What it is: Say good-bye to unwanted yellow and brassiness, and boost brightness with PlatinumX Conditioner. This everyday gentle conditioning formula contains violet to brighten and protect your hair color. 

What it does: Rusk Deepshine PlatinumX Conditioner is a gentle, every day, non-stripping, conditioner that neutralizes yellow, boosts brightness, and eliminates brassiness. Brightens and protects your hair, formulated with Violet 2 to help neutralize unwanted yellow, boost brightness, eliminate brassiness. 

What else you need to know: Specifically for natural or color treated platinum, gray, silver or blonde hair. Apply to shampooed hair. Leave in 1 to 3 minutes. Rinse and style.