The Joico Blonde Life Brightening Veil shields color from UV damage and fading; protects against thermal styling; adds shine; detangles and controls frizz.

The shine-boosting properties of this lustrous Blonde Life formula work a double shiftsealing in moisture,leaving frizz behind.

• Makes blonde hair appear brighter than ever
• Shine is magnified for extraordinary illumination
• Won't stain even the palest shades of blonde
• Smoothing ingredients fight frizz
• Hair feels instantly silky and soft to the touch
• Exotic oils hydrate hair with nourishing moisture
• Provides 87% less combing breakage on clean, damaged hair