Direct Checkout is Now Live on Bonanza


One of Bonanza's most requested features is now live and ready for use, direct checkout! Beginning today, sellers who meet the criteria for this feature can now accept credit and debit cards for buyer purchases on Bonanza. Direct checkout will take Bonanza's checkout process from 5 pages and 3-5 minutes (mostly spent waiting for PayPal to load) to 2 pages and under one minute for return buyers. We expect that this increased ease of checkout will drive higher conversion rates, as well as an increase in return customers.

Direct checkout will help pave the way for fun initiatives like allowing shoppers to add an additional item to their order after checkout, or subscribe to getting regular items from sellers. Neither of these ideas will be implemented immediately, but are representative of the increased latitude we now have with direct checkout being live. Direct checkout will allow shoppers from around the world to use a Visa, MasterCard, American Express, or Discover card when they are shopping on Bonanza from sellers who have enabled this payment method, without shoppers being redirected away from Bonanza.

Direct checkout is currently available for sellers who:

  1. Have an active Bonanza selling account with multiple transactions and good feedback

  2. Accept an alternative payment method (PayPal or Checkout by Amazon)

  3. Agree to the Direct Checkout Terms of Service

  4. Want to make more sales

At this time we can only offer this service to sellers whose business and bank account are based in the United States. To get started, go to your "Sell on Bonanza" page and select the "Edit Booth Options" tab followed by the "Payments & Purchases" tab.

During this initial rollout, Direct Checkout will be limited to a smaller subset of sellers with a longer history at Bonanza, but in the coming weeks, as we polish out any rough edges, we will be opening it up to more and more of our merchant base.

We have also created a Direct Checkout Q & A page that will answer most of your questions. Please add any other questions you may have to the blog comments or you can contact our multi-talented support team for assistance.

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