Bonanza in Lucky Magazine

A little more PR coming Bonanza's way for the holidays!  

In the January 2011 issue we are mentioned in Lucky Magazine as part of a short story on how to find $500.00 by cleaning out your closet.  It's not an in-depth review by any stretch, but we're happy to see any mainstream press of course.   The issue doesn't hit the newsstands until after the holiday, but subscribers get them a bit early.  And we happen to know one.  

Not familiar with Lucky Magazine?  Here's a snippet from Wikipedia.

Lucky is a shopping and style magazine which calls itself the "Ultimate Shopping Guide" and "The Magazine About Shopping." Lucky "showcases what to wear and how to wear it, making fashion and beauty fun and accessible." Available by subscription, issues are published once a month and offer shopping tips, fashion advice, and articles detailing current trends. The magazine also runs a website with many similar features.

Since its launch in December 2000, Lucky has been one of Condé Nast's biggest successes, with circulation going from 500,000 to over 1.1 million.  Claiming to be a "voice of a friend in the know," the magazine provides suggestions in a writing style that mimics a conversation with the reader's best, and most likely female, friend. Unlike other magazines that advise their readers on a broad spectrum of issues, Lucky's consumerist tendencies are not confined to the advertising pages (of which there are many), but fill each issue in articles with titles such as: "What I Want Now", "Trend in the Making", "My Foolproof Outfit", and "Do Good While You Shop". Every issue features a spread on some of the cover girl's favorite clothes and trends.