How The World’s Most Successful Businesspeople Build Relationships and Win Clients for Life
As you know - relationships are critically important in business. The key isn’t knowing relationships are important, though. The key is knowing what to do to make them better. Through interviews of hundreds of successful businesspeople, CEO’s and founders of companies, Maribeth Kuzmeski has found and detailed the tangible how to’s of creating better business relationships. In her new book, “The Connectors: How The World’s Most Successful Businesspeople Build Relationships and Win Clients for Life” Maribeth outlines the approaches used by the world’s most prolific connectors that has lead to their ability to create powerful business relationships.
So, what is it that makes the world's most successful individuals so good at their jobs? What do they do that others don't?
The Connectors answers those questions with the kind of straightforward wisdom that business strategists so often overlook. Forget marketing tactics or business school best practices. Those are handy, but it's really people—and the relationships you build with them—that form the cornerstone of long-term success, sales growth, and excellence. Whether you're a salesperson, an entrepreneur, or an executive, your ultimate job is to bring in clients and keep them.
The Connectors presents a five-step methodology that helps you build the kind of high-quality relationships that lead to lifelong clients, repeat customers, and endless referrals. Inside, you'll learn how to:
· Stop networking and start truly connecting
· Create an avalanche of referrals and an army of happy customers
· Become a "connector," even if you've never been a "people person"
· Find your social IQ—and improve it
· Put relationship-building principles to work daily
· Ask the right questions—and sell without selling
