In your Selling Dashboard, click on Advertising then Coupons. There are a number of different ways to discount or offer a coupon listed there. You can go with the “combined item discount” so any order above a certain total will get the 20% off.

You can also look at creating a campaign for your sale under “customer marketing” on that same screen. Then you can send a special coupon to certain customers.

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Also consider submitting your discount to coupon sharing sites. You get more brand awareness for your store and some seo benefits. There are plenty free sites for you to do so and here are some where you can post right [URL removed]

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