Wow! Here's a fantastic Coca-Cola advertising item from the golden age of 20th Century Christmas. This cardboard cut-out display features a sleeping boy, dreaming of Santa Claus. Santa is enjoying a coke while surrounded by a train set and a helicopter named "Spirit of St. Nick". Beside the boy on the bed is the book "Twas the Night Before Christmas". No doubt, this is the story that inspired his dream!
This item dates from the late 50's to early 60's. BJ Summers' Pocket Guide to Coca-Cola gives a production date of 1962. This item is listed in the guide as a "poster", but I don't see any method to hang it as a poster. Instead, there is a fold-out, cardboard stand on back. I would assume that this was intended to be used as a stand-up, in-store, end-cap or window display.
The item is in excellent condition for it's age. There are a few slight nicks and tears around the edges. Each tear has been expertly taped and none significantly affects the overall appearance or function of this piece. The item is quite large, measuring 4 feet tall by 31 inches wide. Makes for a very impressive display. Just have a look at those photos and I'm sure you'll agree.
Truly a fine addition to your vintage Coca-Cola collection!
Various collector's guides list this item, in excellent condition, at approximately $325 - 375.00.
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