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Rendered at 20:59:08 02/17/19
Atlantic city bach sand art 1 1
Atlantic city bach sand art 1 1

Mitch & Co., Ltd., full bleed, early divided back Postcard,

$12.00

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There is only 1 left in stock.

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Shipping options

Ships in 3 business days Details
$1.25 to United States

Offer policy

OBO - Seller accepts offers on this item. Details

Purchase protection

Payment options

Item traits

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Category:

New Jersey

Quantity Available:

Only one in stock, order soon

Condition:

Used

Color:

Color

Material:

Paper

Listing details

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Shipping discount:

No combined shipping offered

Posted for sale:

More than a week ago

Item number:

37129992

Item description

We are pleased to offer this view of the Sand sculptures at the Atlantic City Boardwalk, published by Macy Co. of New York city. Macy Co. is the same company as the world famous department store of Thanksgiving day parade fame. They first opened in 1858 and they were an early user of postcards to promote there business but many of these cards were not illustrated. By the 1920รขs they began to open stores in other cities and took over the sponsorship of the Thanksgiving Parade in New York City. They now expanded their postcard publishing to create images of this parade for self promotion. In 1994 Macyรขs merged with Federated Department Stores but the Macy name continues to be used as a brand. The R.H. Macy stores were also used as the subject of postcards created by other publishers. Sand art flourished in Atlantic City in the late 19th century. Talented artists began creating temporary statues and, as shown here, relief sculptures for passing boardwalk visitors. They always had a purpose other than mere beauty. Some were commissioned by boardwalk businesses as advertising, others were sponsored by local fraternal organizations. There were independent artists as well and they worked for tips. The front of this card features a full bleed view (the picture goes all the way to the edge) of four of these magnificent works of sand sculpture. They are truly astoundingly detailed and three dimensional. The upper right corner bears the caption, "58 -- Sand Artist, Atlantic City, N.J." with the "58" being the Macy's ware number. The back of this card is an early divided back card with two thirds of the back devoted to the address and 1/3 to a brief message. The publisher's initials and city are located at the left margin. This card may very well have been made prior to the cancellation date of July 24,1912. This card is in excellent condition with slight corner creasing and exfoliation along both bottom corners. This card will be the perfect addition to your collection of early 20th Century Atlantic City views, Boardwalk views, and Macy Co. postcards.
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