Relentless Simplicity - The Bonanza Blog

Welcome to the Bonanza Blog! Find all the latest news about our online marketplace, with information about getting the most out of selling online and effectively managing your online shop.

Raffle for TurboTraffic

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Hey Bonanzlers! Here it is September already. How is everybody feeling about the three weeks of summer remaining and the beginning of a new season? As we head into fall, the holiday season is just around the corner. School is starting online for some, in-person for others, or a combination thereof. We hope you all have been able to make adjustments to the family's schedule to accommodate any new learning processes.

School Clothes and Supplies

Shoppers on Bonanza are looking for school clothes and supplies. Sellers should be checking their listings to make sure they have appropriate search terms included in their titles and descriptions. Remember, there’s no such thing as too much information. Describing your products in greater detail will only increase the views on your listings. Conversely, the less information you provide, the less precisely Google can match your ads with search queries.

Halloween Decorations and Costumes

Once you have the kids all set for school, next up is Halloween. Parents will find ways for the family to celebrate the holiday. My daughter plans for Halloween all year long, but most folks start shopping right about now.

Google is trending these search terms:

  1. Peppa pig Halloween... (continued)


Q3 Update

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Hello there! It's really hard to believe that in some areas school is already back in session and that summer is giving way to fall. This must mean that it's time for our Q3 update! Earlier in the year, I laid out our 2020 roadmap , then the Q3/Q4 priorities. Now, I'd like to update you on Holiday progress, emerging issues, and our core areas of focus:

  • Privacy, Compliance & Fraud Reduction - ENABLING BUYER TRUST
  • Seller Value Creation & Community
  • Traffic Generation & Site Speed

Progress we're making -

Privacy, Compliance & Fraud Reduction - ENABLING BUYER TRUST

  • Created a Compliance Dashboard, which greatly reduces the time to identify and act on bad sellers
  • Streamlining IP Infringement Reporting Process
  • Work to improve suspension messaging
  • BBB and TrustPilot account monitoring & responsiveness
  • Tracking and improving Buyer Customer Support experiences

Creating Seller Value:

  • Evaluate and deploy shipping label alternatives to limit seller business disruption during the holidays
  • Offer return labels and Canadian / international shipping label options
  • Launch additional payment methods to give our sellers and buyers more choices
  • You've provided feedback that our current billing schedule can be difficult to work into a budget and may impact seller cash flow.... (continued)


Tips for Buying Safely on Bonanza

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Hello Bonanza Community, Jackson here from the Support Team! As an online marketplace, the most important thing Bonanza can do is provide a safe environment for both buyers and sellers. Bonanza takes a variety of steps to ensure that reputable sellers are posting items on our marketplace. We also arm you with the tools and resources to help you evaluate sellers so you can buy with confidence. 

All shoppers want to be sure they're purchasing from a trustworthy seller for a trouble-free transaction. Factors that are important to shoppers include:

  • Shipping on time: Tracking added within the stated handling time.
  • Communication: Questions answered within 24-48 hours.
  • Item ordered is as described: Sizing, color, and compatibility accuracy on the item listing page.
  • Return Policy: The return policy is clearly stated in the seller's booth, and the seller responds and complies in a timely manner.

There are some indicators you can look for before making a purchase to ensure a seller is an active member of the Bonanza community. The more active a community member is, the better one is able to evaluate the character of the seller.

 

We recommend you consider these indicators:

  1. Feedback score. ... (continued)


Get Extra Features with a Membership!

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You are not required to have a paid membership subscription in order to sell on Bonanza, however, our memberships offer a variety of premium tools and resources that can help sellers drive traffic to their booth and keep shoppers browsing their goods. Sellers can gain access to Google Analytics to better analyze their business, set custom booth sort orders so their seasonal items are promoted at the top of their booth homepage, and receive monthly TurboTraffic, just to name a few of the added benefits associated with the memberships.

Here's a summary of features associated with each of the membership levels so that you can pick the best fit for your business needs:

Silver


The Importance of Traits

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Item traits are crucial in helping buyers find your listings.

Hi, Brianna here! I've just wrapped up my latest video to simplify the how and why of adding traits to your listings. Let's start with the why:

Imagine that you want to buy a pair of size 9 blue loafers. If you just type ‘women’s shoes’ into a search bar, you’ll get a couple hundred thousand results. At that point, you would narrow down those results by searching for specific item traits such as brand, color, size, and condition. These traits are what help shoppers find the item they’ve been dreaming of! 

At Bonanza, we use these traits - along with the category you select - to increase visibility for your items. When buyers are browsing through categories, they will be presented with the traits available for each category. They can then use these traits to narrow down their results.

When we send a seller's items to Google Shopping, we also use item traits where possible to match your item up with specific details that Google uses. Sending Google Shopping this extra info helps our sellers' items rank higher in search results.

There are two ways you can add item... (continued)


The Bonanza Seller Playbook

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NFL playbooks are well-known for being extremely detailed. They outline everything imaginable to execute a play of any sort. It is a notebook containing descriptions of all the plays and strategies used by a team. We've created a playbook that outlines everything from starting a new booth to how to manage your existing booth for optimum sales.

Guidelines

Even if you're a seasoned seller, you may see some recommendations and programs or tools in the Playbook that you hadn't noticed. If you're new to Bonanza, welcome to our community! The Seller Playbook is a great way to get started. Relentless simplicity is always our goal when using Bonanza, but there are choices to make and we can help you find the best fit for your business.

  • What advertising level should I choose?
  • What are my shipping options?
  • What is most important when creating a listing?
  • What should I do if Google Shopping disapproves an item?
  • How can I use social media?
  • Can I bring my listings over from another site?

We've got you covered. Our Playbook takes you through the first time you log into your account to activating a listing to making a sale. It teaches you the basics... (continued)


Accurate Delivery Dates Promote Happy Customers

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Last week I talked about Bonanza's discount shipping label program. This week I am following up with tools we've created to clarify delivery times for your customers. You can set up shipping timelines in your Booth Settings to display an accurate delivery date on each of your listings. This is an easy way to meet (or even exceed!) your customer's expectations for their shopping experience.

What is your handling time?

Your handling time is the maximum number of business days between when the item is purchased and when you ship it to the buyer. You can specify this information in advance. It's called "Items ship within" on the "Shipping & returns" page of your Booth Settings. Use it to set the number of days until a buyer should expect to see a tracking number on their order. This information provides clarity for the buyer and saves you both time since they don't have to write to you to ask about their order status.

To give the buyer an estimated delivery date, we add the handling time you entered in the "Items ship within" field to the number of days associated with your shipping method. This delivery estimate is then... (continued)


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