Lucky Brand Swimwear

Lucky is a designer denim company that also produces sportswear, t-shirts, and outerwear. Lucky achieves effortless cool in a crowd of country-inspired, fashion-conscious folk. We’re talking about the Urban Outfitters of the Midwest. Fun fact: every pair of Lucky Brand Jeans features the trademark phrase “Lucky me!” stitched inside the fly, with the phrase “Lucky you!” appearing outside the fly for good measure.

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