Seller Spotlight: Sports Jeweler

Hello Bonanzlers, I'm Scott, here to share with you all this month's Seller Spotlight! Some of you may be thinking, "What's a Seller Spotlight?" or "Hey, that's pretty neat! I'd love to be a part of that... but how?" Read on to find the answers to those questions, and more.

How does this work?

Each month, we’ll be interviewing a Bonanza seller to learn how their business started, what makes them tick, and what advice they have for other sellers. We'll share our findings here on the blog. We hope these blog posts will be educational and inspirational to our sellers.

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If you’re interested in being selected for a Seller Spotlight, you can fill out this form. Please note that submitting your name for consideration does not guarantee you will be selected for a spotlight.

Does this take the place of the “Dedicated Blog Post” we can purchase with our tokens?

Nope! Our goal with these Seller Spotlights is to encourage the Bonanza community to engage with each other in a new way. If you save 40,000 tokens, you can still redeem them for a blog post specific to your booth.

I have other questions about this. Who can I talk to?

Our award-winning support team is more than happy to answer your questions about the Seller Spotlight series. Let's get started with our feature!

Seller name:

Morris. Check out his booth here!

How did Sports Jeweler come to be?

"I had a background in electrical engineering working as a defense contractor, and found myself out of work in the 90’s. My wife was a jeweler, and we decided to make that our main business, owning our own store named ‘The Jewelry Box’. In the mid 90’s, I built a website for us to use to start selling our jewelry online to help reach new customers. Over the next 10-15 years, when eBay and Amazon became steady marketplaces, I also listed our inventory on those venues, and about 3 years ago came across Bonanza to further expand the reach of our business."

What is your favorite feature on Bonanza?

“Since I have multiple channels that I’m actively selling on, being able to manage my inventory via CSV file is extremely helpful, and Bonanza makes that task easy. Uploading new items or updating what’s currently available without having to go through each item individually saves a huge amount of time.”

Morris also appreciated Bonanza’s Advertising Broadcaster as an alternative to traditional “pay-per-click” advertising. “It used to be that ‘clicks’ were much more affordable, but now it’s easy to pay a large sum for views without making any sales. Bonanza pays for the views and sellers aren’t charged anything until a sale is made, which makes it much more manageable.”  

What advice would you give to sellers who are new to online selling or Bonanza?

“With so much competition out there, you need to give customers a reason to purchase from YOU instead of someone else. Having unique items that are hard to find, or a particular niche that makes you stand out from the crowd, makes a big difference. Competitive pricing is important too, but with the volume of people selling online, it isn’t always feasible to continue lowering your prices against your competitors."

Morris added, "Another aspect of online selling that might not be obvious when first starting is being able to manage your time effectively to ensure your business is fully functional. Between customer interaction, managing sales you’ve made, updating your inventory regularly, advertising your products, and everything else that keeps your store running smoothly, time requirements add up quickly and you may find yourself overwhelmed if you’re unprepared.”

Who is your favorite creative?

“Bruce Springsteen. I’ve seen him live a few times, and he puts on a great show!”

With Baseball season in full swing, which team are you hoping is on deck to win the World Series?

“Growing up in New York, the Yankees are my favorite team, and with the way they’ve been playing I think they’ve got a shot to take it this year.”

    Do you have a question unrelated to this post? Contact or visit the Help Center.

22 responses to Seller Spotlight: Sports Jeweler

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    SFOSEA415 says:
    06/09/17 at 10:26:08

    what a fun read! the seller had great tips. thanks for doing these!

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    SpaceAgeAntiques says:
    06/09/17 at 10:40:55

    Thanks for putting these out there. Interesting to see the history and different takes from other sellers.

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    gail81 says:
    06/09/17 at 10:44:25

    Thanks for the tips.

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    WrappedRoundMyFinger says:
    06/09/17 at 11:44:20

    Great insight. Only thing I can see that we disagree on is the Yankees. Dodgers all the way! LOL

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    amazingazriel says:
    06/09/17 at 11:52:39

    Great insight. Go Yankees!

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    tegger says:
    06/09/17 at 12:54:09

    Thank you for taking the time to share your story. It’s fun to see what other sellers think and how they approach their on line selling experience.

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    FleeceAndFabric says:
    06/09/17 at 13:01:50

    Wonderful read. Thanks. Mary

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    CarolCE says:
    06/09/17 at 13:13:54

    Thanks for the informative spotlight. You are an inspiration.

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    bjstlmi says:
    06/09/17 at 13:54:55

    Great read! Very informative. Thanks.

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    Mydestiny says:
    06/09/17 at 16:19:53

    Thank you for your advice:)

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    lismel says:
    06/09/17 at 16:57:14

    Thanks, Sports Jeweller for your sage advice and hard-earned business building tips. I agree that savvy time management is critical for any small online entrepreneur.

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    ooak says:
    06/09/17 at 17:59:09

    thank you, SPORTS JEWELER, for your interesting bio….

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    xiamei says:
    06/09/17 at 20:11:48

    Have any suggestions and needs we can speak freely, welcome and thanks!

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    romanticwedding says:
    06/10/17 at 01:35:38

    Thank you!

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    EmpressDepot says:
    06/10/17 at 21:20:34

    Congratulations, Morris. On the time management tip, so very true.


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    DazzleDeals says:
    06/11/17 at 09:37:10

    Great read! Good suggestions to new sellers. Yankees all the way!

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    MawmaRosesCrafts says:
    06/13/17 at 08:12:06

    Thank you, Sports Jeweler, for the tips! I just moved my shop (MawmaRosesCrafts) from Etsy, over here. Just afew days ago actually. Bonanza made it easy to transfer my items. I just wish there could have been away to transfer my reviews. To help customers to see my trustworthiness. I think I will like it here! Thank you again!

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    Kanga23 says:
    06/13/17 at 19:08:29

    Thank you for all the great tips. My shop, Kanga23, is new here. I just moved it from Etsy a few days ago. The transfer went incredibly smooth and easy. I agree with MawmaRosesCrafts that it would have been nice to be able to transfer my reviews as well. Looking forward to being a Bonanza seller!

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    Shop75percent says:
    06/14/17 at 05:12:56

    I’m new seller, So awesome to read the tips.
    Thanks so much!

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    MarieADawson says:
    06/14/17 at 15:26:56

    Thank You for sharing your success story.

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    Extra_Mile_4_You says:
    06/18/17 at 07:37:10

    Great Read, Thanks

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    shopinsuperhighway says:
    06/18/17 at 16:45:18

    Nice tips. Great read.

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