Relentless Simplicity - The Bonanza Blog

Welcome to the Bonanza Blog! Find all the latest news about our online marketplace, with information about getting the most out of selling online and effectively managing your online shop.

12th Anniversary Recap

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Wow, what a week! We just wrapped up 7 days of celebrating Bonanza's 12th Anniversary yesterday and we wanted to thank everyone who participated and took the time to send well-wishes. We truly do appreciate our amazing, loyal sellers, and we're always striving to help your business thrive.

Annual Membership Sale

A big welcome to all the sellers who purchased a new annual membership during our 25% off sale this past week. Be sure to take a look at your account's Seller Checklist to take advantage of the sales-boosting tools and benefits your membership provides.

The Seller Checklist is a useful, free resource available in all seller accounts that cleverly updates to match the benefits associated with your current membership level. To view your own checklist, click on "Selling" in the top left corner of the page to land on your Selling Dashboard. The checklist will be on the left under the toolbox menu. Click on the green button that reads "View Benefits". If you have any questions about your new membership, our award-winning support team is here to help.

Raffle Winners

We also celebrated our community by hosting a raffle in last week's blog. We asked our... (continued)

12th Anniversary Celebration

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Happy 12th birthday Bonanza! Beginning as a scrappy start-up in 2008, we're now 12 and are so proud of what we've accomplished with our community in making Bonanza your seller-centric online marketplace. We believe that over the years we've shown our true colors. You said it best in last year's raffle contest in which readers were asked to post One word to describe Bonanza in our comment section.

  • Dedicated
  • Diverse
  • Satisfying
  • Opportunity
  • Extraordinary
  • Easy
  • Economical
  • Flexible
  • Friendly
  • Community
  • Reliable

We're blushing, but we also remain 100% committed to living up to those kind words. And now, we have a variety of ways to celebrate with you!

12th Annual Membership Sale

Save big on a membership PLUS increase your sales!

Save an additional 25% off annual Gold, Platinum, and Titan membership subscriptions, now through June 28th.

Sign up now to save on membership-only features designed for professional sellers like you. With no contracts required, what do you have to lose? Don’t miss this opportunity for huge savings on a membership that will benefit your business all year long.

  • Access to live support chat (Silver, Gold, Platinum, Titan)
  • Apply discounts as visible markdowns (Gold, Platinum, Titan)
  • Appear in sponsored listing results when... (continued)

Q3/Q4 Priorities

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Hello all, Greg here again! It continues to amaze me at how quickly time flies! It seems like only a few weeks ago when I communicated my learnings and insights as I hit the 90-day threshold here at Bonanza. Now that we're approaching mid-June, I wanted to tell you about some of the improvement opportunities that we have scheduled to work on for the second half of the year.

Our core focus areas in our third and fourth quarters are:

  • Compliance & Fraud Reduction
  • Revenue & Efficiency
  • Community

Here's our roadmap:

  1. Utilize our new Seller Advisory Panel to provide critical insights & guidance on multiple levels of our business and to bring a voice into the development of upcoming strategic planning.
  2. Develop additional payment methods to give our sellers and buyers more choices.
  3. Develop advanced dashboards that assist our Loss/Risk Prevention team in providing additional safeguarding methods to protect our marketplace from unsavory sellers and their negative impact on our business reputation.
  4. Continue to evolve our system to ensure tax compliance for all sellers.
  5. Celebrate BONANZA's 12th ANNIVERSARY (June 22 - June 29) with contests and prizes! Keep an eye out for next week's blog post with more details.
  6. You've... (continued)

Welcome our Seller Advisory Panel!

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In January, when I started with Bonanza, the dire need to resuscitate our passionate seller community to be at the core of our foundation quickly resonated with me. This idea of increased seller engagement that will sustainably guide us towards long term success became paramount with fraud reduction and compliance for our company. The first task was appointing Shelly Breuer as our Seller Happiness Manager to develop our plan - and thus our Seller Advisory Panel was born. As promised in this blog, we have created the Panel, and I am excited to introduce our inaugural new members!

We received a mind-blowing number of applications, and it was so inspiring to see all the sellers willing to help us to develop a best in class value proposition where we can clearly and quantitatively demonstrate that we are the most seller-centric marketplace in the industry. A special message to the hundreds of sellers who took the time to apply and desired to play an active role in helping guide Bonanza to be "back on top:" We say, "thank you, and please do not let this curb your Bonanza enthusiasm! There will be other opportunities for you to get involved. We... (continued)

Fixing Google Shopping Ad Feed Errors

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Lately, I've been talking about Search Engine Optimization and I know you've been busy adding traits and editing titles and descriptions for your listings. You've probably already watched our SEO video with all our tips and tricks. I wanted to follow-up with one of the biggest frustrations our sellers have in getting eyes on their products - Google Shopping disapprovals. Most sellers on Bonanza have at some point received an email from us letting them know that they have some items that are not being advertised because Google Shopping has disapproved the listings. While we try to be as transparent as possible in helping you identify the error, Google Shopping does not always provide a detailed reason.

I work with Google Shopping on a daily basis to get seller's listings approved and advertised. It can be a challenge! I wanted to list some of the error messages they return, that we pass on to you, so you can understand what the error is and fix the listings to get them approved.

How to check for errors

We send a feed of all your listings to Google Shopping. We update that feed every time you make a change to... (continued)

Sharing Great Finds While Gaining Views

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With a job title like mine ~ Seller Happiness Manager, you know that I love working at Bonanza. Helping sellers build their business with unique tools like the Marketing Campaigns mentioned in this blog post is fun and rewarding. I also enjoy shopping at Bonanza. It can be like a treasure hunt, and I’ve found and purchased a lot of really cool stuff over the years. I’ve also found some great deals on staples, which for me would be gardening gloves and sunscreen.

It’s fun to share my finds with friends and family, but we’ve got a tool on Bonanza that lets you share with everyone! And if you are a seller, it might be an item in your own booth. It’s called a Hand-Picked List (HPL), and you can see them on Bonanza’s homepage, on the “Shop by > Hand-Picked Lists” page, and on the profile page of the seller who created the list. 

Let’s help each other out

As a seller, having an item in a Hand-Picked List can be great advertising, especially if it makes it to the homepage. By creating an HPL, you can gain exposure for your own listings, and help some... (continued)

Meet Bonanza's Support Team

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Hello Bonanza Community! Jackson here, reaching out on behalf of our amazing Support Team at Bonanza. The first thing we want to say is “thank you!” Thank you for being a huge part of what makes Bonanza the most unique, community-focused, and friendliest marketplace online. Thank you for recognizing this team as the best Support Team in e-commerce. We were (and remain) “over the moon” after seeing those results. While we are proud of your feedback, we understand that we have a long way to go to better care for your businesses.  You are the lifeblood of this company, and we're lucky to be able to work with you each and every day.  

For those of you we haven’t met yet, I’d like to tell you a little about our team!  First of all, contrary to some claims out there - we have no robots.  In fact, we have a dedicated team of breathing, thinking, and caring agents ready to offer our expertise when called upon. Our agents all manage booths on Bonanza and we enjoy purchasing from our sellers through a process called “dogfooding”. Our agents have an average of over 3.5 years of experience with... (continued)

Build Free Repeat Business with the Customer Marketing Tool

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Since Greg listed all of the methods we offer so that sellers can get free sales last week, I wanted to follow up on one of them, the Customer Marketing Tool. Bonanza has always placed emphasis on building a marketplace focused on the needs of sellers, and the goal of creating this tool was to give sellers the opportunity to encourage repeat buyers. You can use the Customer Marketing Tool to send coupon promotions directly to your customers, creating a personal relationship, and repeat sales. It sounds like it might be an expensive program to add to your booth, but it is the opposite. Not only is it free to use, but sales generated through this tool are free of final value fees. We waive our transaction commission fee to make it more comfortable for you to offer the discount. This is a clear win for sellers!

Where is it?

To get to the Customer Marketing Tool, click on the "Selling" link in the upper left-hand corner of any page. On the left side of your "Selling" dashboard is a navigation menu. Click on the "Customers" tab, then click on the "Marketing coupons" tab to access your Customer Marketing... (continued)

How to Sell for FREE on Bonanza!

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Hello Bonanzlers, Bonanza Greg here!  Still being relatively new to Bonanza, I wanted to share with you something I just learned (but some of you are already well aware of). As I do every day, I look through our daily sales transactions; scouring for trends, issues, and opportunities that could benefit our sellers. “What did you find that was so exciting that it prompted a blog post?” you ask. Well, I saw a terrific order from one of our veteran sellers which totaled $300 for 14 unique items. What astonished me, was that the Final Value Fee (commission fee) for the total order was 0, zip, zilch, nil, nada, zero!

Seeing this, I wanted to learn more and understand a couple of things:  

  1. Is this right? How could this be?
  2. If this is right, then are there other activities, policies, and tools that our selling community could leverage on a daily basis to make commission-free sales?

So I did what any other business leader would do. First, I validated with our team that sellers cansell without paying any commissions. Then, I held a Bonanza team member contest to find out who knew of the most methods for commission-free... (continued)

Join the Bonanza Seller Advisory Panel

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Hey, Bonanzlers! You may have noticed we've had some exciting updates on our blog lately. One of them is the addition of a new payment processor for all our sellers, Stripe. This was one of the top three requests we received from you, our seller community, and we're so excited that we made it happen. As always, if you experience any issues with this feature, please let us know at

We value your feedback because experience has proven to us that listening to our sellers’feedback is the best opportunity we have to consistently improve our product. That’s why we’ve streamlined communication in a multitude of ways. We have a dedicated feedback site, conduct regular surveys, and take other no-nonsense measures to ensure we build the features you need without wasting time on the features you don’t. It’s no coincidence that the tools we offer can be customized to fit our sellers’ needs!

Join our Seller Advisory Panel

Now we have another way to work with our sellers to develop a best in class value proposition for you. We are creating a new Seller Advisory Panel and we are looking for sellers who would like to participate.... (continued)

eCommerce Tax Preparation

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Given all that is going on in the world and with businesses right now, the absolute last thing most of us want to take the time to prepare and review, let alone think about, is taxes. All across the eCommerce landscape, small businesses are trying to navigate the tax complexities that have been dumped on our front doors. As a small business built to support small businesses, our team at Bonanza understands. From figuring out tax automation in order to comply with state Marketplace Facilitator responsibilities to the processes that require an online business to find and print tax forms, we’ve been there. Because we’re not tax experts, we elected to interview several that are to assist us. Just like the story of the 3 Bears, some felt “too big”, some felt “too new” and then we found one that was “just right” for us. We think they could be "just right" for you too!

We elected to partner with TaxCloud for our small business to ensure compliance with the ever-changing state tax requirements. We chose TaxCloud for several reasons:  

  • They determine the applicable sales tax rate based on the type of product or service, the buyer’s location, and the... (continued)

Stripe Available to All Sellers

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Hi Bonanzlers. Shelly here. I am the seller happiness manager at Bonanza. This means I gather feedback from you, our sellers, about what you need from Bonanza and then I work closely with our designers and developers behind the scenes to make it happen. 

Stripe is now available to all sellers! 

We are very excited to be able to finally activate this option as it took us a bit more time than we anticipated. Stripe is a payments platform that provides smooth solutions for businesses of all sizes, giving buyers a choice besides PayPal on how to pay for their purchase. 

Buyers want options

Providing more payment options to buyers often invites a higher rate of conversion. We also know how important it is to allow buyers to check out easily with a debit or credit card. And we heard loud and clear from you, that you wanted Stripe to be available to all of our sellers and not just those with a paid membership subscription. Taking into account all this valuable feedback, our way forward was clear, and we can’t wait for you to try it out.

Where do I sign up?

You can create a Stripe account by visiting ... (continued)

It's been 90 days???

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Hello Bonanzlers! Greg here. I’m sure that I’m dramatically understating the obvious, but it’s hard to believe all that has happened in the last 90 days – yet here we are! It’s our hope that during this unprecedented time that you first care for your families and yourself – everything else pales in comparison. For our sellers that are struggling right now, know that the Bonanza team has your back. Please let us know how we can be of assistance during this challenging time, talk to us at  

We provide free tools to help you manage your listings and set buyer expectations. If you will be delayed in shipping out items, we recommend that you update your shipping information. If you need to make items temporarily unavailable it is always free to place listings in reserve.

As we committed to in January, if you provided regular and candid feedback, we would reciprocate with clarity on our direction and plan. Based on the feedback we have received from you, either directly or through the Sellers Survey and polls, we feel that we have an accurate understanding of what you are asking for:

  • Update our membership value proposition and... (continued)

SEO on Bonanza

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Hi Bonanza Community, Shelly here. Being located in Seattle, we at Bonanza are uniquely aware of the concerns the COVID-19 virus presents. Our primary focus is on the safety of our sellers, buyers, and staff during this pandemic. We know that as a community we can make it through this. We remain open for business to support you and your business needs.   

Search Engine Optimization on Bonanza

In my last blog, I promised that we would have some tips for optimizing your listings, also called SEO or 'search engine optimization’. Learning about SEO on Bonanza was the top request that we received from our community in our recent seller survey.

We've built some great programs into our site to optimize your listings for you behind the scenes, but there's more you can do if you want to maximize your sales and get even more views from Google Shopping and our affiliates. From how to write your listing title to adding traits, I’m here to provide you with the details your listings need to include so that shoppers can find them!

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Listing Title

  • Always follow the “Left to Right” rule: Brand, Gender, Product Type, Color, Size, Keyword Phrases
  • Make full use... (continued)

Sales Tax Update on Bonanza

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Hello, Bonanzlers! Shelly here, with an update on everyone's favorite topic - taxes! As you are aware, many states have added Marketplace Facilitator Provisions to their sales tax laws. This means that Bonanza has sales tax nexus in those states, and is thereby responsible for calculating, collecting, and remitting tax for all sales made to buyers located in those states.

What is sales tax nexus? Sales tax nexus is the connection between a seller and a state that requires the seller to collect and remit tax on sales made to buyers in that state.

As a business owner selling on Bonanza, you are responsible for collecting taxes when applicable. However, thanks to a partnership with TaxCloud, Bonanza will collect and remit sales tax on seller's behalf for all transactions where the buyer is located in the following states:

Alabama, Arizona, Arkansas, California, Colorado, Connecticut, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Maine, Maryland, Massachusetts, Michigan, Minnesota, Nebraska, Nevada, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington D.C., Washington State, West Virginia, Wisconsin, and Wyoming

We recommend all sellers consult a tax... (continued)

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