E-commerce Trends for 2023 & 2024: 5 Ways Bonanza Can Help You Lead The Way

Hello Bonanza fam!

Ask yourself this: How much more likely would you be to buy on a marketplace or an individual website…? Well?

According to a report from eMarketer, in 2021, over 62% of global online sales occurred on marketplaces. Why this is important for you to understand?

Social proof leverage and the idea of verification.

Listing on Bonanza, gives more trust to your customers. Just appearing on our site, increases the odds of someone buying your product. Our name on the webpage, is just as valuable to you, as your own store’s name.

So grab your thinking caps, pull on your business sweaters, we’re going to show you how you can make the most of the shifting of marketplace selling.

1. The Perfect Website!

The slower you are, the more bored people get. This is why at Bonaza, we are always optimizing our site, to speed up the process of purchasing.

A study by the Baymard Institute, the average online shopping cart abandonment rate is around 69.8%. One of the top reasons for cart abandonment is a long or complicated checkout process.

The better the site. The better the sales.

And we’ve got you covered.

2. Curated Guides: Showcasing You Better Than Ever Before

Ever wanted a spotlight on your products? With Bonanza's curated guides, you're not just a seller; you're a star.

Appearing in a curated gift guide, doesn’t just get eyes on what you sell. But, gives you validation. We think you’re great, so the potential buyer does too!

TurboTraffic's power in maximizing visibility and attracting the right shoppers on Bonanza

3. Eco-Friendly Initiatives

The more you care for others, the more others care for you. The big trend, for obvious reasons, is eco-friendly alternative products. If you can make this a selling point, of what you do, well, you’ll see the stars!

It's not just about consumerism; it's about responsible consumerism.

Here’s 4 ways you can make your product more sustainable:

Upcycle Materials: Repurpose discarded items to create new products.

Eco-friendly Packaging: Use biodegradable, recycled, or reusable packaging.

Source Locally: Reduce carbon footprint by sourcing materials closer to home.

Limit Harmful Chemicals: Opt for natural, non-toxic production processes.

Bonus tip? Sell Vintage: Extend the life of items by selling or repurposing vintage goods.