In this section it says [URL removed]
Strong [URL removed] May increase rank and visibility
[URL removed] Do not include manufacturer name. [URL removed] Do not include special characters like $!@%^&~*these are the first two things they talk about…and I don’t understand why they would say NOT to have the maker or manufacturer in the title. It seems to me that if someone wants a timex watch, they’ll write timex in the search engine…and maybe ladies, or man’s, and may cuff or silver tone…
what am i missing here?
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DeeOlson Reputation: 16 See DeeOlson's booth |
Hello @goldbud3,
Thanks for reaching out and sorry for the confusion. The recommendations on the help page you are referring to are based on search engine rules and requirements. Since the manufacturer should be included in your “Brand” trait, this information is redundant in listing titles. Since you have a limited number of characters, it is not recommended that you waste them on information that is already included in your item traits. Item traits will help the advertising platform correctly catalog your listings so that they appear in search results when shoppers enter brand or other trait details during their search. If your listings are found in violations of the advertising platform’s rules and regulations, then you run the risk of your feed being suspended by the advertising platform.
Hope that helps to clarify.
Thanks,
The Bonanza Team
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BonanzaKaty Bonanza Staff See BonanzaKaty's booth |
I’ve been using manufacturer name in title for years. Nothing bad has happened to me…. yet.
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burresscollectables Reputation: 97 See burresscollectables' booth |
I use the brand or manuf. name in the title for years also! and my feed was never suspended that i know of at least! That doesn’t quite make sense to me since if you go on google shopping, and look for an item, almost every single one of the items you see will have the manuf. or brand in the title., even lets say Victorias Secret, They put their own name in the title…so not sure why this would be against the rules.
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misskeech Reputation: 1958 See misskeech's booth |
Is this a new “rule / regulation”? They can’t come up with enough – haven’t they (say Google) done enough damage??? Makes no sense…like the others, I’ve used brand names all the time in titles. When doing a search – when I bother any more – the first thing I put in is the brand I want (when there’s a particular brand I’m looking for) because that’s important to me.
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maydamart Reputation: 281 See maydamart's booth |
My understanding is that your “traits” are part of your keyword search. So if someone searches for Timex, it’s in my Brand Trait and that is a searchable keyword. Am I wrong? I wish there was a specific place where we could add our keywords.
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Margiecrafts Reputation: 491 See Margiecrafts' booth |
Buyers do shop by entering brand name into search engines. Sometimes, the manufacturer name and brand name are the same. Other times, they are different. The buyer may not know the manufacturer name, but probably does know the brand name.
I think It is important to put the BRAND name in the listing title and the manufacturer name (or Brand name, if they are the same) in the traits. I also put the manufacturer name AND brand name (if they are different) in the actual description.
Here’s a good [URL removed] Eaton makes Cutler-Hammer circuit breakers. A lot of people may not know that. But, when they are looking online for a circuit breaker that fits their fuse box, they would be advised to search for “Cutler Hammer circuit breaker”. They’ll get more accurate results than searching for Eaton circuit breaker. So, Cutler Hammer should definitely be in the title of the item.
If you haven’t noticed, Google Shopping lumps items together. If you have a commodity-type item, you also want be make sure that you include EAN/UPC, etc. in your traits. That’s how your items get displayed with the other sellers of the same item.
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tomwayne1 Reputation: 8637 See tomwayne1's booth |
Viewed: 955 times
Asked: over 8 years ago
Latest response: over 8 years ago
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