Relentless Simplicity - The Bonanza Blog

Welcome to the Bonanza Blog! Find all the latest news about our online marketplace, with information about getting the most out of selling online and effectively managing your online shop.

How Bonanza's Two Most Popular Tools Got Better in 2021

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Happy 2022! In 2021 we again turned to you, our sellers, to direct our work on the site. We listened to your feedback and heard the two most important features to our sellers are the eBay importer and our advertising program. In addition to refining the eBay importer, we worked with Google Shopping to improve the visibility of our sellers' listings for the new year. Curious about these updates? Read below for more details!

Improvements to the Importer

With stability in mind, we completed work to update and improve our eBay importer. Since eBay regularly makes changes to the way they process listings and sales, we are always making adjustments to match their updated regulations. This means you can synchronize your listings between eBay and Bonanza with confidence. Contact our support team so they can review your settings and ensure you are set up correctly for your business model.

One common question about syncing with eBay is whether the importer will update prices. The daily sync will only update quantities, so when you have pricing changes, just select the option to "Import new and revised items (overwrite of existing items)". This option will update the price and any other changes... (continued)


Handling Holiday Returns

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A huge shout-out to all of the amazing sellers here at Bonanza this holiday season! Thanks for all you do to keep customers happy and coming back to the site. We appreciate your efforts and are working hard to support you in your business.

While the holidays bring extra sales, there are also inevitably returns to go along with them. Returns are a fairly common occurrence for e-commerce businesses, but you can use the experience to your advantage. The right policy and procedures can boost repeat purchases and earn customer loyalty. In this article, we will review our refund process all the way through to our sellers getting their refund for the commission fee.

Bonanza is home to over 40,000 sellers, each with unique business needs and individual policies. There’s no “one size fits all” return process at Bonanza because we want you to have the option to handle returns in a way that works best for your business. However, there are three major steps to processing a return on Bonanza, each customizable to your business model.

Step 1: Receiving the returned item

Customers are often disappointed or frustrated when an item they bought doesn’t work out, so keeping a... (continued)


Holiday tips from our Seller Advisory Panel

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By golly, be jolly! It's the holidays, and the experienced sellers on our Seller Advisory Panel have kindly shared their tips to promote sales and goodwill at Bonanza.

Are you ready? Great! Let's start with Tom, who has been selling on Bonanza since 2008.

Tom at ShopperLane Surplus & Resale

Consider using Bonanza's TurboTraffic(TT) advertising feature to increase your holiday sales. As Bonanza indicates, "TurboTraffic increases your advertising bids, boosts visibility on Google Shopping, and drives more shoppers to your items each day. Many sellers using TurboTraffic see their traffic and sales double or triple." I use it during the holiday season on select items (usually holiday related, or items that tend to sell well during the holidays) to increase advertising views. Choosing the items that I want to advertise allows me to focus my advertising dollars on items that are higher in demand during that period. Also, I can choose between advertising levels to get maximum views during a shorter period of time (spending my dollars quickly) or I can spread out my advertising over a longer period to get the maximum value for my dollars. The best part is that when TT sales occur, some of those... (continued)


Enter to Win Bonanza TurboTraffic for the Holidays!

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It's that time of the year again: we're having our TurboTraffic Raffle! We want to help you take advantage of the traffic increase during the holiday season so we're giving ten lucky sellers a free TurboTraffic pack to get things rolling. Just leave a comment below and you will be automatically entered into our raffle; it's that easy!

Since people shop online for most items year-round, TurboTraffic packs are effective anytime, but they work best during the busiest shopping season - can you say, Black Friday? Cyber Monday? The entire month of December?

The holiday season offers more bang-for-your-advertising-buck because shoppers are urgently purchasing gifts and are more likely to convert into sales. Make sure you have your listings set up for search optimization for the best results. 

TurboTraffic packs are one-time “booster packs” you can purchase to double or triple your shopper traffic for a short period of time (usually a few days). Typically, TurboTraffic purchased via an individual pack will start within 24 hours of purchase. You can even purchase multiple packs so that they run back-to-back and continue to drive traffic to your booth.* Any individual TurboTraffic packs you purchase will activate once your current TurboTraffic (associated with... (continued)


Bonanza Holiday Sale Open to all Sellers

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It's time for Bonanza's annual holiday sale! Consumers are getting an early start on shopping this year which makes this your time to shine! Participation in our community sale is easy, and it's a great way to kickoff the holiday shopping season.

All you have to do is create a coupon for your booth using the redemption code "BonanzaHolidays2021". Each seller can set their own discount for the code.

Everyone can join in!

  • The sale is aimed at buyers looking to get an early start on their holiday shopping so items are likely to arrive by December 24 despite delays in supply chains and shipping services.
  • Our Community Sale will start on November 10th and run through November 17th, 2021.
  • Sellers can participate by creating a coupon code and naming it 'BonanzaHolidays2021'.
  • You can choose any discount percentage or dollar amount for your coupon. Although your coupon code will share the same name as other sellers, the discount you create will be unique to your booth.
  • Spread the word! Post it on your social media account, seller forums, and in emails. Your customers will not want to miss this event! On social media, use the following hashtags: #BonanzaHolidaySale, #HolidaySale, #shopBonanza,... (continued)


Getting Relevant and Targeted Traffic to Increase Sales

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Are you actively anticipating an avalanche of early holiday sales? Buyers are realizing that shipping times are less predictable than in previous years. Last year we saw early holiday shopping, and this year buyers may start even earlier. You can get a head start on holiday prep work by optimizing your listings for Search Engines. This Search Engine Optimization video with all our tips and tricks is a great place to start.

Search Engine Optimization on Bonanza

Help with Search Engine Optimization (SEO) on Bonanza is among the top requests from our community. We've built some great programs into our site to optimize your listings for you behind the scenes, but there's more you can do if you want to maximize your sales and get even more views from Google Shopping and our affiliates. From how to write your listing title to adding traits, I’m here to provide you with the details your listings need to include so that shoppers can find them!

Listing Title

  • Always follow the “Left to Right” rule: Brand, Gender, Product Type, Color, Size, Keyword Phrases
  • Make full use of the first 70 characters by using strong keywords
  • Do not use all capital letters... (continued)


Find The Best Amazon Alternative at Bonanza

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Bonanza won Most Recommended Marketplace, Best Communication, and Best Customer Service in the 2021 eCommerceBytes Sellers Choice Awards. We performed equally well in 2020. If you are an online seller you will find many advantages to selling products online from a booth on Bonanza. It is commonly known that Bonanza is a great eBay alternative, and there are even more reasons that it is the best alternative to Amazon.

Our Business: Built to Propel Your Business

At Bonanza, we empower entrepreneurs to create their dream businesses, minus the busy work. Building your online store takes vision, dedication, and time -- so you need to know you’re building on a solid foundation. That’s why we work tirelessly to create the best tools available to drive sales and help you build a vibrant, stable ecommerce shop.

Voted the #1 Amazon alternative in 2021

More Control

Take charge of your sales. Reach millions of buyers on Google Shopping and market directly to your own customers.

Free Listings

That’s right – listing your items on Bonanza is free. Listings never expire and you pay nothing until they sell.

Lower Fees

Tired of high costs? Our final value fees start at 3.5%. That’s about a... (continued)


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