Kenra Brightening Shampoo

Eliminates brassy tones to enhance blonde, gray and silver hair Features Advanced Brightening Technology to increase brightness by up to 80% Prevents oil buildup to reduce frequent washing Increases manageability by up to 20% after first use Formulated for daily color maintenance.

• Daily violet toning shampoo
• Eliminates brassy tones to enhance blonde, gray and silver hair
• Features Advanced Brightening Technology to increase brightness by up to 80%
• Prevents oil buildup to reduce frequent washing
• Increases manageability by up to 20% after first use
• Formulated for daily color maintenance