Relentless Simplicity - The Bonanza Blog

Welcome to the Bonanza Blog! Find all the latest news about our online marketplace, with information about getting the most out of selling online and effectively managing your online shop.

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Join our 2nd Annual Seller Advisory Panel

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Last May, Bonanza created a Seller Advisory Panel consisting of 13 sellers with a variety of business models to help guide us in applying our resources where sellers need them most. We committed to listening to you - our seller community - and you responded by providing an outpouring of valuable insights. This group proved to be extremely helpful in identifying what was most important for us to work on during the year they served on the panel, and we are excited to get the next group elected!

Here is a list of accomplishments we were able to achieve based on the feedback received from our first panel:

  • Improve the eBay Importer’s importing and sync functionality
  • Increase visibility for Bonanza ads in Google Shopping
  • Improve Support service response times and instructions
  • Support additional payment processors in addition to PayPal by offering Stripe to all sellers
  • Help sellers fix listings disapproved by Google Shopping

We still have more to do, and the panelists were invaluable in helping us prioritize important upcoming improvements.

Join our Seller Advisory Panel

Listening to our sellers' feedback is the best opportunity we have to consistently enhance our marketplace. Now that we've worked with an advisory panel this... (continued)


Coupons & Deals page

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We've wrapped up our community sale and want to thank all the sellers who participated. In case you missed it, we created a coupon code that all sellers could add to their booth. Sellers got the word out to their customers, we promoted the sale on social media, and we sent emails to past buyers to let them know about the sale.

40% of sellers that participated in our Spring Community Sale were rewarded with a sale from a buyer using the shared coupon code!

If you didn't use our shared code, SpringSale2021, you may have still received a sale from our Coupons & Deals page. We included a link to the page in our buyer emails. (A reminder to sellers, the coupon will remain valid until you remove it.)

How to get featured on our Coupons & Deals page

Even with the spring community sale over, you can still create a coupon or discount for your booth and have it featured on the Coupons & Deals page. Creating custom coupons automatically allows your booth to be shown on this highly viewed page. Not sure how to create a coupon?

Learn about creating coupons and discounts here

Everyone loves getting... (continued)


Take advantage of great savings with Bonanza's Spring Sale!

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Today is the first day of our Site-wide Spring Sale! We're so excited to have many of our sellers participate by creating a shared coupon code. Add SpringSale2021 to your cart to see if the item you are purchasing qualifies!

This is the perfect time to settle into your new chaise lounge and browse for more goodies on Bonanza. Get those things you've been needing from the comfort of your home, and at a discount.

You can start searching your favorite seller's booth or by visiting our Bonanza Coupons and Deals page to see all items currently on sale.

Use "SpringSale2021" as your coupon code

All of our sellers have been invited to create a coupon with a customized discount for this week, May 5th - 12th. Since the same discount code (SpringSale2021) is shared by all participating sellers, you can add it to your cart when purchasing from any seller to see if they are offering a discount. (If you sell on Bonanza, it's not too late to make your coupon!)

How do I pay if I don't have a PayPal account?

Our most asked question from buyers checking out is "Can I pay with a... (continued)


Sitewide Spring Sale

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Did you have the chance to join our sitewide sale during the holidays? If not, you have another chance with our sitewide Spring Sale. We found that buyers really enjoyed having a single coupon code that worked across the site, and our sellers were excited to get the extra sales.

All sellers can participate

Bonanza will be hosting another community-wide DIY sale this spring; from May 5 - May 12. Every seller can join the spring sale by creating a coupon with the code "SpringSale2021". Each seller can set their own discount for the code.

This sale follows on the back of our "Get the Word Out" social media blitz. Thanks to all who participated by sharing our campaign posts on Facebook, Instagram, and Twitter.  For this sale you can use the hashtags #BonanzaSpringSale, #SpringSale, #shopBonanza, #BonanzaMarket, #Sale, and #CommunitySale. We'll be posting to all social media with shareable announcements of the sale. You can find us here:

To announce your participation to buyers in your booth you are welcome to use this new temporary booth banner:

image of spring sale

We'll also be promoting the sale through an email campaign to our marketplace buyers and... (continued)


Get the Word Out!

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Do you love Bonanza? Wish everyone knew about Bonanza? So do we! We've worked hard to make our marketplace the most recommended out there. Let's work together to get the word out!

We're going to be hitting Facebook, Instagram and Twitter on the week of April 7th with shareable posts. We've put together a trickle-down campaign to raise awareness for the Bonanza site that will benefit all sellers. Let's flood social media in a sort of spirit week at Bonanza. 

Sounds like fun to you? Cool, here's what you can do to spread the word to your family, friends and followers.

During the week of April 7th, visit our social media pages and follow us. Share our Get the Word Out campaign posts with your community. You can find us here:

https://www.instagram.com/bonanzamarket/

https://www.facebook.com/BonanzaMarket 

https://twitter.com/bonanzamarket 

Use the hashtags #shopBonanza, #Bonanzamarket, and #Bonanza to amplify the campaign. And remember, you pay no commission fee when you drive traffic to your booth via social media by adding your account's unique referral ID to your social media posts

Everything from extension cords to cosplay swords

Social media is one of the best forms of marketing available. Research shows that 70% of... (continued)


Spring tips from our Seller Advisory Panel

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Spring is a great time for cleaning, and while you are freshening up for the new season, it's the perfect time to take another look at your booth.

Our Seller Advisory Panel has been working with us for almost a year now. They've helped us set goals, alerted us to pain points from a seller's perspective, and they've come through again with some tips to share with their fellow Bonanzlers.

Rita Laverty with MomentsInThyme and VintageSweetheart shares this:

"I look forward to this time of year.  I like to freshen up listings with new verbiage or added information I might have left out six months ago or maybe even a year ago.  Did I just say that?  Yes, I did! Sometimes when typing out a listing we forget to include all details.  By going over the listing a second time, we can add what we had not included the first time.

You may have been sidetracked by a distraction which I do from time to time. The big dog and the little dog barking and my son wanting my attention as he’s heading out with friends.  We all have had distractions while preparing listings.  You may notice six months later that what you thought... (continued)


Seller Spotlight: Sirrý Design

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Hi, Shelly here. Occasionally we like to use the blog to shine a spotlight on some of our great sellers. We have a wonderfully diverse group of sellers on Bonanza, with a lot of small businesses you might want to support. I interviewed Sirrý Design this week to learn how their business started, what makes them tick, and what advice they have for other sellers. I'm excited to introduce you to Sirrý Design's creator, Sigríður. You can visit her booth here

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How did  Sirrý Design get its start?

Sirrý  Design started with my passion from a young age for unique & pretty jewelry. So later in my life decided to follow my dreams to study goldsmithing. I finished my basic goldsmith education in 2013 in EUC Lillebælt, Fredericia, Denmark. Since then I have been working on my dream to have my own store.

What is the process of designing and producing your jewelry?

Creating jewelry is fascinating, complex, and consists of several stages, which can take weeks or months.

Step 1 - Sketch out the design. Making jewelry begins with an idea. As with an architect who first sketches a design of a house, a jewelry designer begins by putting... (continued)


Help Pages for DIYers

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Your desire to excel at sales has you up late looking to create a buzz in your booth. You've set up up an Item Markdown sale, but you still have questions.

You don't want to lose your momentum. You want answers NOW. You don't mind a little Do-It-Yourself work. Well, we are ready for you with in-depth help pages covering nearly every topic imaginable.

The Bonanza support team was thrilled to receive "Best Customer Service" in the 2021 EcommerceBytes Seller's Choice Awards, but we're not stopping there! We just published a new video on YouTube: "Bonanza Help Pages and Community Help". It will show you how to use our updated help center to locate answers to your questions in-the-moment.

You'll find our help center by logging in to Bonanza and pointing to "Help" at the top of the page. From the drop-down menu, visit the help center to find a table of contents for sellers, buyers, and general information about Bonanza. Select a category (for example, "I'm a Seller") to access detailed, step-by-step instructions with images. You can search topics like booth set-up, fees, payments, eBay importer, shipping, seller success, and much more. Many articles also have newly... (continued)


Results are In!

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Results are in for the EcommerceBytes Sellers Choice Awards 2021!

Bonanza won first place for

  • Customer Service
  • Communication
  • Recommended marketplace

This put us second overall in the Sellers Choice Awards, one-upped only by eBay. The leading publisher and number one source of news for e-commerce and online merchants, EcommerceBytes, ran the survey for the twelfth year.

We want to thank everyone who took the time to respond to this survey. We went into this past year asking for direct, on-going feedback from you, our sellers, in return for our commitment to listening and making decisions based on that feedback. We are so glad we did. You have provided us with a successful roadmap that included continued improvements to our customer support. Jackson and the team want to thank you for voting them number one in marketplace customer service for two years in a row.

We've committed to continued communication and transparency between Bonanza and its sellers, using this blog to keep you updated. We sent out our on-site seller survey recently and you responded positively, giving us confirmation of the plan we set in motion to be the most seller-focused marketplace. We created a Seller Advisory Panel... (continued)


Using CSV files to Import & Update Listings

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Hi y'all! Wanda here from Bonanza Support and the Bonanza Video Help tutorials. I've recently created a new video for our YouTube channel, where we highlight topics that make navigating and listing on Bonanza easier. Our newest video covers how to create a CSV (Comma Separated Values) file. This is a plain text file that contains a list of data - in this case, your inventory - easily viewed using a spreadsheet program such as Microsoft Excel or Google Sheets.

You can use a CSV file to import your existing inventory to your Bonanza booth from your store, warehouse or other online marketplaces. The benefit of using a CSV file is that you can organize and make bulk changes to your inventory without having to make updates listing-by-listing.

Your CSV file will start with the five required* column headings:

  • id*
  • title*
  • price*
  • category*
  • description*
  • quantity (required for advertising on Google Shopping)
  • image (optional, but recommended)

You may also add column headings with information such as shipping, traits, variations, and much more.

Watch my short video on how to create a simple CSV file.

 

How to Import Your CSV File

To import your existing CSV inventory file, hover over the... (continued)


Updates to Bonanza Support

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Hello Bonanza Community! Jackson, Head of Customer Support here, touching base with you about our award-winning support team. Last year Bonanza took top spots for Customer Service, Communication, and Ease of Use In the EcommerceBytes Sellers Choice Awards 2020. Our team was thrilled to receive this positive feedback, but we have not rested on our laurels. We've all been working hard this past year to make our customer support services even better. Our goal is always to get you the help you need quickly and efficiently.

Shorter first-reply time

We wrapped up the year accomplishing our goal of an average of Less than 24 hour First Reply Time. When you need help, we want to get you answers fast. You can write to our support team using [email protected] or from our Contact Support page.

Streamlined support ticket triage

We have streamlined the support ticket triage process. Once you've contacted us, our triage manager, Judy, handles your support ticket expeditiously by getting it into the hands of the most experienced agent for your question. This optimized flow has contributed to our shorter first-reply time.

We also have a new helper called Answer Bot. When you write to support, relevant... (continued)


Returns and Credits

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Happy 2021! We made it through the challenges 2020 brought and are ready to enjoy what the new year brings.

January may mean some post-holiday returns, so this blog will refresh you on how that's done. We're also letting you know about a slight change in the way we are applying credits to your billing statement.

Credits automatically applied

Let's start with the credits. When you request a fee refund for a return on an item, and the final value fee to Bonanza has already been processed, we may issue a credit to your account. In the past, credits had to be manually applied to your bill. Now we will subtract your credit amount from your billing statement automatically when fees are paid. This prevents overpayment and saves a step, as well. If your bill is paid automatically with your credit card on file, we will deduct your credit at that time, lowering your bill. If your credit is more than your bill, we will use what's needed to cover that month's payment and save the rest as a credit for your next monthly bill.

Returns

Item returns are a fairly common occurrence for e-commerce businesses — 30% of online... (continued)


How-to Videos to make your holidays easier

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Happy Holidays everyone! I have a couple of videos that I thought you might find helpful in the midst of sorting and sending your holiday orders.

Add a Tracking Number

First, let's take a look at tracking numbers. You've received an order (hooray!), you have packaged it securely, and it is ready to ship. If you purchase a USPS shipping label directly from Bonanza using the "Buy shipping" link under the order summary, the tracking number and shipping address are automatically added. Note that the shipping address cannot be edited once a sale is complete to ensure that the cost of the label is based on the postal code the buyer entered at checkout. If the buyer requests to change the shipping address after an order is complete, we recommend refunding the transaction and having the buyer complete checkout again with the correct shipping address so that you comply with the payment processor's seller protection policies.

Alternately, you may choose to purchase a shipping label from a third-party provider and manually enter the buyer's shipping address. If you purchase shipping from a third-party provider, such as USPS, you can manually mark the transaction as shipped and enter applicable tracking so... (continued)


Why a Sustainable Packaging Experience is a Holiday Gift in Itself

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Guest blog post written by Lyle Jarvis at noissue.

With the holidays rolling in, the planet pays a price for packaging waste. The rising demand for things like plastic, paper, bows, ribbons and wrappers all add up and take a toll on the Earth’s landfills. Just in America alone, holiday gift givers will toss an extra 25 million tons of trash away between Thanksgiving and the new year.

The thing is, this kind of packaging is becoming a little outdated – and increasingly out of style.

Think about it. These days more than ever, we find ourselves moving ‘out with the old, and in with the new’ in several aspects of daily life. Our kitchen cabinets come filled with newer, more natural products than the ones before them. Our cars cause lower emissions than they did ten years ago. Things are newer, fresher, smarter, cleaner, greener – because it’s becoming cooler and cooler to care.

In the same way, packaging up gifts for the holidays doesn’t look quite like it used to. And here’s a few reasons why that’s awesome for modern businesses (and the planet alike).

The Ins and Outs of Shipping Sustainably

1. You’ve heard it’s... (continued)


New Bonz Merch!

Our Bonz Merch booth is organized neatly at Bonanza HQ.

Hi, I'm Kyrie! I work as Bonanza's office manager. With the crazy year we've had, the office has been closed with our team working from home. So I have had a lot of time to go through our Bonanza merchandise and I've brought in some great new items!  You'll find new styles of t-shirts and hoodies all at great prices. We've got stocking stuffers, such as pens and stickers, a nice aluminum water bottle, and a drawstring backpack.

If you've been saving up tokens from our reward program, you may be able to use them in the store. Check out the available rewards here:  https://www.bonanza.com/rewards. We've got something for everyone, all available in our Bonanza Merchandise booth. If you love selling on Bonanza, get something that lets you shout it from the rooftops. Check out our new and favorite items below:

NEW! Bonanza Playing Cards
Cards

Represent your favorite online marketplace with these classic Bonanza playing cards! Many of us have probably picked up their cards in the last few months, and there is nothing like a fresh deck. Easy to shuffle, smooth card stock.... (continued)


Join our Site-wide Sale

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Happy December, Bonanzlers! I'm Judy, triage manager for the support team. I also own and operate my own business with a booth on Bonanza from my home in Kansas. I thought it would be fun to let loose and have Bonanza host a community-wide DIY sale! We can all create a coupon in our booths using the same code (BonanzaHolidays2020). Each seller can set their own discount for the code. As we spread the news of the site-wide sale, it will not only benefit our booths, but each other, as well! We will be harnessing the power of our sellers and harkening back to past, spontaneous sales coordinated in the Bonanza forums. The variety of sellers we have means there are gifts for just about everyone!

Everyone can join in!

  • The sale is aimed at shoppers looking for last-minute deals in early December when shipping is still a safe bet to arrive by December 24.
  • Our Community Sale will start on December 3rd and run through December 10th, 2020.
  • Sellers can participate by creating a coupon code and naming it 'BonanzaHolidays2020'.
  • You can choose any percent for a discount on your coupon. Although your coupon code will share the... (continued)


TurboTraffic Raffle Winners

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All the names from the comments on the blog were entered onto the Wheel of Names and we spun it to select our ten winners.

Here are our lucky winners of a free TurboTraffic package.

  • Amy_BargainBin
  • CountryLaneJewelry
  • public-direct
  • caprice86
  • TimePeace
  • themotorcyclestore
  • DavidL2727
  • Vintagesan
  • spanallin
  • Extra_Mile_4_You

I've already applied the traffic boost to the winners' booths. The extra advertising is starting today.

Congratulations to our winners and thank you to all that entered the raffle. Now is the best time of year to add a traffic boost to your booth! To purchase this extra advertising for the holiday weekend, click on the link below. For more information, check out Brianna's video.

Have a happy and safe Thanksgiving to all!


TurboTraffic Raffle

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We're in the fourth quarter now looking right at the holidays. Everyone is all set for some sales! We want to help you make them by having another TurboTraffic Raffle. Just comment below and you will be automatically entered into our raffle.

Since people are shopping for most items year-round, TurboTraffic packs are effective anytime. But they work best when the world is really in the mood for shopping - can you say, Black Friday? Cyber Monday? The entire month of December?

The holiday season offers more bang for your TurboTraffic advertising buck because shoppers are urgently purchasing gifts and are more likely to convert into sales. We’re raffling off ten TurboTraffic pack prizes right now so that you can take maximum advantage of the upcoming holidays.

Comment below by Tuesday at 5 pm on Nov. 24th to be entered to win TurboTraffic!                                                                                                     

I also wanted to let you know... (continued)


Seller Spotlight: ECUALAMA

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Hi, Shelly here. Occasionally we like to use the blog to shine a spotlight on some of our great sellers. We have a wonderfully diverse group of sellers on Bonanza, with a lot of small businesses you might want to support. I interviewed ECUALAMA this week to learn how their business started, what makes them tick, and what advice they have for other sellers. I'm excited to introduce you to Nataliya!

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Seller name:

Nataliya. Check out her booth here!

How did ECUALAMA get its start?

I moved to Ecuador from Russia, and one day I met a man in a park in Quito who sold snail cream. He had jars with cream and live snails. I decided it was an interesting product, so I bought it and sent it to my friends in Russia. A week later, they asked me to send them 10 more jars. I sent it to them and opened a Bonanza account, deciding that this product would be of interest to many. After that, I added some blankets to the booth, which the artisan families weave from alpaca. It was 8 years ago. This is how I started Ecualama: snail cream and alpaca blankets.

What advice... (continued)


The Unboxing Experience

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There’s scientific research behind the concept of retail therapy. When people are sad, they spend money to cheer themselves up. When people are happy, they spend money to celebrate that joy. Instant gratification and impulse purchases are big money makers for retailers. Taking advantage of the emotional aspect of shopping is harder for e-commerce sellers since instant gratification is removed from the equation. However, online shopping provides a rush that in-person can’t offer, and that’s sweet anticipation - the increase of pleasure by delaying or restricting it. According to Hubspot, “While consumers crave immediate ownership, they find the acquisition sweeter when they have to wait for it.”

Think back to the last time you received a package in the mail. Excitement and delight most likely washed over you as you eagerly ripped it open. Imagine how much better the experience would be if, instead of its’ typical bruised cardboard box, your package arrived and looked like an actual gift. Creating a thoughtful unboxing experience is a low-effort, high-impact way to wow your customers. This is the final opportunity to let your brand shine and leave a lasting impression, encouraging repeat shoppers, and providing a consistent experience from beginning to end.

... (continued)


New! PayPal Credit

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Shelly here! We've heard from our community that you want more payment options on Bonanza. This past spring, we made Stripe available as a payment processor to all sellers. As the holidays grow nearer, we've added a new payment option in the cart: PayPal Credit. Shoppers can use PayPal Credit's digital, reusable credit line to shop at any seller's booth on Bonanza. Whether you're buying the perfect gift or purchasing a new couch, you can get 6 months special financing on purchases of $99 or more every time you shop with PayPal Credit.

With PayPal Credit, customers can pay over time, while you, the seller, get paid in full, upfront, every time. You take on no additional risk — PayPal even collects the payments — so you can confidently go about business as usual with the support of one of the most trusted digital wallets. Buyers will get a credit decision in seconds with a quick application, making larger purchases feasible.

As a buyer, PayPal Credit is everything you love about PayPal – and more.

All the benefits of PayPal when you shop with PayPal Credit

Purchase Protection

If something goes wrong with your order, PayPal will reimburse you... (continued)


Getting Positive Feedback

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In the last two blogs, we talked about transparency and communication. Today, let's talk about feedback.

Simply sending your customer a reminder to leave feedback is an option, but there’s a better way to bring it to their attention. Instead of contacting a customer out of the blue and telling them how valuable it is for you to receive feedback, start a conversation about them. Your priority should be ensuring your customer is satisfied. Let “asking for feedback” be an afterthought. If your customer is already satisfied with your product, it will feel natural to end the interaction with a link to provide feedback or a review.

When a buyer leaves feedback - whether good or bad - you should thank them for taking the time to rate the experience. If the feedback is negative, ask how you can improve in the future, then be sure to follow through and make those changes. Many sellers wish to just get their bad feedback removed from the site, rather than identifying where the breakdown was in the process and then adjusting as necessary to avoid bad feedback in the future. Being proactive about your customer experience will be beneficial to your business in... (continued)


Customer Communication

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Elements of a Stellar Customer Experience

There are three main components your business should focus on - transparency, communication, and feedback. In this second of a three-part series, we'll address communication.

Communication

Similar to transparency, communication is a crucial pillar in the foundation of your customer service experience. It starts from the first moment a shopper finds your listing and continues even after the shopper has received their order.

Prior to purchase:

  • Make yourself available to shoppers. The manner in which you handle questions will speak volumes to a customer who has never shopped with you before. It’s your first chance to prove that you are trustworthy, helpful, and eager to earn their business. It also helps remove other potential barriers to the purchase, such as “Will this fit me?” or “Will this part work with my car?” If you’re new to Bonanza, here’s a quick refresher on how email works on Bonanza (we call it 'Bmail').
  • Strive to make your response times as quick as possible. This helps prevent shoppers from abandoning their purchase and looking elsewhere, and it gives shoppers an idea of how future business with you will proceed. In this day and age, people don’t expect... (continued)


Transparency for a Stellar Customer Experience

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As an independent business in the big ocean of ecommerce retailers, providing excellent customer service is not an option – it’s a necessity. We promise we’re not saying that just because we think it’s nice to be nice (although we do). Nearly three out of five Americans (59%) will try a new brand or company if they think they’ll have a better service experience. With countless retail choices only a click away, online shoppers can (and will) do this easily.

There’s also the matter of repeat business to consider. On average, you are seven times more likely to sell to an existing customer than to acquire a new one. Providing superior customer service is one of the best ways to ensure that you stand out in customer’s memories the next time they are shopping.

So what exactly makes for a stellar customer experience?

Elements of a Stellar Customer Experience

There are three main components your business should focus on - transparency, communication, and feedback. In this first of a three-part series, we'll focus on transparency.

Transparency

Transparency refers to being upfront and honest with customers whenever possible. It increases the likelihood of positive feedback, which helps you get new customers.... (continued)


Relisting Items

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Hi folks! I'm Wanda, a Seller Happiness Producer on Bonanza's support team. I work with Brianna making tutorial videos for our help pages and YouTube channel. I just finished a new one called "How to Relist an Item on Bonanza".

Once an item is sold on Bonanza, it can no longer be edited. This means you cannot update the quantity and set it back for sale, but we have a simple tool you can use to relist that item. #relentlesssimplicity

Relisting items

To relist your item(s), hover your mouse over the "Selling" link and select "Recent sales" from the drop-down menu.

Locate the order containing the item(s) you wish to relist, then click the "Relist items" link under the transaction summary. 

All items in the order will be set to "Items ready to post" status. You must update your booth from the "Selling > Add or edit items" page to post the item(s) in your booth for interested buyers to view and purchase. You can delete any items from the order that are not in-stock prior to updating your booth. 

I have more than one quantity of my item available, do I have to relist it every time... (continued)


More Discounts?

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We know you are working hard getting your booth ready for the holidays. You may be feeling stress from the onslaught of events of 2020. We want you to know that we are working hard to make your online business at Bonanza a little bit easier while keeping expenses low.

You may have read Greg's post on commission-free sales. We hope you have had a chance to use those tools. If you don't remember them all, take a moment to check it out. One of the ways he mentions making sales without paying any Final Value Fees is the Bonanza Promotions program. I know it sounds crazy, but we really do have a program where we give our fee away to your buyers. 

Say again?

Bonanza Promotions are a benefit of our advertising program and a great way to get more eyes on the items in your booth at no additional cost to you. Marketed as an “Employee Discount,” we simply forego what we would collect from you in sales commission fees, and pass that amount on as an enticing discount to shoppers.

How does it work?

We advertise your items to Bonanza shoppers via email coupons, dropped cart... (continued)


Custom Categories by Brianna

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Hi everyone! I made a new help video and I want to share it with you. This one is about how to create custom categories. It may be helpful to those of you selling holiday items this season, or for folks selling books, sports cards or movies.

Bonanza uses standard site categories that will match up with Google Shopping for advertising or with eBay for importing. With booth categories, you can create categories specific to your booth so that buyers can browse your inventory exactly the way that you want them to. A shopper could reach your booth from a Google Ad for a costume mask you have, then easily navigate to see other items in the same category.

How to create a custom category

To create a custom category, you just add all the categories you want displayed in your booth on the "Categories & sorting" page in your "Selling > Booth settings." Then, when a buyer enters your booth, the normal list of categories posted on the left side of your booth homepage will be replaced by the categories you put in your custom categories box. 

Note that order does matter. Whatever order you create your categories in... (continued)


Resources for Sellers affected by Wildfires

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There have been multiple fires in the western United States that have left destruction and devastation in their paths. 94 large fires have burned 4.6 million acres. More than 30,000 firefighters and support personnel are assigned to incidents across the country. Evacuation orders remain in effect for communities near 36 large fires in the West.

 

Many Bonanza sellers have been impacted by these fires, as well as by recent hurricanes, so first and foremost we'd like to extend our condolences to those struggling throughout this time. Our thoughts are with you and we are hoping for safety for you and your loved ones.  

We'd also like to offer some resources for sellers who understandably might not be able to keep up with their booths for the time being. There are many options available for you: 

Place your booth on vacation. 

If you'd like your booth to be temporarily offline, Bonanza offers a "Vacation mode" feature that will automatically set all listings to "Reserved" status while you are unavailable to fulfill orders. Visit your Booth settings from the Selling dropdown in the upper lefthand corner of any page and set "Booth currently on vacation" to "Yes." You can... (continued)


Raffle for TurboTraffic

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Hey Bonanzlers! Here it is September already. How is everybody feeling about the three weeks of summer remaining and the beginning of a new season? As we head into fall, the holiday season is just around the corner. School is starting online for some, in-person for others, or a combination thereof. We hope you all have been able to make adjustments to the family's schedule to accommodate any new learning processes.

School Clothes and Supplies

Shoppers on Bonanza are looking for school clothes and supplies. Sellers should be checking their listings to make sure they have appropriate search terms included in their titles and descriptions. Remember, there’s no such thing as too much information. Describing your products in greater detail will only increase the views on your listings. Conversely, the less information you provide, the less precisely Google can match your ads with search queries.

Halloween Decorations and Costumes

Once you have the kids all set for school, next up is Halloween. Parents will find ways for the family to celebrate the holiday. My daughter plans for Halloween all year long, but most folks start shopping right about now.

Google is trending these search terms:

  1. Peppa pig Halloween... (continued)


Q3 Update

image of bullhorn, notepad, speech bubble

Hello there! It's really hard to believe that in some areas school is already back in session and that summer is giving way to fall. This must mean that it's time for our Q3 update! Earlier in the year, I laid out our 2020 roadmap , then the Q3/Q4 priorities. Now, I'd like to update you on Holiday progress, emerging issues, and our core areas of focus:

  • Privacy, Compliance & Fraud Reduction - ENABLING BUYER TRUST
  • Seller Value Creation & Community
  • Traffic Generation & Site Speed

Progress we're making -

Privacy, Compliance & Fraud Reduction - ENABLING BUYER TRUST

  • Created a Compliance Dashboard, which greatly reduces the time to identify and act on bad sellers
  • Streamlining IP Infringement Reporting Process
  • Work to improve suspension messaging
  • BBB and TrustPilot account monitoring & responsiveness
  • Tracking and improving Buyer Customer Support experiences

Creating Seller Value:

  • Evaluate and deploy shipping label alternatives to limit seller business disruption during the holidays
  • Offer return labels and Canadian / international shipping label options
  • Launch additional payment methods to give our sellers and buyers more choices
  • You've provided feedback that our current billing schedule can be difficult to work into a budget and may impact seller cash flow.... (continued)


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