An Easy Shopify Alternative

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If you've ever thought about having your own website to sell on, you've probably checked out Shopify. You may have found it a bit overwhelming once you started calculating the price, the various add-on options, and all the work involved in setting up your online store. Fortunately, there is an easier way.

Switch to a Bonanza Webstore

Bonanza has the easiest possible setup in just a few steps. Plus, you can double your exposure by having a booth at Bonanza for no additional cost! We've provided instructions for setting up your Bonanza Webstore below.

Shopify + Bonanza Booth

If you are not ready to fully convert your Shopify store into a Bonanza Webstore, you can keep your Shopify store open and still copy your listings to a free booth on Bonanza. There are many advantages:

  • More visibility for your Shopify or Shopify Plus products
  • Bonanza doesn't charge you anything until you make a sale
  • Your product listings are transferred to Google and Bing Shopping automatically. You don't need to set-up or manage an expensive advertising campaign

Bonanza has always been a seller-centric marketplace. Although most marketplaces focus exclusively on promoting their own brand to buyers, Bonanza is a platform that allows sellers to make sales and build a brand by developing relationships with their customers.

Our importer tool enables Shopify (or Shopify Plus) sellers to offer their products on Bonanza. Using this tool, you can easily manage your inventory, orders, and shipments at Bonanza.

Bulk Product Upload using the Shopify Import tool

  • Moving your Shopify listings to another platform can be a massive task, as merchants have inventory levels in hundreds of thousands. The Shopify importer tool allows you to quickly and easily copy the listing data to your Bonanza account
  • Every marketplace provides some additional attributes corresponding to each category. If you include those attributes on the Shopify meta-field, it will get reflected in the Bonanza Marketplace

The difference between a booth and a Webstore

A Bonanza Webstore is a standalone website, similar to Shopify. With a Webstore, you can create your brand and control your online presence. Make your Bonanza Webstore your own by choosing a personalized URL, and one of several unique designs and other customizations.

Do I need to have a booth to open a Webstore?

Because your inventory is managed through your booth, you will need a booth in order to run a Webstore. Don’t worry - if you want to open a Webstore and haven’t set up a booth yet, we’ll create one automatically for you when you sign up.

Fees and Pricing

Whether you’re using your booth or your Webstore, it is always free to list an item. However, the sale of an item is handled differently in a booth and a Webstore.

  • In your booth, any items sold are subject to final value fees (a commission percentage charged on the final price of your sale). For more information about final value fees, check out our pricing example page.
  • When an item is sold from your Webstore, you keep 100% of the money made from the sale. The only fee associated with having a Webstore is a $25 monthly subscription fee. The annual plan provides sellers with the best value at $255 per year.

Item Listings

When you list an item in your booth, it is searchable on That means that any time a shopper visits and searches for an item like yours, it will appear in the search results.

When you list an item on your Webstore, it is still listed on, but it is also available at your custom website. This means that with a Webstore, your items are getting exposure in two places.

#protip: Still confused about where your items will be displayed? Check out this seller's Webstore, and their Booth, You can see that the same products are available in both places, because they both share the same inventory.


When you opt into Bonanza Advertising platforms from your "Selling > Advertise items" page, the traffic generated will be directed to your marketplace booth, NOT to your Webstore. Purchases made from your marketplace booth are still subject to final value fees.

Driving traffic to your Webstore is in your hands. There are a few ways to begin driving traffic to your Webstore:

  • Social Media: Create social media accounts for your store on popular networks such as Twitter, Facebook, Instagram, and Pinterest. Post frequently to quickly increase your followers. To get the highest level of engagement from your followers, be sure to include rich media such as images and video whenever possible. Read our guide to Webstore social media strategy.
  • Friends and Family: Email your friends and family to tell them about your new store, and invite them to forward the email to anybody they know who might also be interested in checking it out. Some of the best customers come from friend and family referrals. Include a link to your standalone Webstore in your email signature and on business cards.
  • Search Engines: To get found on search engines like Google and Bing, be sure to create informational pages on your Webstore. Bonanza will notify the search engines via your sitemap, which is created automatically and submitted for you behind the scenes. Your customers will appreciate the information, and the search engines will start to see you as an authority in your category, which means they'll rank you higher.

Orders from your Webstore will still appear in your booth under the items sold page, so you still manage and fulfill both booth and Webstore orders from the same place.

Options and Settings

The options you select for your booth settings are the options available for your Webstore. For example, if your booth offers one freebie item per purchase, your Webstore will also allow one freebie item per purchase. Similarly, the payment options available for your booth are the same options available in your Webstore. You can accept payments via PayPal and Stripe.

The Choice is Yours

In the world of ecommerce, there are countless choices online sellers have to make. It can seem like an impossible task to try and choose between an online marketplace with established shoppers and a supportive community, or a standalone website where you can control your branding and customization. With Bonanza Webstores, you don’t have to choose. Now, you can access millions of shoppers through the marketplace while also building your own brand at your standalone site.

So, what are you waiting for? Sign up for a Webstore today.

18 responses to An Easy Shopify Alternative

  • tzsplace says:
    08/24/22 at 08:58:28

    I would love to signup, but have you added Canada Post or Netparcel to your shipping as yet?


    BonanzaShelly says in response:
    08/25/22 at 11:38:46

    Hi tzsplace, we are working to expand our international shipping options. Thanks for your feedback. Keep watching the blog for updates!

  • OlikoOliko says:
    08/24/22 at 09:29:17


    BonanzaShelly says in response:
    08/25/22 at 11:39:05

    Glad to hear it, Oliko!

  • Tech_And_Tiques says:
    08/24/22 at 11:09:22

    We just joined this platform!
    There is a lot of potential here and we’re very excited to see where this goes!

    a situation or event that creates a sudden increase in wealth, good fortune, or profits.

    Fingers crossed!


    BonanzaShelly says in response:
    08/24/22 at 13:15:51

    Welcome to Bonanza! Glad to have you selling with us :)

  • bonzuser_eiqkq says:
    08/24/22 at 12:52:19

    Doesn’t work perfectly as Bonanza!
    Bonanza is the better.

    BonanzaShelly says in response:
    08/25/22 at 13:48:55

    Thanks for taking the time to comment on our blog. Glad you are liking Bonanza!

  • JenB_ says:
    08/24/22 at 17:23:51

    Nice, comprehensive article. Thank-you! Is there a reason, other than cost, Bonanza never advertises for their website? It’s absolute crickets having a seller booth. I feel, if Bonanza just does a little advertising, maybe buyers would come. Shopify has been doing intense advertising as of late. You can’t really compete with Shopify if you’re not willing to also advertise for the site. Many buyers don’t even know what Bonanza is and even when doing a search on the word “Bonanza”, it’s not the 1st, 2nd, or even third thing that comes up. Just a consideration. Thank-you!

    BonanzaShelly says in response:
    08/25/22 at 13:57:31

    Hi JenB, thanks for asking about advertising. We have and continue to do advertising for the site, albeit on a much smaller scale than Shopify. We spend most of advertising budget on our sellers’ listings, which brings buyers to the site as well. Thanks for the feedback, it is always appreciated and will be shared with the rest of the team.

  • placeforcases says:
    08/25/22 at 05:10:26

    A couple questions I have is, I have 3 eBay stores, and want to move all products to one of your stores, can I? I do not want to accept Paypal as is forced on us with a booth, do I have to? Last Bonanza blocks some listings which I sell on eBay, perfectly harmless as sold on eBay & Amazon, will these items be blocked on webstore if I list them there? Thanks

    BonanzaShelly says in response:
    08/25/22 at 13:58:52

    Hi, thanks for your questions! We’d be happy to personally assist you if you contact us at [email protected]. Take care!

  • ooak says:
    08/25/22 at 05:53:23

    Good info !

    BonanzaShelly says in response:
    08/25/22 at 13:59:10

    Thanks, ooak!

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