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1964 Typography Graphic Design Typographic Advertising

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1st Edition

Typographic Directions - Advertising Directions 4: Trends in Visual Advertising Contents: Includes articles by leading advertisers and typofiles of the day: Freeman Craw, Hal Zamboni, Mahlon Cline, Edward Gottschall, Aaron Burns, Klaus Schmidt, Robert Pliskin, Georg Olden, Karl Fink, Bob Jones, Ivan Chermayeff, and Art Schlosser. Includes numerous (referenced) examples of type and advertising (both pictures and type) for each article. Also goes into typography as it relates to: album cover art, designing of book jackets, on TV, letter forms on packaging, direct mail, among many other topics. Takes on modernism in tones of typography in relation to art, packaging and form. Book Description: New York: Art Directions Book Co. Edited by Edward Gottschall. Designed by Herbert Lubalin. Pictoral cloth hardcover in no dust jacket. Measures 8-5/8" x 11" tall. 277 pp. Heavily illustrated with hundreds of black white pictures. Condition: Overall, very good condition, with flaws noted: slight wear and soiling to outer back boards; hints of moisture towards the back few pages (no images damaged or pages stuck together). Please take a look at my store to view my other Typography items: HTTP://STORES..COM/NORTHWEST-BOOK-BUYER o:p /o:p o:p /o:p PAYMENT POLICY: o:p /o:p Buyer to complete payment within seven (7) days of a winning sale. All payments to be made in US Dollars. Payment by Paypal is preferred. o:p /o:p SHIPPING POLICY: o:p /o:p INSURANCE: Optional; however I will not be responsible for uninsured items which are damaged or lost. Items over 100 will have insurance required. o:p /o:p When possible, multiple items will be packaged together to reduce shipping charges. I will gladly hold previously won purchases for up to seven (7) days if you want to bid on other sales and combine shipping. o:p /o:p INTERNATIONAL CUSTOMERS: Please contact me for a shipping quote, as options are available for inexpensive services. o:p /o:p PAYPAL UNCONFIRMED ADDRESSES: I am unable to ship to unconfirmed addresses. If you have an unconfirmed address, please take the time to confirm it within Paypal prior to paying for your item. I will cancel your order and refund your Paypal payment if you proceed to pay and have an unconfirmed address. o:p /o:p RETURN POLICY: (BID WITH CONFIDENCE!) o:p /o:p Prior notice is expected within 7 days of receiving the item. Return within 14 days in the same condition that they left my store. Buyer is required to ship using delivery confirmation. Buyer is responsible for the cost of return shipping unless the reason for the return is a mistake in the listing. Autographs are unconditionally guaranteed authentic in perpetuity. For items with no listing errors, a 10% restocking fee will be charged. This is my ironclad return policy, which protects both buyer and seller. script language="JavaScript" function right(e) { var msg = "Images protected by Auctiva. Sign up at to protect your images!"; if (navigator.appName == 'Netscape' e.which == 3) { alert(msg); return false; } if (navigator.appName == 'Microsoft Internet Explorer' event.button==2) { alert(msg); return false; } else return true; } function trapclick() { if(document.images) { for(i=0;i document.images.length;i) {="" document.images[i].onmousedown="right;" document.images[i].onmouseup="right;" }="" }="" }="" if="" (document.layers)="" {="" document.captureEvents(Event.MOUSEDOWN);="" }="" document.onmousedown="trapclick;" ="" script=""

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