Relentless Simplicity - The Bonanza Blog

Welcome to the Bonanza Blog! Here you will find all the latest news about our online marketplace, with timely stories about how to get the most out of your selling online and effectively manage your online shop.

The Art of Better Online Security

At Bonanza, our users put their online security in our hands every day. We value your trust, and make it a priority to keep your account safe from unauthorized activity. In light of recent security breaches at large global retailers like Target, and with 2-factor authentication becoming increasingly ubiquitous, we realized it was time to re-examine the opportunity to improve login security at Bonanza.   

Cyber threats, cyber crime, cyber YAWN

Let’s be blunt: securing your online accounts is no fun. You shimmy through complicated password rules, then your cell phone becomes the target of nagging Google 2fa codes -- modern security is not just boring, it's annoying.

In fact, an Experian Consumer Services study recently found that while most online shoppers worry about security and identity theft, very few bother to take even simple precautions to protect themselves from identity theft. For most users, the work is just too tedious.

We knew there had to be a better path to user security…to make it simple and secure, but not forget to make it fun.

Learning from the Manet failures of competitors

We started with a simple question: why must account security be so boring? Could better security be... (continued)

Scheduled site maintenance Thursday 3/10 11 PM PST

Hi everyone,

We've scheduled some server spring cleaning for this Thusday 3/10 at 11 PM PST until midnight PST. Bonanza will be in maintenance mode, so you will not be able to access the site at that time.

Thanks for your understanding,



Update 3/10 11:42 PM PST: Everything went well and the site is back online (slightly) ahead of schedule. Carry on as you were.

Coming Soon: The New Stats Dashboard

Hi everyone!  I'm Anna, a programmer at Bonanza, here to tell you all about an awesome feature we've got in the works.

Bonanza has been a seller-focused company since its inception and we continue to find new ways to help our sellers build a successful ecommerce business.  After a lot of research, we discovered we had a big opportunity to use data to help sellers better learn and understand their customers.  With that in mind, we are excited to begin developing a new stats experience for our sellers!

You can look forward to the launch of the new stats dashboard in the next few weeks.  Today, I wanted to give you a preview of some of the cool new features, as well as the new design.

New Graphs

The new stats page will feature two brand new graphs to help you understand traffic and revenue trends for your booth: the Sales Graph and the Top Categories Chart.

The Sales Graph is the centerpiece of the new stats dashboard.  It will display information about item views, sales, and total revenue over selected timeframes, all together on the same chart.  A single glance will allow you to easily spot trends and growth. ... (continued)

Seller Survey 2015 Results

The Seller Survey has become an annual Bonanza tradition. To wrap up the year following the holiday rush, we sent the 2015 year-in-review survey out to all of Bonanza's sellers. We received almost 25,000 responses to our questions, providing some very valuable feedback. 

Before we go any further, we wanted to say THANK YOU to everyone who participated this year. These surveys help guide our efforts at the start of each year, and we pride ourselves on putting your input into practice.

Without any further ado... the results!

You like us, you really like us!

In response to the question "How likely are you to recommend Bonanza to friends?" over 75% of our sellers said they'd recommend Bonanza to their friends. That's a big deal. Word of mouth is hugely beneficial. People are more likely to use a product, see a movie, or visit a website like Bonanza and make a purchase if their friends and family tell them they had a great experience. We'll keep working on building that great experience, and you keep spreading the word about Bonanza. Please :)

Where you're coming from

In addition to Bonanza, the top four places our sellers sell their goods... (continued)

TurboTraffic Packs: Do They Work?

It’s been just 2 weeks since we launched our new TurboTraffic Packs service for Bonanza sellers, and it’s time to check on the results. Hundreds of merchants have given TurboTraffic Packs a try, but was it worth it? Did they get a tidal wave of new shoppers in their booths, and were their sales lifted by a meaningful amount?
Fortunately, the answer is a resounding “YES!” That’s good news for the TurboTraffic programmers here at Bonanza, because otherwise they would have been immediately fired1. But it’s also good news for Bonanza merchants, because it provides a fast and easy way to boost your sales anytime.
How much of a difference did it make for the merchants who gave it a try? The numbers are in: the merchants who tried TurboTraffic Packs saw an average 306.4% increase in daily sales revenue. In other words, their sales tripled - that’s a major impact on your bottom line.
TurboTraffic Packs are one-time “booster packs” you can purchase to increase your shopper traffic for a short period of time, usually several days. You can buy just one pack at a time, or you can purchase up to 10... (continued)

New: TurboTraffic Packs

Friday 2pm update: great success!

In our first day of having TurboTraffic Packs, we've seen the average seller buying a pack jump from $25 GMV/day before to $57 GMV/day after (with top sellers averaging $1000+). While there has been a very diverse group of sellers signing up so far (and not everyone has seen immediate traffic jump), the large majority seem to be seeing a meaningful bump not just in pageviews but in actual sales. Way cool! Today we're adding some extra juice to the system, such that those who don't see a traffic bump on day 1 will continue having more cash invested on their buyer traffic until they (hopefully) bubble to the top of their competitive terms.

Hark, great E-commerce Genie, fetch me more traffic!

Original post

Imagine that you found a genie in a bottle. And not just a run-of-the-mill genie - this one is an e-commerce genie. She tells you she can grant you one wish, anything at all that would affect your online sales. What would you wish for?
Would you wish for a fancy new logo? Full-color shipping labels? Fewer returns? Those might be “nice to haves,” but what a waste... (continued)

Tis a Festival of Features

Update 11/20/2015-- Amazon Payments is now live on Bonanza! Whether you are new to Amazon Payments or have an exisitng Checkout by Amazon account, you can sign up via this button:


With the holidays upon us, I wanted to take pause to get everyone up to speed on the bounty of features we've added lately to make this our best holiday season so far. Check it:

1. Productivity upgrade

We don't talk about them often, but our team of software developers is the secret sauce behind how we get so much done. Keeping bugs fixed and sales doubling every year doesn't happen by itself -- it requires the best talent in the world (that will move to Seattle). But, like many tech companies, we've had trouble growing our developer team as fast as you've grown your GMV. This has meant the delay of some features (e.g., our mobile app) as we struggle to keep the core product functioning smoothly during rapid growth.
Lately, the tide has turned in our favor. With three new developers starting this month, the size of our software team has now tripled in 2015, as has our customer support team. Listening to customer... (continued)

The Difference Between a Booth and a Webstore

Here at Bonanza, we are always looking for ways to make selling online easy, efficient, and practically effortless. Bonanza has been a seller-centric business since it was founded in 2008, and has maintained a laser-focus on helping entrepreneurs build a thriving ecommerce business with as little effort and overhead as possible. Over time, we have developed several unique tools that were designed with you in mind. 

One of those tools is Bonanza Webstores. We launched Webstores just over a year ago, and have been adding features and making improvements to the platform ever since. What is a Webstore, you ask? A Bonanza Webstore is a standalone website, separate from the Bonanza Marketplace, where shoppers can buy your items. It is a place where you get to create your brand and control your online presence. You can make your Bonanza Webstore your own by choosing a personalized URL and one of several unique designs and other customizations.

One of our newest Webstore themes, Sherman.

We've received feedback that some sellers are confused about the differences between a Webstore and a Booth. That's why we wrote this handy article. It outlines the similarities and differences between the two, so you'll never have to wonder again. 

In this... (continued)

A New Look for Bonanza: Refreshing the Homepage and Navigation

Over the past few months, we’ve been exploring ways to improve and refresh important sections of Bonanza. In August, we took on the most visible portion of the site — the homepage and navigation. Our concept focused on revitalizing the look and feel and presenting a more complete picture of Bonanza’s extraordinary marketplace and community. We think these changes will be a great improvement, and we’re excited to announce that they’re now live.

Exploring the new homepage


The most noticeable change is the new design for the homepage. After a comprehensive review of the page, we realized we could do a better job of representing the Bonanza experience. We wanted to articulate what our marketplace has to offer buyers and sellers and present this in a way that was both contemporary and uniquely Bonanza.

Like the previous page, this new design features search, hand-picked lists, and major categories. We’ve also added new sections for testimonials, seasonal promotions, and other great Bonanza tools. These additional sections will help us keep fresh, relevant information on the homepage.

Discovering new ways to shop

While exploring new treatments for the homepage, we also began examining the navigation. At first, we just wanted to make... (continued)

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