About Bonanza

"50 Best Websites"
"A big commercial hit"
"Very shopper friendly"

We are an online marketplace that empowers entrepreneurs to build a sustainable business based on repeat customers. Our product is built by entrepreneurs, for entrepreneurs -- we understand what it means to be too busy to sweat the small stuff. We aim to remove the technical expertise needed to build a profitable online business, making the joys of entrepreneurship accessible for all.

Experience has proven to us that listening to our sellers' feedback is the best opportunity we have to consistently improve our product. That's why we've developed various tools over the years to make online selling easy. Our business relies on making successful sellers, so it's not a coincidence that the tools we offer can be customized to fit our sellers' needs.

Some of our most popular tools include:

Bonanza has been a seller-centric marketplace since our inception - that's why we don't make any money until you do. No listing fees, no monthly store fees, no other sneaky fees. We provide one-click publishing to all major buyer channels, and we pay all advertising costs on your behalf until you make a sale.

Although most marketplaces focus exclusively on promoting their own brand to buyers, Bonanza is a platform that allows sellers to make sales and build a brand by developing relationships with their customers. Building your online business takes vision, dedication, and time, so you need to know you're building on a solid foundation.

In 2016, Bonanza was voted "Most Recommended Marketplace" over eBay, Amazon, Etsy and all other contenders by over 50,000 sellers in the largest seller survey online. In 2020, we also beat eBay, Amazon, and Etsy for "Customer Service", "Communication" and "Ease of Use." Bonanza was featured on the 2016 Entrepreneur 360 list as one of the best privately-owned businesses in America, and in 2015 was named Small Business of the Year and Best Place to work by Best in Biz. In August 2014, Bonanza's Background Burner was named one of Time's "Top 50 Websites."

Want to hear more of the nice things being said about us? Need to reach out for a PR request? Check out our press kit.

Learn more about how Bonanza works.

Jobs at Bonanza

Our core values include:

  • Get sh*t done​. Choose action. Don't overthink it. Lay waste to today's todo list.
  • ​Excellence when it matters​. We sweat the small stuff so our sellers don’t have to.
  • Benefit of the doubt​. Put yourself in the shoes of your customers and coworkers. Listen fiercely.
  • Growth is constant​. We recognize we don't know it all. But we are committed to becoming a better version of ourselves every day.
  • Celebrate achievement​. Results deserve a party. We like to drink root beer and trade tall tales with one another.

Who succeeds in a culture like this? Smart, action-minded individuals with a sense of humor. People that want to build things that have never been built before. Those who get excited about empowering others. Folks who are comfortable with rapid, constant change.

We've done the research to know that our compensation and benefits package is one of the most competitive in the Seattle area, since we take the time to find the best people for our small-but-mighty team. Learn more about Bonanza Jobs.

Bonanza Management

Bill Harding Headshot

Bill Harding

CEO and Founder

Bill started building Bonanza in 2007 after becoming frustrated during a rainy garage sale in Seattle. Possessing of virtually zero skills in web development, Bill recognized that he needed to quit his day job, learn how to program websites, and defeat Craigslist. Only then would he never stand in the rain regretting another miserable garage sale.

His target proved more formidable than he had anticipated.

But after launching to crickets in mid-2008, Bill caught a break when Bonanza was declared "The Best eBay Alternative We've Seen" by Ecommerce Guide. Within months, Bonanza grew from "Bill's mom and her friend" to a few thousand sellers. From there, it grew to a marketplace that now offers more than 10 million items for sale to most every country in the world.

Bill is inspired by listening, simplicity, and getting things done. He enjoys basketball, traveling, assimilating new music, and writing in the third person.

Prior to creating Bonanza, Bill worked as a Lead Developer at Amaze Entertainment. He graduated the University of Washington with a BS in Computer Software Systems and Mathematics.

Greg Braukus Headshot

Greg Braukus

Vice President

Greg joined Bonanza in 2020 wanting to go back to his Seattle roots in a start-up environment - leveraging his 20+ years of experience in Customer Service, Operational Excellence and eCommerce. He is inspired by simplicity, efficiency, and passionate customers. Greg enjoys spending time with his family, Seattle sports, and volunteering to coach his children’s athletic teams. Prior to Bonanza, Greg worked as the Director of Enterprise eCommerce at Terex Corporation. He also held several leadership positions in Operations and Customer Service at Amazon.com and Microsoft. Greg graduated from the University of Washington with a BA in Political Science.

Shelly Breuer Headshot

Shelly Breuer

Senior Happiness Manager

Shelly has been involved with Bonanza since its first days and is passionate about the opportunities it gives an entrepreneur to create their own business. She has also worked closely with our advertising partner, Google Shopping, to optimize listings. Her love of gardening brings a corresponding nurturing to help sellers grow successful with on-site tools and tips. When not working with the Bonanza community, Shelly enjoys spending time with her family and their golden retriever, Samantha. Shelly can be reached at [email protected].

Bonanza-Related Links

A collection of Bonanza-related destinations from around the web. Some pertaining to Bonanza's other sister products, Static Object and Amplenote: