PROUDLY OFFERING UP FOR YOUR CONSIDERATION TODAY, THIS ORIGINAL VINTAGE 1958 ALFRED HITCHCOCK VERTIGO MOVIE ADVERTISEMENT !!! STARRING JAMES STEWART & KIM NOVAK.



PRESENTING THE HOLY GRAIL OF MOVIE ADVERTISEMENTS! AN ORIGINAL 1958 LARGE WHITE VERTIGO! PLEASE DO NOT CONFUSE THIS WITH THE 8"X10" VERSION. THAT IS THE MOST COMMON RELEASE OF ANY VERTGO ADVERTISEMENT! THIS BY FAR IS THE RAREST!



THIS VERSION MEASURES APPROXIMATELY 10" X 12 3/4"



THE WORD "ADMATTER" WILL NOT APPEAR ON YOUR AD! IT IS ONLY THERE TO PREVENT IMAGE THEFT.



THIS IS AN INCREDIBLY RARE ADVERTISEMENT THAT APPEARED EXCLUSIVELY IN A SINGLE ISSUE OF ONLY ONE VERY LOW CIRCULATION PUBLICATION AND NEVER EVER EVER RELEASED AGAIN!!



I HAVE SPENT OVER THE LAST 20 YEARS BUYING AND SELLING VERTIGO MEMORABILIA. I HAVE ONLY COME ACROSS 7 OF THESE IN MY LIFETIME. I SOLD 4 OVER THE YEARS. I AM NOW OFFERING TWO MORE FOR SALE AND THE REMAINING ONE I WILL PROBABLY DIE WITH!



THIS WHITE VERSION IS MANY MANY TIMES RARER THAN THE BLUE VERSION WHICH IS MANY MANY TIMES RARER THAN THE RED VERSION!!



THIS AD IS IN EX (Excellent) CONDITION! YOU WOULD BE VERY HARD PRESSED ANOTHER ONE IN ANY CONDITION!! ALMOST IMPOSSIBLE TO FIND IN ANY CONDITION! THERE ARE NO TEARS, STAINS, OR HOLES! THE AD IS VERY WELL CENTERED AND THE WHITE BACKGROUND EXHIBITS A SLIGHT DEGREE OF TANNING IN MOSTLY AROUND THE BORDERS. THERE IS SOME MINOR RIPPLING ALONG THE RIGHT EDGE THAT WILL PRESS OUT FOR THE MOST PART ONCE FRAMED. THE DEGREE OF TANNING IS STILL A VERY RARE FIND IN WHITE MAGAZINE PULP PAPER THIS OLD! ALMOST IMPOSSIBLE TO FIND THIS CLEAN THESE MINOR FLAWS ARE WHAT IS KEEPING IT FROM BEING NRMT (Near Mint) OR HIGHER GRADE IN MY OPINION. THERE ARE A FEW OTHER LESS OBVIOUS FLAWS LIKE SOME MINOR CRINKLES HERE AND THERE AND A TINY MARK OR TWO. ALL OF THE OTHER WHITE ONES I HAVE SEEN HAD SOME MINOR BLUE MARKS FROM THE PAGE THAT PRESSED UP AGAINST IT FOR THE PAST 64 YEARS! HOWEVER, THIS ONE DOES NOT! ALL IN ALL EXCELLENT (EX) EXAMPLE AND INSANELY RARE PIECE! MY NEAR MINT VERSIONS OF THIS AD SELL FOR OVER $450 AND UP (I HAVE YET TO SEE ONE I WOULD GRADE MINT) MAKING THIS A SERIOUS BARGAIN!



THIS ITEM IS NOT RETURNABLE SO PLEASE ASK ALL THE QUESTIONS YOU WANT PRIOR TO MAKING YOUR PURCHASE! IF YOU WOULD LIKE MORE PICTURES I CAN DO THAT FOR YOU!



This vintage Ad is NOT a reprint, it is NOT a photocopy, it is NOT a laser print or any other new fangled term some sellers are currently cleverly using! You will not get a CD with a picture of the Ad you will receive the real thing! Many of my print ads INCLUDING THIS ONE were published one time only and thereby VERY scarce.



This quality original will look outstanding matted, framed and hanging on your wall! Your Ad will be carefully packaged, bagged and shipped flat between stiff cardboard.



ALL SHIPPING PRICES INCLUDE INSURANCE!





The graphic designer was Saul Bass. Saul Bass is probably the most famous name in the graphic arts industry. He worked on some sixty movie titles and posters as well as many instantly-recognizable corporate logos.

Saul Bass liked to use stark designs, spirals and favored black, white and red. The poster for Vertigo is a typical example of his movie poster work. Alfred Hitchcock employed him for posters promoting Vertigo, North by Northwest and Psycho. The film Vertigo was about two people behaving in two different ways in the two halves of the movie. This duality gave Saul Bass the context. He was asked to design a poster to entice an audience.

Plainly speaking, the poster is of a man and a woman spiraling into the eye of a vortex. The spiral is white. The man is solid black. The woman is outlined, like the police do. The lettering is the solid black Hitchcock font. The stars of the film are James Stewart and Kim Novak. Their names and Hitchcock’s are written above the spiral. The name of the film is in bold at the bottom left below the spiral. Extra credits are written small below the title.



The composition includes many visual elements that must work together. These include balance, font, color, perspective and emphasis.

Note the spiral takes up approximately three-fifths of the height. Likewise, the words are all justified right and average about three-fifths of the width. This attractive 3:2 ratio is also repeated in the proportions of the poster itself.

The font is a nervous one. The asymmetric font gives the impression of instability. Sometimes the strokes seem too long or short. The short final down stroke of the ‘R’ may reflect the hesitancy of the lead character. The long down stroke of the ‘T’ may reflect that character’s self-indulgence or aggressiveness. The font switches from bold, heavy strokes to lighter ones. The characters are conflicted and the font is, too. Those are not happy people.

Black and white are stark opposites. Used together with the image of a man above a woman, the colors intensify the danger. Whether he is helping or harming her, there is danger.

The two figures are viewed from an oblique perspective. The viewer is not on the same plane as the two figures 20 meters away. We see people entering a vortex and there can only be one terrible result. The audience cares because it is involved. We are witnesses. The actions of the figures and the swirling spiral express movement. This movement may draw us in as we fall headlong into the events we see.

The emphasis is certainly on the male figure as he is the focal point of the poster. The story too focuses on James Stewart’s character. I imagine that Bass made Stewart’s font size bigger to stress that, too. Looking at the poster, a potential audience member is given a lot of visual information to consider.



The composition works very well. Saul Bass made decisions based on the likely reactions of people. The poster is accessible. It communicates information about the film and engages an audience.



Vertigo (1958) is a psychological thriller directed by Alfred Hitchcock, and starring James Stewart, Kim Novak, and Barbara Bel Geddes. The film tells the story of a retired policeman who falls in love with a mysterious woman he has been hired to follow. Although it received mixed reviews on its first release, it has since gained in esteem and is frequently listed among the greatest films ever made.