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Rendered at 17:31:46 07/18/18
Atlantic city pier 1 1
Atlantic city pier 1 1

Curteich, White Border, Linen Postcard, Steel Pier, Atlantic


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New Jersey

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Item description

We are pleased to offer for your consideration this magnificent view on a white border, linen postcard of the Steel Pier in Atlantic City, published by Curt Teich of Chicago for Miller Bros. of Atlantic City, NJ in 1937. The Steel Pier originally opened across the Boardwalk on the ocean side, in 1898. In 1904, a storm washed away part of Steel Pier and many engineers stated that it could not be rebuilt. Future mayor of Atlantic City Edward L. Bader, and his company, accepted the challenge to rebuild it. His success with that job led to more work for him in Atlantic City and eventually the mayor's office. From 1935 through 1938 Steel Pier was where Miss America was crowned. One of these events is celebrated in the view on this card. t was described as "An Amusement City at Sea" and "A Vacation in Itself." It also was once called the "Showplace of the Nation" and included such acts as the High Diving horse, Rex the Wonder Dog, a water-skiing canine in the 1930s, and even Frank Sinatra and Al Jolson. The pier used to be much longer, but a December, 1969 fire six months before the opening of the 1970 season shortened its size by about a third. The original wooden pier with steel underpinnings was destroyed in a 1982 fire; the current concrete structure dates from 1993. In June 2008 Steel Pier celebrated its 110th anniversary, originally opening on Saturday, June 18, 1898. Curt Teich Co. of Chicago, IL was in business from 1893 until 1974 and was the largest producer of postcards in the world at one time. They even produced postcards for many other publishers and distributors as well as for their own distribution. This card was published for The Miller Bros. of Atlantic City, NJ. Curt Teich was bought out by Regensteiner Publishers in 1974 who continued to print cards at the Chicago plant until 1978. The front of this card features a view of the magnificent Steel Pier with its boardwalk along it and crowds of people awaiting an opening of the Miss America crowning. There are also crowds along the area where the Sand Artists have displayed their masterpieces. The pier is festooned with many signs and other forms of advertising which announced various upcoming and current events, as well as other attractions which were available along the Steel Pier during the mid-1930's. Within the top white border is the series numb, "70" followed by the caption, "Steel Pier, Ship Dock and Sand Artist, Atlantic City, N. J.". At the bottom right is the C-T ware number, 7A-H1219. The back is a divided back postcard with the Curteich info as the division and along the left margin is The Miller Bros. info This card is in Near Mint condition with clean, crisp corners and no creases whatsoever. This card was posted in the mail but is lacking the postage stamp. It was postmarked in Aug, 1938. The back also boasts and internal routing stamp from the addressee to which the card was posted. This card will be a perfect addition to your collection of Miss America memorabilia, views of the Atlantic City Boardwalk, Views of the New Jersey shore and Curteich products made for other publishers and distributors.

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