Relentless Simplicity - The Bonanza Blog

Welcome to the Bonanza Blog! Here you will find all the latest news about our online marketplace, with timely stories about how to get the most out of your selling online and effectively manage your online shop.

Introducing BonanzaVoice Virtual Assistant

Apple's got Siri. Amazon's got Alexa. Microsoft's got Cortana.

What do they have in common? As of today, they all begin their descent toward irrelevance, as we boldly announce the launch the next big thing in voice recognition. We are thrilled to present your newest friend in the AI business, BonanzaVoice!

Now, you can use voice technology to search for items on Bonanza, navigate to help articles, pay your bill, send feedback to Bonanza, or dictate messages to other users. BonanzaVoice is accessible for logged in users via the banner at the top of any page. Simply say what you'd like to do and see instant results.

When accuracy matters

To some, it may seem a perplexing question: what does Bonanza have to prove in the voice recognition space, given the recent strides of our better-funded rivals?

I'm sorry, I didn't quite catch that. Could you repeat the question?

Sound familiar? Then you know the answer.

BonanzaVoice differentiates by focusing on what we call PerfectMatchtm Accuracy as a starting point. When you're conversing with your computer, you don't have time to waste having your queries repeated back to you, or worse, not understood by some... (continued)


Case Study: Webstore Broadcaster Seller Success

Advertising made easy

Late last year, we unveiled a new tool for increasing sales through your Webstore. The Webstore Broadcaster allows you to publish your Webstore listings on Google Shopping without an in-depth understanding of Google’s advertising platform. From account management to advertising optimization, we’ll create and manage top-quality product feeds on your behalf.

How do we do this? By using the ecommerce conversion data collected from the millions of Bonanza sales made via Google Shopping.

Why open a Webstore? No selling fees, free listings, and the freedom to build your own online brand, among other reasons – learn more.

Our goal in creating the Webstore Broadcaster was to increase Webstore traffic, reduce the busywork that comes with operating a standalone website, and help entrepreneurs build their brands.

The Webstore Broadcaster works for sellers, but don’t just take our word for it. Hear from this successful seller about his Webstore Broadcaster experience.

Case Study: VKwear

Vasil, owner of VKwear, joined Bonanza in mid-2017. VKwear is an online clothing retailer of discounted quality designer apparel and accessories, and Vasil wanted a way to grow his online business. After joining Bonanza, VKwear set the following goals:

  • Increase sales and earnings
  • Build... (continued)


Early 2018 Marketing Initiatives

The positive outcomes from last year’s campaigns have helped us identify some strategies and channels that effectively reach new audiences. This year, we’re continuing to reach a wider audience through our increased marketing efforts. As we continue to promote items in different categories, Bonanza is gaining awareness as the go-to shopping place for everything our amazing sellers have to offer.

Facebook ads

As the world’s largest social network, Facebook has proven to be a great channel for us to reach large audiences of new users. We’re able to target groups with demographics and interests in common, which makes our messaging much more personal to the users viewing our ads. Jerseys and team memorabilia are two categories that account for a high number of sales on Bonanza. With this in mind, we’re spending January promoting football jerseys, apparel and other assorted paraphernalia to fans of the football teams in the playoffs.

Pinterest ads

Of the four new marketing channels we explored last year, Pinterest yielded the highest number of sales. Since we love sales as much as our sellers do, we’ve opted to run ongoing campaigns on Pinterest that align with shopping holidays and seasonal buying trends. We started the year... (continued)


2017 Holiday Advertising Recap

 

Last fall, Bonanza introduced a series of holiday advertising campaigns geared toward buyers. These campaigns were the first step in our 2018 marketing plan, which seeks to drive more buyers to Bonanza and increase brand awareness. Now that these campaigns have wrapped up, we wanted to share some of the results and highlights with you.

 

Every month, Pinterest brings thousands of visitors and drives hundreds of sales on Bonanza. In order to to reach this already engaged audience, we ran promoted pins for holiday themed items during the peak shopping season. The promoted pins reached nearly 1 million Pinterest users and were re-pinned over 300 times. By re-engaging past Bonanza users, we experienced a high conversion rate of over 10%, which is nearly five times higher than the industry average.

 
 

In 2017, Facebook drove nearly 1 million new users to Bonanza and accounted for almost 3,000 sales. We wanted to reach an even wider audience, so we decided to run two campaigns advertising women’s fashion items. The two campaigns reached nearly 50,000 unique users and increased Facebook’s last click conversion rate by over 3,000%. The last click conversion rate represents the impact of using Facebook to... (continued)


Handling Post-Holiday Returns

‘Tis the season for returns

The holidays are over and a new year is upon us. As melancholy as it is to see shriveled Christmas trees waiting on neighborhood sidewalks for Boy Scouts to pick them up, we can’t help feeling a sense of optimistic excitement about what 2018 has in store. However, it can be hard to keep that “New year, new me” mentality when you’re visited by the ghosts of customers past. Item returns are a fairly common occurrence for ecommerce businesses — 30% of online purchases are returned, and that number tends to skyrocket after the holiday season.

Bonanza is home to over 40,000 sellers, each with unique business needs and individual policies. There’s no “one size fits all” returns process at Bonanza because we want you to have the option to handle returns in a way that works best for your business. However, there are three major steps to processing a return on Bonanza, each customizable to your business model.

Step 1: Receiving the returned item

Your item has gone on a grand adventure, traveling far and wide across many magical lands, only to discover it must make the long journey home to return back to... (continued)


The 2017 Seller Survey is live! We need your feedback

Happy New Year, Bonanzlers!

We hope you had a great holiday season and are excited to see what 2018 has in store. We can't believe another year has gone by and Bonanza is turning 10 this year! We've got tons of fantastic features and terrific tools in the pipeline for 2018, but as a seller-focused marketplace, we want to hear what you'd like to see at Bonanza in 2018.

We want to hear from you...

Our annual Bonanza Seller Survey is now open, and we’d love to get your feedback. We'll use your input to guide our product development efforts over the coming year. 

Each year, members of the Bonanza Team read every response (yes, every response!) and we then use the survey results to prioritize new features and other changes over the coming year. This is your chance to have a big impact on the future of Bonanza as a selling platform! Your opinion is very important to us. This survey is less than 20 questions long and should take no more than 10 minutes. Thank you so much for continuing to build your business on Bonanza. We are committed to making this your favorite place to... (continued)


Announcing the Bonanza Sellers Android app

The Android app is back

Back in September, we announced that the Bonanza Sellers iPhone app (2.0) had officially launched. This announcement received oohs and aahs, excited exclamations, and overall fanfare. But many of you followed up your support of the new iPhone app with questions of when our Android app would be ready. We promised you an Android app by year's end, and I'm happy to report that we have delivered on that promise. That's right y'all - the Android app (2.0) is here! You can download it from your mobile phone's App store right now.

App Dashboard

Orders and listings

You can manage your orders through the Bonanza Sellers app. Simply tap the "Orders" tab in the navigation menu on the bottom of your screen. Here's where you can see your recent orders. Clicking on an order will provide the order summary, including total price and shipping information. Click the back arrow to return to the Orders tab at any time. 

You can also manage your listings through the Bonanza Sellers app. To do so, tap the "Listings" tab in the navigation menu on the bottom of your screen. All of your listings are stored here. You... (continued)


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