Built from the ground up, Wise is an honest, family-focused business that is committed to making real snacks for real people. Wise snacks are made to enjoy with friends and family - wherever life takes them. The bag you're viewing is bursting with mouthwatering Wise Popcorn, lightly air-popped. Wise is packed with whole grain, gluten free goodness that's insanely delicious. We pride ourselves on great tasting, quality snacks.