be a serious adjustment period to contend with as Google finalizes and implements its plans. Sellers will be looking for other ways to gain exposure on the net. Shoppers will be looking for more reliable ways to search the net. Search engines will be making all sorts of changes in their attempt to vie for Google’s throne. I just hope that at least the majority of this gets sorted out PRIOR to the holiday shopping season.

 
Posted by RayvensRarities, In the middle of the state of, Oregon. 16,332 total posts | Posted 10 months ago

The biggest issue I see in Google doing this to us, is losing the ability to show up in searches done on cell phones that are internet enabled, these so called “smart phones” and other devices like tablets and IPads and such.

More and more, people are using these to shop with and since Google has already thrown us out of those search results, I’m pretty sure most of us are going to lose sales to the point that it’s no longer a viable option to sell on line.

I do not agree that simply switching to other search engines like Bing or the others are going to gain us those lost sales.

Like people that do the Rah Rah things for the small marketplaces taking Ebays standing away, I doubt that us switching to other search engines and things like Pinterest are going to get us those lost sales back.

Google is just like EBay in regards to internet standing. Both Google and Ebay are pretty much household names and are the most widely used sites on the internet. No other site is going to be able to take that away until they are ready to step up and get some advertising going.

Yes I know that it’s expensive, but the old saying “you got to spend money to make money” is true and until some of these other sites get off their collective butts and spend some money to get noticed, then they aren’t going to get very far in the game of getting noticed and building sales volume.

Personally, I’ve pretty much given up on ever making a decent amount of sales. The level in my store went to heck when this site changed it’s name.

then came all the retarded games and hoops we had to go through to make Google happy. And now they’ve thrown us out like last nights garbage. I just don’t see sales staying very good for any of the smaller sellers and it really stinks that they are going to do the final cut off right before the Holiday shopping season.

I don’t know about all of you, but I’m looking for a “real” job where I know I’ll have income and not have to depend on websites that won’t advertise themselves or search engines that are throwing my out cause I won’t pay up

RAYVEN'S RARITIES'
 
Posted by TipTopMgr, NC. 6,503 total posts | Posted 10 months ago

Moms said: “So while I think Pinterest may be a great option to replace the loss of Google Shopping, I have to wonder – at what cost? Is it worth the risk?”

No, it is not worth the risk to me even though it is tempting.

I do believe that good things happen to good people and all good things take time. As the old saying goes, when one door closes another one opens. I’m looking for the door that is going to be opening and in the meantime I’m carrying on (not that I do not get slightly down in the dumps on sales sometimes, more so here lately).

TipTop Mercantile
 
Posted by KanweieneaKreations, Pittsburgh, PA. 218 total posts | Posted 10 months ago

I rely on search engines rather than Google shopping. Good content works for any search engines and I don’t care for all the Google changes either. Someone on another forum once said “if everyone stops chasing the Google horse, maybe the Google horse will stop running..” and yeah it’s like I don’t know… I just try to write good descriptions and drive traffic best I can myself. Good descriptions normally go over well with any search engine whether it’s named Google or not.

I certainly understand Rayven’s Rarities point of view here. Bills gotta be paid, that’s just how it is and sometimes sales on whatever sites just isn’t enough… but have you considered using your own website? True, you have cost of hosting and other things to consider, but then you can design your site how you want etc.

I don’t get any sales on Bonanza for a while myself and those that have purchased have not always left feedback, so it looks even less. I have a basic shop here and it doesn’t cost me anything so I have kept it. Plus, the community here is fantastic.

 
Posted by momspennies, Salisbury, NC . 26,820 total posts | Posted 10 months ago

I tend to agree with you Sharon.

I’m not one to take risks like that. Not if it could lead to me being sued for posting a photo on a site that has nothing really to do with online selling. Popular as it is, I have shyed away from Pinterest lately. What I have there is what I created in the very beginning and only occasionally check to see if anything I pinned has sold. Granted…all the photo’s are mine, but I am reading and hearing so much about people trying to prove they took the original picture. I just don’t want to be bothered with it.

Twitter is where I devote most of my promotional efforts to and it does well for me, so I concentrate on making that even more productive. I do worry how we will be effected with the Google changes with regards to Twitter promotions. I have been taking some drastic steps to make sure I am doing everything I can to attract the customer from the first meeting, not after clicking on several links. I’m getting there.

I still believe that Bonanza has a plan in the works to counteract any decreases we may see through all these changes, and it is just yet to be revealed. If I didn’t believe that, I would have thrown in the towel already. But I also know that we have to keep doing our parts individually so that we don’t lose traction either.

Moms Pennies From Heaven
 
Posted by RayvensRarities, In the middle of the state of, Oregon. 16,332 total posts | Posted 10 months ago

I have not considered my own website for the simple reason that I’d be paying for something that’s not going to make it into Google anymore than the store I have here or any of the other sites I list at will.

Google is the number one search engine. Like it or not that’s fact just like Ebay and Amazon are the number one selling sites and PayPal is the top payment processor.

Reason being is that

1) They’ve been on the internet the longest as far as I know

2) They’ve taken the steps to make themselves a household name by taking the plunge and actually advertising their own business which is their sites

3) They’ve ran targeted and major advertising during the biggest shopping season to get the recognition and traffic to their sites and to their sellers

Until some of the smaller selling sites like bonanza get off their butts and do the same, I can’t see any thing changing in regards to sales.

And with what Google is already doing, throwing us out of the search results on smart phones and tablets and the rest of those types of devices, I see sales getting worse and worse for most of the smaller sellers.

I’m pretty much done with running to the various social sites like Pinterest and all the rest like it.

I’ve been at this for many many years and I just can’t see any advantage to them. You may get some sales from them, but I’ve never seen any that I’m aware of. My sales for the most part when I DO get one, come right off the Google/internet highway, or occasionally another sellers here.

I’ve never relied on internet sales for a living. That would be plain stupidity as I’ve not ever seen where it could be a living, but I did like it to be a secondary income and it’s not even been that in more years that I can count.

I’m not going to close my store even when I do get a real job, but I’m not holding my breath for things to go back to where I had sales like I used to. I just don’t see it happening until these sites do some major advertising to get their own businesses recognized and on the internet “map” so to speak.

Once Google has completed tossing us out of their search results completely, I fully intend in re-opening all the stores I shut down to comply with their da__ multiple site listing rule. I’m also going to turn the feed back on at the stores where it’s off.

I see no reason to “play nice” with Google any longer

RAYVEN'S RARITIES'
 
Posted by fredimous, Woodburn, OR. 183 total posts | Posted 10 months ago

I always suspected the majority of my traffic came from Google, and since my sales have been getting worse and worse since May, that has confirmed it.

In the past couple of weeks I’ve tried sending out an email to all my customers who purchased from me from eBay (not 1 sale from that, but it’s to be expected with the nature of selling older video games) and a Craigslist campaign. CL has brought in some views and a little interest but no sales (from the areas that I’ve advertised in).

I just feel a little lost right now. I’m also concerned about the announcement of Lexity only because of the cost and how effective it really will be. I could always budget some money towards it if I knew it would bring in sales, but I don’t know.

It really does feel like we’ve been living on Bonanza Island, connected to the mainland with the Google Bridge. But Google has destroyed that bridge, so here we are – still here, but if anyone wants to visit us they are going to have to make some effort.

Fredimous Games
 
Posted by purpleiris, Houston, TX. 13,331 total posts | Posted 10 months ago

We also need to keep in mind that not everybody is going to find the purchase options on smart phones to be valuable. With Google seriously limiting their purchase options to those from sellers who have additional expenses just to be on their phone, I’m sure it won’t take long before peeps realize that they won’t find any bargains using their phone.

Just look at the whole Kindle thing. It’s a fad, really. Everyone I know that got one used it for a few months before giving it up for the real thing again. After all, nothing can replace the feel of a good book in your hands.

So, I’m in wait-and-see mode because I don’t really see this taking off since peeps will be expecting their phones to be opened up to ALL options. If all options are available, then there really won’t be a need to pay-to-play in order to be seen, now will there?

Besides, I’ve been one of the fortunate ones to see my sales steadily increasing. While there is still plenty of room for improvement, the improvement thus far is promising. The increase coincided with making a lot of changes to listings — all of them — and including switching to calculated shipping and adding international shipping where I can.

I’m in the process of moving again, but when things settle down and I get my office all in one place again, I’ll be getting back to listing new stuff. That said, I think it really helps to keep your booth and listings fresh. Tweak listings every now and then to improve SEO. Add new items frequently — even if just a few here and there. Play with keywords, pricing, shipping, and such.

I did all of the above and, despite a decrease in promotions and views, my sales have been on the rise. So, all hope is not lost. There are things we can still do to keep plugging along. Just don’t let your booth get stagnant like I did, which resulted in NO sales for several months at a time. Try freshening it up and see how that works for you. I hope it produces the same if not better results for you as it has for me.

 
Posted by decoratewithlace, Iroquois, South Dakota. 779 total posts | Posted 10 months ago

I have my own website and have had for a number of years. Business was quite robust until the big changes, and let me tell you, it is not a piece of cake setting and promoting your own website. It takes a lot of long dedicate hours and promoting to boot. It is not all peaches and cream.

I submit my own feed (which takes hours to set up) to Google and since I am not submitting to their demands and paying, moy business on that site is almost nil now.

I submit feed to Bing and The Find but those 2 search engines are not Google. Regardless of what many say, Google is a household and TV word and there is no getting away from that.

Thinking of setting up your own website, you had better think twice. It cost money, lots of sweat and tears and who’s to say you will get anymore business?

As for Pinterest, I recently tried to do some things there in trying to promote my store. Very hard to do, if not impossible. You have to jump through hoops with them also. Not sold at all on Pinterest and you had better be careful on promoting anything that could resemble a copyright

decoratewithlace's booth
 
Posted by purpleiris, Houston, TX. 13,331 total posts | Posted 10 months ago

Having a store anywhere is a lot of work, but having your own website is a lot more — and it costs more. You don’t necessarily have to worry about hosting your own site, but you can still have your own custom site. So that would be one less worry, but there’s still a lot more to worry about when you don’t have someone doing all the behind-the-scenes work for you. LOL

 
Posted by decoratewithlace, Iroquois, South Dakota. 779 total posts | Posted 10 months ago

@purpleiris, you are so right. With your own website, you have to constantly keep checking to make sure that everything is working correctly.

Just one little glitch can throw everything off and that has happened. I am not real computer savvy so I have a gal that has to go in and see what the problem is, then I have to pay her.

If Bonanza would figure out what they are going to do, I would just close my store and move everything here. I had rather pay Bonanza something than to put out all of the expense that is incurred with a store that right now has gone sour since Google made the changes. I had built up a good steady business until about a month ago and I set up my own website in 2009. Just so frustrating to say the least.

Let me tell you, if Bonanza would get on the bandwagon and come out with something that would be workable for us all, Bonanza would be a site to be reckoned with.

Lets just hope and pray that we get some good news. Frankly, I could certainly use something positive to build my spirits right now. How about the rest of you?

decoratewithlace's booth
 
Posted by TipTopMgr, NC. 6,503 total posts | Posted 10 months ago

Yes, I could use something positive to build my spirits right now. I’ve been checking the forums everyday for the announcement. I feel like at times I have been holding my breath lol.

Marianna, thank you for your post and everyone else. I like the realism that we are sharing in this thread….I find this helpful because we do have something very big going on right now that WE are having to deal with.

TipTop Mercantile
 
Posted by achildstreasureplace, Gastonia, NC. 740 total posts | Posted 10 months ago

@jsgeare,
I am very much looking forward to seeing what bonanza will come up with, because I don’t want to end up having to go back to ebay in order to unload my inventory. Just about all my sales come through first time buyers using a search engine like google. If my items are not going to be showing up like they used to, it will be time to hang it up. I will not be able to compete in cyberspace anymore.

A Child's Treasure Place
 
Posted by BotanicaBookshop, Morris, CT. 504 total posts | Posted 10 months ago

You can see the new Lexity feature now in your booth.

Go to My Bonanza

Look in LEFT column options and you’ll see a new one:
VIEW BUYERS IN REAL TIME.

Click on it, sign up free and you’ll see stats of your items.

Botanica Bookshop
 
Posted by decoratewithlace, Iroquois, South Dakota. 779 total posts | Posted 10 months ago

My feeling, it sure is nice that we can all come together and express our concerns and feelings. This is a very serious matter. I am not going to bury my head in the sand and think it will all go away, because reality is starting to set in and you really notice that when I have not had a sale,(with the exception of a small sale on Ebay, listed because it was free) in the last 2 or more weeks. And that is all 3 sites I sell on.

That is why I wish Bonanza would come out with their intentions. I have some major decisions to make concerning my own website as it is coming up for renewal in a few weeks. Would love to see Bonanza give us some really good news so my smile would come back.

Keeping my fingers crossed!

decoratewithlace's booth
 
Posted by achildstreasureplace, Gastonia, NC. 740 total posts | Posted 10 months ago

The Lexity feature is interesting, but how is it going to help the problem of small sellers not appearing in google search like we used to?

A Child's Treasure Place
 
Posted by TipTopMgr, NC. 6,503 total posts | Posted 10 months ago

AChildTreasures…that part is yet to be revealed. Some light on that I think will come in the announcement. I’m thinking we (sellers) will have to play a part in this somehow. I’m only thinking out loud right now.

I hear you DecorateWithLace!!

Botanica, how do I get there…on what page is the left column (options)?

TipTop Mercantile
 
Posted by BotanicaBookshop, Morris, CT. 504 total posts | Posted 10 months ago

@Achildstreasure. The feature won’t help the crucial problem that sellers have lost Google exposure for their items and become invisible.

But, it will help sellers who have some $$ to advertise by targeting WHERE to
advertise by seeing traffic patterns ( assuming there are some) , whether from
Bing, FaceBook, Pinterest, Tweeting, Google organic, etc..

Also, it will be very valuable to see WHICH items have traffic, so a seller
can evaluate products which receive no interest.

Botanica Bookshop
 
Posted by BotanicaBookshop, Morris, CT. 504 total posts | Posted 10 months ago

TipTop…

Go to My Bonanza and search down the Left Hand column for option VIEW SELLERS IN REAL TIME

Botanica Bookshop
 
Posted by TipTopMgr, NC. 6,503 total posts | Posted 10 months ago

Thank you. I just got done QT’ing you, so just ignore it

TipTop Mercantile
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