Exciting New Advertising Initiatives

The holidays are fast approaching and here at Bonanza, we’re gearing up for the best season ever. Our team is always looking for opportunities to bring more shopping traffic to Bonanza, and we've been exploring new ways to advertise that will get results. We’re excited to announce that we’re launching several new advertising initiatives this season in coordination with our broadcaster fee adjustments (further details on that should be in your inbox). These include ad campaigns on Facebook and Pinterest and partnerships with PureWow and Cool Mom Picks.

So why did we choose these platforms? High user engagement and the opportunity to build brand awareness for Bonanza! The average Facebook user logs in eight times a day, and almost 95% of Pinterest users visit to make or plan a future purchase. Investing in advertising on these social media channels helps us find new shoppers on the platforms that they use most, and allows us to use special targeting to show them the Bonanza items we know they’ll love. Even better, a strong social media presence means that more shoppers will recognize Bonanza as a great place to shop, and return to our site the next time they’re looking for that special item.

Social media isn't the only new channel we’re adding this quarter. We're also building partnerships with influential online publications. PureWow, a lifestyle publication for millennial women, will feature hand picked items from Bonanza in a newsletter next month. PureWow has a loyal and highly engaged audience who enjoy witty editorials featuring the latest items to shop. By making their content shoppable, PureWow will position Bonanza as an exciting new marketplace for millennial women. We’re also partnering with Cool Mom Picks to feature Bonanza items in their upcoming holiday gift guides. These gift guides are often featured in major publications such as the Today Show and Martha Stewart. Dedicated Cool Mom Picks readers will see items from Bonanza sellers while looking to make holiday purchases.

These new platforms are only the first step in our increased advertising efforts. Positive results from these social media campaigns and content partnerships will allow us to expand our efforts into even more areas in the future. We plan to continue building the Bonanza brand and reaching a wider audience of new shoppers all across the internet.

    Do you have a question unrelated to this post? Contact support@bonanza.com or visit the Help Center.

19 responses to Exciting New Advertising Initiatives

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    Big_Bobby says:
    10/06/17 at 14:26:50

    Direct integration with 3rd party websites would also be a plus!

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    tomwayne1 says:
    10/06/17 at 14:45:01

    Stupendous and great news, guys. Any advertising to get Bonanza’s name out there is fantastic, but don’t forget that MEN shop too as many men probably don’t shop via “Cool Mom Picks”, “PureWow” or anything related to “Martha Stewart”.

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    bonanzagwen says in response:
    10/08/17 at 14:47:47

    Thanks for bringing this up. As mentioned in the final paragraph, these marketing efforts are only the first step towards our expanded advertising initiatives. We plan to work with publications geared towards men and various other niche markets in the coming months.

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    SpaceAgeAntiques says:
    10/06/17 at 15:38:43

    Sounds great! You guys are on it, dog gone it!

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    NicholasS934 says:
    10/06/17 at 15:45:59

    Thank You, Thank You, Thank You.

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    Catbyrd says:
    10/06/17 at 16:01:35

    what tomwanye1 says. lots of men shop for wifes girlfriends aunts mom etc. they often don’ know where to look

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    BookbinEtc says:
    10/06/17 at 16:21:04

    Although I don’t use social media, I do applaud these efforts. Every new avenue of exposure is a good thing!

    Thanks, Bonz guys and gals!

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    colbertclothing says:
    10/06/17 at 16:32:31

    So exciting! Thank you!

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    TnT_Deals says:
    10/06/17 at 18:23:07

    Awesome more views = more sales. Glad to see you all are working to add to the Google shopping views.

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    EmpressDepot says:
    10/06/17 at 20:14:52

    Thank God. As a seller, this really means a lot to me. It helps to motivate me and I think create more of a positive atmosphere on Bonanza. Way to go!!!

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    XINDI says:
    10/06/17 at 20:43:01

    That’s a great idea.

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    GPD says:
    10/06/17 at 21:23:17

    Very good initiative :D

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    FantasticFinds2014 says:
    10/06/17 at 21:27:09

    Great news! Will definitely be watching for the increases in traffic and hopefully sales! Thanks Bonanza!

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    TurquoiseRoads says:
    10/06/17 at 22:10:45

    Awesome, anything to get more traffic!

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    GabysBags says:
    10/06/17 at 23:01:43

    Great news! Thanks guys!

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    InspiredCreations says:
    10/07/17 at 02:43:42

    Great direction! What “Positive results” from these social media campaigns is Bonanza looking to receive and how does that translate to the seller here?

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    bonanzagwen says in response:
    10/08/17 at 14:50:52

    We will be measuring results based on new visitors, new signups and of course more sales. The more new buyers we inform about Bonanza, the more opportunity for sales our sellers have!

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    Lovable_Irish_Rogue says:
    10/07/17 at 03:14:53

    Good news..

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    IreneR111 says:
    10/07/17 at 06:18:54

    Great-I’m new but welcome all the help that comes my way. THANKS

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    bonzuser_jqygp says:
    10/07/17 at 06:33:01

    These are great ideas. Thank you

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    NecktieGuy says:
    10/07/17 at 09:01:07

    Very Nice. Thanks Bonz.

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