Kevin Trudeau is a writer of books on memory enhancement, and is famous for having been the star of many infomercials for health products. In NATURAL CURES "THEY" DON'T WANT YOU TO KNOW ABOUT, the "they" he refers to are the pharmaceutical firms and the government agencies which Trudeau believes work against access to good information about health care. The food products we buy in stores are toxic, he says, causing disease and generating huge profits for drug companies. Trudeau suggests a range of alternative therapies and approaches that he says can help promote health and restore vitality.