Relentless Simplicity - The Bonanza Blog

Welcome to the Bonanza Blog! Find all the latest news about our online marketplace, with information about getting the most out of selling online and effectively managing your online shop.

How to use Social Media to Promote your Booth

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Social media is a great way for online businesses to reach new people, encourage purchases, and build customer trust and loyalty. But that doesn’t mean it’s easy.

Many of us know what it feels like to spend time and energy crafting a social media post, only to have it fade quietly away with nothing but a few likes and nary a comment in sight. Or perhaps you’ve been working on your social media all year, but you have no business growth to show for it.

You’d be forgiven for wondering if there’s magic involved in doing this successfully.

Well, there is a formula, but it doesn’t require any magic. It’s more about building a stable social media presence that will work for you year round, and then making specific tweaks for seasonal sales.

Contrary to what statistics such as ‘follower counts’ would have you believe, the main focus of your social media should not be the sheer number of people following you. Your goal should be to reach and retain people who are genuinely interested in your business’s niche. These are the people who are most likely to purchase, most likely to remain loyal customers, and most likely to tell... (continued)

The Importance of Listing Traits to Increase Online Sales

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Item traits are crucial in helping buyers find your listings.

Hi, Brianna here! Have you seen my latest video to simplify the how and why of adding traits to your listings? It's so helpful in search!  Let's start with the why:

Imagine that you want to buy a pair of size 9 blue loafers. If you just type ‘women’s shoes’ into a search bar, you’ll get a couple hundred thousand results. At that point, you would narrow down those results by searching for specific item traits such as brand, color, size, and condition. These traits are what help shoppers find the item they’ve been dreaming of! 

At Bonanza, we use these traits - along with the category you select - to increase visibility for your items. When buyers are browsing through categories, they will be presented with the traits available for each category. They can then use these traits to narrow down their results.

When we send a seller's items to Google Shopping, we also use item traits where possible to match your item up with specific details that Google uses. Sending Google Shopping this extra info helps our sellers' items rank higher in search results.

There are two ways... (continued)

An Easy Shopify Alternative

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If you've ever thought about having your own website to sell on, you've probably checked out Shopify. You may have found it a bit overwhelming once you started calculating the price, the various add-on options, and all the work involved in setting up your online store. Fortunately, there is an easier way.

Switch to a Bonanza Webstore

Bonanza has the easiest possible setup in just a few steps. Plus, you can double your exposure by having a booth at Bonanza for no additional cost! We've provided instructions for setting up your Bonanza Webstore below.

Shopify + Bonanza Booth

If you are not ready to fully convert your Shopify store into a Bonanza Webstore, you can keep your Shopify store open and still copy your listings to a free booth on Bonanza. There are many advantages:

  • More visibility for your Shopify or Shopify Plus products
  • Bonanza doesn't charge you anything until you make a sale
  • Your product listings are transferred to Google and Bing Shopping automatically. You don't need to set-up or manage an expensive advertising campaign

Bonanza has always been a seller-centric marketplace. Although most marketplaces focus exclusively on promoting their own brand to buyers, Bonanza is a platform that... (continued)

All About Bonanza's New Transaction Fee

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As sellers are well aware, marketplaces have continually raised their fees over the years. Bonanza has not made any changes to our fee structure since 2016, despite increasing inflation. As we evaluate the changes to the current economic market, we realize we need to make an adjustment to our pricing policy in order to counter the rise in operational costs. To minimize the impact on our selling community, Bonanza has made the decision to add a flat-rate transaction fee of 25¢ on all completed sales as of the end of August 2022.

  • Bonanza is adding the transactional fee to counter rising costs without raising final value fees.
  • This is not a listing insertion fee. Sellers can continue to post items to Bonanza for free; the only time this fee will be assessed is after a completed sale.
  • All sellers with a Bonanza membership subscription are exempt and will not be affected.
  • Sellers can continue to make commission-free sales to negate the final value fee. [Note that the 25¢ fee will still apply]
  • Sellers can continue to use rewards tokens toward fee payments.

We recognize that this impacts you as a small business because weare a small business.... (continued)

PayPal Settings for Easy Guest Checkout

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It can get tricky keeping track of all the settings in your PayPal account, so I wanted to let our sellers know about some options that help facilitate sales.

Guest Checkout

Not all buyers want a PayPal account, and that's why we offer guest checkout. However, the option that allows guest checkout may not be turned on in your PayPal account. Of course buyers can still check out no matter the setting, but without the guest checkout option enabled they are asked to create a PayPal account when entering their card number. If you'd like to check your settings, I've outlined the steps below as a general guide using a personal account, your PayPal dashboard may look different. 

Personal PayPal Account

Log into your PayPal account and click on Settings in the upper right of the page. Then click on Seller Tools and then Website Preferences. Scroll down to the section titled "PayPal account optional". Select "ON".








Contact telephone number

Do you need a contact phone number from your buyers to be able to buy shipping for their order? If so, you may want to look at the options... (continued)

TurboTraffic Giveaway

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One of the very best features ever released on Bonanza, in my opinion, is TurboTraffic. TurboTraffic is unique to Bonanza and can have lasting positive effects on a seller's booth. We'll talk a bit about TurboTraffic and how it works in this blog, and at the conclusion we invite you to enter to win a free TurboTraffic pack by commenting on this post.

Say you are at your neighborhood park. There are some great, tall swings there. Getting on the swing is similar to opting into advertising. Buying a TurboTraffic pack would be like having Bonanza behind you to give you a super big starting push. That gets you going pretty high on the swing and is great fun. And when you make some sales, we'll still be behind you, giving you another push.

So how long exactly does TurboTraffic last? Here's how Bill, our CEO, describes it:

The length of time that the Turbo Traffic runs for depends on two factors: how many buyers visit, and how many sales you make from those visits. Every time that a buyer finds your item from Google or our affiliate network, we pay a small amount on your behalf. So if you... (continued)

Bonanza's 14th Anniversary Membership Sale Starts Now!

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Anniversary Week has arrived! We’re so excited to show our appreciation for the Bonanza community. Whether you’ve been with us since the beginning or are just starting out, I’d like to extend a wholehearted THANK YOU from all of us at Bonanza HQ.

14th Annual Membership Sale

Save big on a membership PLUS increase your sales!

Save an additional 25% off annual Gold, Platinum, and Titan membership subscriptions, now through June 26th.

Sign up now to save on membership-only features designed for professional sellers like you. Don’t miss this opportunity for huge savings on a membership that will benefit your business all year long.

  • Access to live support chat (Gold, Platinum, Titan)
  • Apply discounts as visible markdowns (Gold, Platinum, Titan)
  • Appear in sponsored listing results when buyers search for keywords mentioned in your listing title or description (Gold, Platinum, Titan)
  • More insight with advanced item stats (Gold, Platinum, Titan)
  • Attract up to 300% more shoppers with TurboTraffic (Gold, Platinum, Titan)
  • Personalized consultations with our merchant account manager (Titan)
  • More advertising channels with no additional commission (Titan) 

Membership checklist

Bonanza membershipscome with a variety of great tools and features to make selling on Bonanza a breeze. But... (continued)

Where to Sell Clothes? Bonanza!

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If your long sweater or patterned leggings no longer spark joy, it might be time to list them on Bonanza. Selling your clothes online has never been easier, and we've put together some helpful tips to get you started.

If you're like me, you've had "Clean out closet" on your Amplenote to-do list for so long that it's growing barnacles. So get in there and start decluttering, then sell the clothes that aren't right for you instead of throwing them away. Reducing waste and making some extra cash? Now that's what we call a win-win.

Sorting and pricing what will sell

Lay out your old clothes with a critical eye to see what you want to list for sale. Clothes should be in good repair, washed, and ironed. You can look up listings for similar pre-loved pieces to see whether they’ve recently sold and at what price point. This will help you decide what’s appealing to used clothing buyers, and what price you can get. You can always upcycle or recycle clothes that won’t sell or aren’t in good enough condition.

Think seasonally, too. You can list your wool coat in spring, but the items that will get the most... (continued)

Listing Handmade and Made-to-Order Items

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Do you have handmade or made-to-order items and struggle with all the settings to list them? We have created this blog as a guide to improve your Bonanza listings and the Etsy listings you've already imported to Bonanza.

What items are considered handmade or made-to-order?

These are items that you or a worker affiliated with your business has made. That could mean making French Macarons or sewing a costume using a buyer's measurements.


Use your own images when listing a product. If the actual item ordered has not been made yet, note clearly in the description that the images shown are purely for example. Never use any third party's images, as they may infringe upon intellectual property rights.


  • Where possible, list your item in a "Custom," "Handmade," or "Handcrafted" subcategory, for example "Jewelry & Watches >> Handcrafted, Artisan Jewelry"
    • If a "Custom," "Handmade," or "Handcrafted" subcategory does not exist for your type of item, the Brand can be listed as "Custom," "Handmade," or "Handcrafted"

  • Check your listing's description to be sure it accurately states the lead-time for made-to-order items; that is, the amount of time it takes to complete production before the item is shipped to the buyer.... (continued)

Sitewide Spring Sale Starts Today!

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Today is the first day of our annual Sitewide Spring Sale! We're so excited to have many of our sellers participate by creating a shared coupon code. Add SpringSale2022 to your cart to see if the item you are purchasing qualifies!

It's a little chilly in Seattle this week, but warm weather is just around the corner. That makes this the perfect time to shop from the comfort of your home, and at a discount.

You can start by searching your favorite seller's booth or by visiting our Bonanza Coupons and Deals page to see all items currently on sale.

Use "SpringSale2022" as your coupon code

All of our sellers have been invited to create a coupon with a customized discount for this week, May 4th - 11th. Since the same discount code (SpringSale2022) is shared by all participating sellers, you can add it to your cart when purchasing from any seller to see if they are offering a discount. (It's not too late to create a coupon if you haven't yet!)

How do I pay if I don't have a PayPal account?

Our most asked question from buyers checking out is "Can I pay with a credit card?"... (continued)

Bonanza's Sitewide Spring Sale

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It's that time of year again! Tulips and daffodils are blooming, Mother's Day is just around the corner, and the sun is peeking out to give us hope for a warm spring. Plus, it's time for Bonanza's site-wide Spring Sale!

All sellers can participate

Here's how it works: Create a coupon in your booth with the coupon code "SpringSale2022" (instructions below). Assign any discount amount to your coupon, from $5 off to 25% off. Buyers will be able to used this shared coupon code to buy items throughout the site, with the discount amount being unique to each seller. The sale will start on May 4th and last until May 11th.

We'll be advertising the sale on all social media accounts, and we encourage you to do the same. You can use the hashtags #BonanzaSpringSale, #SpringSale, #shopBonanza, #BonanzaMarket, #Sale, and #CommunitySale. We'll be posting announcements about the sale that you can share with your network. Follow us on social media here:

To announce your participation in the sale to buyers visiting your booth, you are welcome to use this new temporary booth banner:

We'll also be promoting the sale through an email campaign to our marketplace buyers... (continued)

Why Bonanza is a great Etsy Alternative

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Many artisans are looking for Etsy alternatives to sell their handmade items. Bonanza makes it easy to diversify your exposure. Being visible on multiple platforms can give you a competitive advantage and help you reach different kinds of shoppers.

Bonanza is a seller-friendly marketplace for promoting unique items, with several advantages many marketplaces don't have.

  • Opportunities to advertise on places like Google Shopping
  • Easy to import items
  • Lower transaction fees
  • No product listing fees

We have many former and current Etsy sellers online here at Bonanza. We also have many talented artists and craftsmen of our own. 

Are you an artist or artisan selling handmade goods?

We'd love to see your work! In the comments below post a link to your Bonanza booth. Tell us what sort of art you are selling on Bonanza and what your inspiration is. 

To get started, we'll introduce you to a few of our finest!

Lake Jubilation Abstract Art Painting by Joey Santiago Fine Art

"Along with music, art has always been a passion of mine, since very young. A few years ago, I discovered painting as a method for treating my depression, which I suffered from for many years. After finding my passion... (continued)

PayPal Business Account provides credit card payments on-site

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Consider this: as a shopper at checkout, you want to be sure that your preferred method of payment is available.  We’ve heard loud and clear that our sellers want to offer more payment methods to buyers. Why? Because it creates more opportunities for shoppers to complete a purchase, and that’s a win!

Towards that end, we’ve worked with our partner, PayPal, to make their full suite of payment methods available to Bonanza sellers with PayPal Business accounts.

PayPal Business Accounts Offer Buyers More Ways to Pay

If you have a PayPal Business account, also known as PayPal Commerce Platform, you can offer your shoppers more ways to pay. In addition to standard PayPal payments and PayPal Credit payments, sellers with a PayPal Business account which meets the criteria for Advanced Payments can also accept unbranded credit card payments. This allows buyers without a PayPal account to easily purchase items from your booth using their credit or debit card.

How Will This Benefit You?

PayPal business allows your booth on Bonanza to accept unbranded credit card processing (meaning a buyer does not have to log into a PayPal account to submit a payment to you). Learn more about the difference... (continued)

Win Free TurboTraffic

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With spring around the corner, now is the perfect time to use TurboTraffic to boost sales. That means we're back with another raffle to give away five free TurboTraffic packs!

While we have your attention, we also want to remind you of our Refer a Friend program. Do you know someone that would appreciate expanding and diversifying their business by opening a booth on Bonanza?

Refer a Friend and Earn Tokens

Invite a fellow entrepreneur to open a booth on Bonanza. When they celebrate their first sale, you'll both receive 5,000 tokens!

Bonanza has several free tools in place that every one of you can take advantage of to make commission-free sales. These are not special promotions; they are everyday methods we've had in place for years. Our "Refer a Friend" program is great because you can use the free tokens to either help pay commission fees or receive another reward of your choice.

Bonanza Rewards Tokens can be redeemed for discounts on your seller fees, a Bonanza t-shirt, a free month of a Bonanza Membership, or a surprise Bonanza gift package!

Visit the link below to access your unique referral URL that you can share... (continued)

Bonanza 101: Advertising

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Bonanza has one of the very best programs for advertising in the industry. How is that, you might ask? This may sound crazy, but you can open a booth, add items for sale, and we will advertise every single one of them without you having to spend a dime up-front. It's true! Read on for ways to make the most of our phenomenal advertising benefit.

How does advertising on Bonanza work?

When you opt-in to Bonanza’s advertising program, you decide how much you want to pay as a Final Value Fee for each transaction and we cover the advertising costs at your chosen rate until your item sells.

Choose from one of our four advertising levels, which offer a range of fees and benefits:

  • Basic (9% fee)
  • Standard (13% fee)
  • Superior (19% fee)
  • Elite (30% fee)

Higher advertising levels unlock access to additional shopping channels and include a higher ad spend to drive more buyer traffic to your listings.

How do I decide which advertising level is best for my business?

Bonanza’s advertising program is designed to be a simple way for our sellers to attract shoppers from all across the internet. Behind the scenes, Bonanza pays for each ad click... (continued)

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