Relentless Simplicity - The Bonanza Blog
Welcome to the Bonanza Blog! Here you will find all the latest news about our online marketplace, with timely stories about how to get the most out of your selling online and effectively manage your online shop.
After more than two years development in our labs, we've decided it is time to see what can be built out in the wild with the Bonanza Background Burner. Want to use the burner for your project? Check out the quickstart guide, the API reference, or, for website embedding, the burn widget reference. Otherwise, read on to learn the backstory, technical details, and future plans for the Background Burner.
Quest for Conversion
That background isn't helping
Ever since we founded Bonanza back in 2008, one of our guiding principles has been to make more sales for our merchants by maximizing their products' visibility, traffic and sell-through. We’ve created a huge amount of great tools and tech to help achieve those goals, and its been working: our conversion rates have steadily increased every year as a result of our continued efforts.
But when we looked at the differences between our top-selling merchants and those who were struggling, we noticed a clear trend popping up again and again: The top-selling merchants had great product photos (often shot in expensive photo studios), while the others had product photos that were, to put it gently, “meh.”
There are many studies... (continued)