Relentless Simplicity - The Bonanza Blog

Welcome to the Bonanza Blog! Here you will find all the latest news about our online marketplace, with timely stories about how to get the most out of your selling online and effectively manage your online shop.

Staff Spotlight Series: Reilly O'Connor

Name: Reilly | Title: Operations Assistant | Zodiac Sign: Virgo 

What are the biggest changes you’ve seen for Bonanza since you started here?

Well, feature-wise, things have changed tremendously. We've added webstores, the affiliate network, TurboTraffic, shipping labels, direct credit card checkout... the list goes on. Of course, we've also seen tremendous growth at Bonanza over the past two years, in terms of users and items for sale. I would say the most impressive and inspiring change I've seen is how much we've doubled down on improving the quality of our users' interactions with the site. With this growth rate, it would be easy to focus exclusively on upping the numbers. Instead, we're choosing to focus on making the site easier to use, more beautiful to look at, and more perfectly engineered for successful transactions. Combine great features, an emphasis on usability, and a personalized support experience- it's no wonder the community is growing all the time. 

How did your role as a Happiness Producer influence your role as Operations Assistant?

Working as a Happiness Producer granted me access to a depth of knowledge about the functionality of Bonanza, the website. That knowledge informs decisions I encounter now about the... (continued)


Seller Spotlight Series: West Ninth Vintage

A Gap in the Market

West Ninth Vintage, based in Philadelphia, Pennsylvania, was founded about 5 years ago. Frank Iannucci and his wife had a hobby of renovating old homes on the side. They continually ran into the issue of finding light fixtures that fit the style and architecture of a historic home, but were also functional and updated for modern use. To solve this problem, Frank began designing light fixtures for the homes they renovated. About a year or so later, Frank quit his job in the finance sector to dedicate himself full-time to West Ninth Vintage. Today, West Ninth Vintage is run by a small team of mighty people and shows no signs of slowing down.

How did you find your way to Bonanza?

West Ninth Vintage is a unique company. We create our own designs and manufacture our lighting fixtures in-house. Because of this, we need to interact with customers directly. We were recommended to Bonanza by a friend who was using Bonanza to buy their own home decor and thought it would be a good place for West Ninth Vintage to explore.

What were some of the biggest challenges you faced when you first started and... (continued)


Bonanza's turning 8!

In honor of Bonanza's 8th Anniversary on June 20th, we're rolling out a week of great discounts, fun contests, and seller spotlights to say thank you for being a loyal user of our site! All of the information about our anniversary promotion will be available on the blog, so make sure you're checking it out every day for new information. 

During this week, we'll be featuring several sellers with discounted items on the homepage. Check out great deals all week long! We'll also be running a Spotlight Series in the blog, where we feature different sellers and Bonanza staff members each day. Looking for tips from some of Bonanza's biggest sellers? Wondering what a day in the life of Bonanza's CEO looks like? Tune in to the blog to find out.

We will also be running a daily Facebook contest. Each day, we will have a new item for you to find on the site and post onto Bonanza's Facebook page. Each day's theme will be available on our Facebook page and on the blog. The guidelines to participate in the Facebook contest are as follows:

  • Users must only participate on a single day to be eligible for the contest.
  • ... (continued)


Important Update to Google Shopping’s Publishing Requirements

Update 5.12.2016: Comments are still open for this post, but will no longer be monitored on a daily basis. For questions or timely assistance troubleshooting your listing traits, please contact our fantastic Support Team

Many of you may already know that Google Shopping is an excellent tool for getting your listings in front of millions of buyers all around the world. At Bonanza, we believe in the power of Google Shopping so much that we invest hundreds of thousands of dollars per month buying advertising on behalf of those of you who participate in our advertising program at a “Basic” level or higher. We’ve found that publishing your items to Google Shopping is an outstanding way to drive highly-motivated buyers to your listings.

Okay, so, what's the news? 

Google Shopping periodically updates its policies in order to provide shoppers with the best possible browsing experience. For that reason, Google Shopping will now require that all listings for new, brand-name products include the correct Global Trade Item Number (GTIN), plus the corresponding brand name. A GTINis a unique and internationally-recognized identifier for a product, such as a UPC, EAN, JAN or ISBN. This requirement will go into effect on May... (continued)


20 MILLION, Did You Say?: An Inventory Update from Bonanza

Hello, beautiful Bonanzlers. My name is Reilly, and I spend my days doing everything I can to improve the general business operations of Bonanza. It’s exciting to address the familiar faces I came to know and love in my previous tenure here as a Happiness Producer.
 


Maybe time for us to buy a bigger pull cart?

I’m out from behind the curtain today to share some thrilling news with you. This week, Bonanza hit a major milestone when we exceeded a listing count of 20 million unique items for sale—20,006,344, to be exact, but who’s counting? I’m sure it’s evident 20 million is a big number, but allow me to elaborate. 20 million listings is more Bonanza listings than there are people living in Beijing. 20 million steps would allow you to walk across the United States three times, though, I wouldn’t recommend doing so without a stunning collection of orthopedic footwear.
 

When I began working for Bonanza in 2014, 20 million listings was a lofty goal we only dared to dream of. It’s an exciting time to be a part of Bonanza. We’re indebted to each of you for your contributions and invaluable feedbacktowards building... (continued)


Sunny Skies for Bonanza Support

Happy spring, magnificent people of Bonanza. My name is Amy and I’ve recently joined the Bonanza team as a project manager with the mission of helping to improve the lives of our sellers.

While stormy weather continues to rage across the East Coast, the sky is blue and the sun is warm and yellow here at Bonanza HQ.* This uncharacteristically fine weather has us unboxing our warm weather clothes, switching off our full-spectrum light SAD lamps, and gearing up for what we anticipate will be a very productive few months.

In the spirit of spring abundance, I’m pleased to be able to share a veritable cornucopia of excellent news from our support team. I hope you’re as excited about these updates as we are.

April Fools Bring May Customer Support Tools

As many of you may already know, Bonanza launched three initiatives on April 1st - our brand-new CANTCHA security measure, as well as live chat and phone support for Titan Members. Unfortunately, our less-than-popular CANTCHA had to be retired after just one brief day in the sun. Too bad for CANTCHA, but luckily for our members, the live chat and phone support features are no joke.

While these... (continued)


Tips and Tricks for Writing the Perfect Item Title

We all know that feeling. You've got a great item that you're excited to list online, but when it comes to writing your item title, your mind goes blank. Or worse - you're getting information from so many different sources that you don't even know where to begin. With so many online marketplaces, it seems almost impossible to find one standard set of best practices for ecommerce conduct. When you try doing research on your own, it can all be a bit overwhelming at times.

I'm excited to share some helpful information with you, courtesy of our Seller Success Series. We’ve done lots of market research and number crunching about effective item titles to find out which strategies work and which ones don’t. Now you can learn exactly how to write your item titles for optimal success on Bonanza. 

In this article, you'll learn all about:

  • When to mention item traits like color or gender
  • Whether or not you should use capital letters
  • Why you should NEVER use punctuation in your title
  • and more!

Read Now: How to Write the Perfect Item Title


The Art of Better Online Security

At Bonanza, our users put their online security in our hands every day. We value your trust, and make it a priority to keep your account safe from unauthorized activity. In light of recent security breaches at large global retailers like Target, and with 2-factor authentication becoming increasingly ubiquitous, we realized it was time to re-examine the opportunity to improve login security at Bonanza.   

Cyber threats, cyber crime, cyber YAWN

Let’s be blunt: securing your online accounts is no fun. You shimmy through complicated password rules, then your cell phone becomes the target of nagging Google 2fa codes -- modern security is not just boring, it's annoying.

In fact, an Experian Consumer Services study recently found that while most online shoppers worry about security and identity theft, very few bother to take even simple precautions to protect themselves from identity theft. For most users, the work is just too tedious.

We knew there had to be a better path to user security…to make it simple and secure, but not forget to make it fun.

Learning from the Manet failures of competitors

We started with a simple question: why must account security be so boring? Could better security be... (continued)


Scheduled site maintenance Thursday 3/10 11 PM PST

Hi everyone,

We've scheduled some server spring cleaning for this Thusday 3/10 at 11 PM PST until midnight PST. Bonanza will be in maintenance mode, so you will not be able to access the site at that time.

Thanks for your understanding,

Jordan

 

Update 3/10 11:42 PM PST: Everything went well and the site is back online (slightly) ahead of schedule. Carry on as you were.


Coming Soon: The New Stats Dashboard

Hi everyone!  I'm Anna, a programmer at Bonanza, here to tell you all about an awesome feature we've got in the works.

Bonanza has been a seller-focused company since its inception and we continue to find new ways to help our sellers build a successful ecommerce business.  After a lot of research, we discovered we had a big opportunity to use data to help sellers better learn and understand their customers.  With that in mind, we are excited to begin developing a new stats experience for our sellers!

You can look forward to the launch of the new stats dashboard in the next few weeks.  Today, I wanted to give you a preview of some of the cool new features, as well as the new design.


New Graphs

The new stats page will feature two brand new graphs to help you understand traffic and revenue trends for your booth: the Sales Graph and the Top Categories Chart.

The Sales Graph is the centerpiece of the new stats dashboard.  It will display information about item views, sales, and total revenue over selected timeframes, all together on the same chart.  A single glance will allow you to easily spot trends and growth. ... (continued)


Seller Survey 2015 Results

The Seller Survey has become an annual Bonanza tradition. To wrap up the year following the holiday rush, we sent the 2015 year-in-review survey out to all of Bonanza's sellers. We received almost 25,000 responses to our questions, providing some very valuable feedback. 

Before we go any further, we wanted to say THANK YOU to everyone who participated this year. These surveys help guide our efforts at the start of each year, and we pride ourselves on putting your input into practice.

Without any further ado... the results!

You like us, you really like us!

In response to the question "How likely are you to recommend Bonanza to friends?" over 75% of our sellers said they'd recommend Bonanza to their friends. That's a big deal. Word of mouth is hugely beneficial. People are more likely to use a product, see a movie, or visit a website like Bonanza and make a purchase if their friends and family tell them they had a great experience. We'll keep working on building that great experience, and you keep spreading the word about Bonanza. Please :)

Where you're coming from

In addition to Bonanza, the top four places our sellers sell their goods... (continued)


TurboTraffic Packs: Do They Work?

It’s been just 2 weeks since we launched our new TurboTraffic Packs service for Bonanza sellers, and it’s time to check on the results. Hundreds of merchants have given TurboTraffic Packs a try, but was it worth it? Did they get a tidal wave of new shoppers in their booths, and were their sales lifted by a meaningful amount?
 
Fortunately, the answer is a resounding “YES!” That’s good news for the TurboTraffic programmers here at Bonanza, because otherwise they would have been immediately fired1. But it’s also good news for Bonanza merchants, because it provides a fast and easy way to boost your sales anytime.
 
How much of a difference did it make for the merchants who gave it a try? The numbers are in: the merchants who tried TurboTraffic Packs saw an average 306.4% increase in daily sales revenue. In other words, their sales tripled - that’s a major impact on your bottom line.
 
TurboTraffic Packs are one-time “booster packs” you can purchase to increase your shopper traffic for a short period of time, usually several days. You can buy just one pack at a time, or you can purchase up to 10... (continued)


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