British Sterling Him Private Stock by Dana Cologne. Long known for its distinctive scent and regal image, British Sterling introduced another fragrance in the same brand in 2014, H.I.M. Private Stock. The title relies on a clever play on words: not just a pronoun, but also an acronym that stands for His Imperial Majesty. This fragrance has a fitting name, for it’s a sensual, aromatic woodsy scent that retains an air of sophistication and class. The blend opens with refreshing top notes of lime and tangerine, enhanced by the inclusion of pink pepper and juniper. The heart then opens up with a blend of nutmeg, cypress, white tobacco leaf and vetiver. Supporting this clean, masculine scent is a base note combination of musk, red cedarwood and amber.