Relentless Simplicity - The Bonanza Blog

Welcome to the Bonanza Blog! Here you will find all the latest news about our online marketplace, with timely stories about how to get the most out of your selling online and effectively manage your online shop.

Introducing a New Wish List Experience

The Bonanza wishlist!

Hi, I’m James and I’m a new designer here at Bonanza. I’m excited to talk about some fresh changes we’re making to the Wish List this week, thanks to the work of superstar programmer Eric.

What’s New with the Wish List?

The Wish List is a great way for buyers to collect and save amazing items on It’s an awesome feature, so we wanted to make a few changes to make it work better for both buyers and sellers. We had three goals: give the Wish List more attention on the item page, make it easier for buyers ask questions about an item, and make it easy for sellers to respond.

Adding Items to the Wish List

Before the redesign, the Wish List button wasn’t getting a lot of love on the item page. After careful deliberation, we made a couple of dramatic design decisions. We made the button bigger and placed it in the product info box.

The size makes the button a bit more prominent and easier to click, especially for mobile buyers. The placement implies that it’s an important action — similar to adding to cart or asking the seller a question.

We’re hoping these change will... (continued)

Background Burner Goes to Tomorrowland

Hi everyone! I’m Grace, the Marketing Coordinator here at Bonanza!  I’m excited to share some awesome news about Bonanza’s powerful background removal and replacement tool, The Background Burner. Sales conversions are significantly higher on items with white backgrounds, which is why Bonanza created the Background Burner. The tool has been a game-changer for online sellers, making professional, white background photos easy and accessible for all.


The Background Burner technology uses high-tech computer algorithms to automatically distinguish between the foreground and background of an image. This technology is so impressive that it’s getting attention outside of the ecommerce world. I’m eager to announce that Bonanza has recently collaborated with Disney to create a cutting-edge website experience in connection with the upcoming summer blockbuster, Tomorrowland.  

From this:

To this!

The Disney movie features state-of-the-art special effects and futuristic scenery, so we've provided the Background Burner technology to develop an interactive website that can take users to Tomorrowland. Users simply take a selfie or upload a photo, and Bonanza’s Background Burner immediately transports them to Tomorrowland.  

Bonanza is not just a marketplace - it’s an inspiring community that is creating cutting-edge tools to power online entrepreneurs. We couldn’t... (continued)

Let's make eBay the second banana

Those who visit Bonanza after this March will notice that we've put a new look and feel on the site. Our old logo (and name) had remained unchanged since late 2010, when we moved from "Bonanzle" to "Bonanza." Over the past year, we've analyzed how we might replicate the 10x jump in traffic & sales since the name change. Is there an even bigger leap to make, to take us from hundreds of millions up to billions?

I'm very excited to peel back the curtain and present to you the new marketplace we think you'll go bananas for:!


"your most fruitful shopping experience"


Changing our name is not a matter we take lightly, and we will be transitioning gradually from the casual "banana" background you see today, to the fully realized

Do the math.

In spite of our reservations, the points in favor of this move were too compelling to ignore:

  • Freshen up stale identity (unchanged since 2010)
  • Piggyback off a well-known concept (the banana) to help people's brains easily remember our brand
  • Ready-made color scheme
  • Favorable connotations: convenient, well-priced, delicious
  • Lets us also freshen tagline: "Your most fruitful shopping experience"

Even with all these... (continued)

Your Most Requested Feature is Now Live on Bonanza

Bonanza has been built on the feedback that we consistently receive from our users via many different channels. No matter the source for feedback, a few things have remained the same. Firstly, our customers are the best source of feedback. You use the site every day and are dialed into what changes would benefit many. Secondly, feedback is not criticism, it's free advice. Thirdly, the process for implementing feedback does not need to be a complicated path. You tell us what you want, and if it makes sense we implement it, simple as that.

To show our thanks, we bring you our latest improvements courtesy of our most valuable asset, you:


Make the name of the booth searchable. Users can now use the main Bonanza search engine to search for a users booth name. Booth names will be indexed in the main search. Because booth names are not unique (meaning that more than one person can have the same booth name), we will show multiple results when need be. This feedback is courtesy of our feedback page on Bonanza.

Don't mark up shipping labels purchased on Bonanza. We have updated our shipping labelsso there is zero markup for... (continued)

Download the Bonanza Sellers mobile app

Announcing the brand new Bonanza Sellers mobile app, the easiest way to manage your Bonanza business on the go! The app is available now for Android and coming soon for Apple, and offers a streamlined way to manage your Bonanza business when you're away from your computer.

Manage your Bonanza store any time, any place!

Why did we create the Bonanza Sellers mobile app?

It’s impossible to predict the future, but a little bird told us that mobile technology is here to stay. Most folks have a smart phone in their pocket at all times, so we wanted to leverage that power to make life better for Bonanza buyers and sellers everywhere.

Not to mention, it’s one of the top most-requested things on our feedback site. Sellers have been clamoring for a mobile app to help manage their inventory and sales, and we love giving our merchants whatever they need to grow their businesses painlessly and effectively.

How does the Bonanza Sellers mobile app make life easier for sellers?

The new Bonanza Sellers app allows merchants to list products, manage inventory, and communicate with buyers while on the go using their smartphones. It’s a streamlined and easy-to-use way to... (continued)

Purchase and Print USPS International Shipping Labels on Bonanza

We're really excited to announce that it's now possible to buy and print USPS international shipping labels right from Bonanza! Now shipping internationally is just as simple as shipping within the US.

That's great! What does this mean for me?

Sellers who ship internationally open themselves up to an even larger number of potential customers. More potential customers means more potential sales. More sales means happy sellers. And happy sellers means happy Bonanzlers here at HQ.

How do I get international buyers to see my booth?

Set international shipping via the batch editor
Set international shipping via the batch editor

In order to attract those international buyers, you'll want to update your shipping profiles to include international shipping. Adding international shipping can be done individually from the "Edit item" page as well as from the batch editor.

If you are enrolled in our Google Shopping advertising program, and you ship worldwide, your items will be published to Google Shopping for the US, United Kingdom, India, and Canada (and we're always evaluating adding more countries).

I've made an international sale, how do I print my label?

Bonanza international shipping order form
Bonanza international shipping order form

Printing the shipping label is easy.

  1. When viewing an order in "Items Sold," click the... (continued)

Anouncing the Newest Bonanza Webstore Theme, Slalom

Howdy folks. I'm back with more news! Today we're releasing our latest Bonanza webstore theme, "Slalom."

"Slalom" is our most visually advanced theme yet. With this theme, we bumped up the "wow" factor. That starts with the over-sized images on the home page. Our sellers have their own unique brands and personalities to set them apart, and we wanted a way to make that immediately obvious to their customers. The extra large images let you tell your story through photos.

The name "Slalom" was inspired by movement, and we worked to inject that feeling into the theme. "Slalom" is peppered with subtle visual effects to convey motion. Scroll from the very top of the home page to the bottom, and you may notice the various ways the theme "moves" with you.

Like all of our Bonanza webstorethemes, "Slalom" utilizes "responsive design." Basically, what this means is that no matter how your customers view your webstore - whether it's on their desktop computer, tablet, or smart phone - they will get an experience that is optimized for the size of their screen. Your home computer screen is wider than the screen on your phone, and all of our webstore themes... (continued)

Just Launched: Simplified Fees Page and Inventory Export

Hi, I'm Eric, a programmer here at Bonanza, and this my first blog post ever! Please be gentle. :)

Lots of updates this week! Hooray! In addition to being able to transfer items between seller accounts, we launched a simplified version of our fees page, as well as a new feature: inventory export.

Fees Page

Our goal with this new fees page was to make it easier and quicker for you to find the most important information about your billing history. That starts at the top of the page with our slick new summary box. This section is intended to give you an idea of the state of your account at a glance.


The other major change was to make the page more compact. We removed the "Bill for ::last month::" box and brought the "Past Bills" section (now called "Statements") up closer to the top of the page.

I think most importantly we made it waaaaaay easier to find your statement for the current month - just click the "View current statement" link (If you don't see that link on your fees page, don't worry. It just means that you haven't been charged any seller fees for the... (continued)

Transfer Your Bonanza Items Between Bonanza Accounts

Super happy to announce that today we have launched a new tool that will permit Bonanza sellers to transfer their Bonanza items from one booth to another! To use this tool, you will first need to link your Bonanza booths (no limit, you can link as many as you like). You can access the linking menu by pointing your mouse over your user name in the upper right hand corner of any Bonanza page:



After you have successfully linked your other active booth(s), you will then go to your batch editor (Sell on Bonanza > Update items as a group). From that page you will select the items you wish to transfer, select the linked booth and then click on the "Apply Changes" button and that should do it. 



You can keep tabs on this and all new updates to Bonanza on our site update feed that can be found on your My Bonanza page (Stay tuned for more fun tools and improvements).

Seller Survey 2014: Results & Actions

We'd like to extend a huge thank you! to all our sellers who participated in this year's annual seller survey. After gathering data for a few weeks, I wanted to share what we learned, along with the actions we plan to take in the coming year to respond to your input and keep Bonanza's distinction as "the most seller-driven marketplace" online.

Where you're coming from

Bonanza was born in a multi-channel world, and that trend clearly continued in 2014. Here are the other marketplaces you used during the past year:

The largest contingent of Bonanza sellers are those active on eBay. No big surprise there. More interesting is Amazon's emergence as the runner-up platform, now representing almost half as many Bonanza sellers as eBay. I believe this is a testament to having built a toolset that can handle the needs of both small and large stores. With all the great merchandise listed on Amazon, we are excited about the opportunity to provide an increasing number of Amazon sellers with a platform that's more affordable and less anonymous. The key to repeat customers is to build a relationship with the buyer, and we will continue to help you cultivate those relationships.

... (continued)

Happiest holidays... ever. What's next?

What a start to the holiday season for Bonanza sellers! It has already been one heck of a Q3/Q4, between the launches of Webstores, Direct Checkout, Affiliate Program, and Background Burner Pro (not to mention the recently lowered price of Shipping Labels, our top-voted feature from the feedback site). Even by Bonanza standards, our programming team really outdid themselves this quarter. They get a cookie. Most websites wouldn't be able to launch that many big features in a year, let alone 4 months.

Yeah, it's about that time

Now that Black Friday and Cyber Monday are in the rearview, we can finally begin to gauge what kind of impact these new additions have had on our sellers' bottom line.

Put it in context

Before jumping into our numbers, it is worth noting for context that its been a good start to the holiday season across the web. According to the Washington Post, ecommerce sales were up an average of 12.6% amongst their surveyed retailers. Comscore was even more bullish, measuring an average increase of 29% over Black Friday & Cyber Monday. From the improving economy to the proliferation of mobile connectivity, it's a great time... (continued)

Marketplace vs. Webstore

Have you been thinking about opening a standalone store for the holidays, but you're not up to speed on the tradeoffs between a marketplace and a standalone store?

Then you're in luck: Today's infographic provides a nice introduction to the differences, pro's and con's of each option. (Hint: If you want the best of both worlds, open a Bonanza Webstore. You'll get a standalone website, plus access to one of the world's biggest online marketplaces, all in one.)

Help us get the word out by sharing this gorgeous graphic on your favorite social network! Click if you want a giant version.

Sell on a marketplace vs. an online store

New: Lower Shipping Costs!

If you've been buying and printing shipping labels using Bonanza, then you may have noticed a nice surprise this week: The price of USPS postage on Bonanza is now lower than ever before.

Just in time for the busy holiday buying season, Bonanza sellers now get access to "Commercial Plus" (CPP) discounted shipping prices - automatically. That's more cash in your pocket, and more savings to pass along to your customers. Consider it an early stocking stuffer.

What is CPP pricing?

Commercial Plus Pricing is the absolute best discount offered by the US Postal Service, and it's only offered to large-volume customers like Bonanza. CPP is cheaper than Commercial Base Pricing (CBP) and significantly cheaper than retail pricing. So when you sell on Bonanza, don't buy your postage down at the post office - save money by buying and printing your postage labels directly inside of Bonanza.

How do I get the discount?

It's easy. You get it automatically, every time you buy postage on Bonanza. Just click "Buy shipping" from the order summary page (or the notification email) for any order you receive. For an in-depth description of Bonanza's online postage system and how to use it, please see... (continued)

Holiday Shipping Deadlines

As holiday shoppers get their hineys into gear, there's one thing we as online sellers know we can count on: Procrastination. We love the increased sales that November and December bring, but all the last-minute orders can cause timing headaches. Especially if you ship holiday merch using multiple carriers.

To help you plan your shipping strategy, our pals at ShipStation made this infographic to let you see, at a glance, when you're getting down-to-the-wire with various carriers. Set it as your desktop wallpaper, or print it out for a constant, friendly reminder that the clock's a-tickin'.

(Click thumbnail to view full-size infographic.)

Holiday shipping cutoff dates

Where Sellers can View Latest Site Updates

Just a quick note to let you know about a feature that we added a few weeks back.  Sellers can now go to their "My Bonanza" page and view recent bug fixes, site updates, and improvements that we are pushing live on the site. This would be the area to get the latest updates on Bonanza (hint, we just added an update/improvement that is going to make many sellers super happy so hurry up and go look). Updates are posted constantly, within minutes of them being implemented on the site. Below is a screen shot where you can find this new feature. If you ever notice that this area is blank then not much is happening, which really means you need to send more candy to headquarters. 

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